Bleach London Pearlescent Shampoo - Vegan & PETA-Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, Colour Depositing, Fights Brassiness, achieve a bright Blonde - Paraben Free - (250 ml)

I have never bought a shampoo I have loved more! Gorgeous pinky pearly finish to blonde..don’t freak out..it’s fab! Lifts your dull hair and makes it a lovely pearl blonde! Perfection!

It only able to tone my hair slightly. Maybe because of my hair type being relatively rough? But in general it's still a good shampoo

I have tried nearly every purple shampoo under the sun!! I keep swapping and have paid stupid amount for the likes of Olaplex, Loreal and redken and none of them are strong enough! This one is absolutely brilliant! You only need a teeny bit and it goes a long way, real ash hue afterwards. It's fantastic

Love this shampoo. Have used it for years, gives my hair a nice subtle pinky/orange tint

My daughter went with a friend to get two blondestreaks at the front of her hair came back and it was very yellow . Bought this from reading the reviews . And yes this is amazing it really took the yellow out in no time at all and looks lovely now.