---
product_id: 397483376
title: "WILEY The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion"
brand: "luke l. wileywesley r. gray"
price: "$74"
currency: NZD
in_stock: true
reviews_count: 5
url: https://www.desertcart.nz/products/397483376-wiley-the-52-week-low-formula-a-contrarian-strategy-that
store_origin: NZ
region: New Zealand
---

# WILEY The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion

**Brand:** luke l. wileywesley r. gray
**Price:** $74
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** WILEY The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion by luke l. wileywesley r. gray
- **How much does it cost?** $74 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/397483376-wiley-the-52-week-low-formula-a-contrarian-strategy-that)

## Best For

- luke l. wileywesley r. gray enthusiasts

## Why This Product

- Trusted luke l. wileywesley r. gray brand quality
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## Description

WILEY The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion

## Images

![WILEY The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion - Image 1](https://m.media-amazon.com/images/I/71L9BetygOL.jpg)
![WILEY The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion - Image 2](https://m.media-amazon.com/images/I/71CwVFEQerL.jpg)
![WILEY The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion - Image 3](https://m.media-amazon.com/images/I/31dWIZEU7uL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    excellent book
  

*by R***8 on Reviewed in the United States on 13 December 2021*

Amplifies "The Intelligent Investor", my old favorite.More current. My apologies to Jason Zweig.Now I have 2 favorite books!

### ⭐⭐⭐⭐⭐ 







  
  
    A complete DIY investing system for the rest of us.
  

*by C***P on Reviewed in the United Kingdom on 19 August 2017*

Excellent book for the medium to long DIY investor. Taking the big picture you can learn to ride the rising wave with the technics and tips given in the book. It is not theory,this works if you put in the time to learn it. This is investing,not speculating.

### ⭐⭐⭐⭐ 







  
  
    Simple (but not easy) to follow value investing methodology
  

*by G***D on Reviewed in India on 11 February 2015*

I enjoyed reading this book. Gray has outlined simple contrarian value investing methodology in this book. This book can justly be called a investing manual because he has given step by step instructions that one can follow to select contrarian value stocks. Gray also presents research carried by Mornigstar on the efficacy of this method. The results look encouraging but the time frame for research is too small in my opinion. Although there are 5 different things to worry I suspect major reason for high returns is cheap valuation. He looks for very high FCF yield (2-3 multiple of risk free rate) and also look for high EBIT/EV yield while selecting his stocks. He also looks for MOAT rating for business given by Mornigstar. He wants business with wide MOAT. That may help explain the closure of the price- value gap in just 6 months! He keeps his stocks for only 6 months or 12 months (in taxable account) and then sells all and starts afresh. In this short term high ROIC or low ROIC, which he looks for, should not make much difference in my opinion. He is basically arbitraging Price- Value mismatch for wide MOAT companies and hoping for the gap to close in 6 months. This gap is highest when the business and results are negatively impacted due to some reason. That means you are buying when no one is hopeful on business prospects in the short and mid term. That is why price is tanked and is close to its 52 week low. Not an easy thing to do for an average investor and that is why this contrarian strategy should continue to work in the market. Not many can practice it for psychological reasons.

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-14*