---
product_id: 410620672
title: "Metallic Graphite Grey Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, Grey Coverage, Silver Grey Hair Colour by Smart Beauty"
brand: "smart beauty"
price: "$59"
currency: NZD
in_stock: true
reviews_count: 9
url: https://www.desertcart.nz/products/410620672-metallic-graphite-grey-hair-dye-demi-permanent-grey-toner-bleached
store_origin: NZ
region: New Zealand
---

# Vegan & cruelty-free formula Demi-permanent metallic grey dye Plex hair care for anti-breakage Metallic Graphite Grey Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, Grey Coverage, Silver Grey Hair Colour by Smart Beauty

**Brand:** smart beauty
**Price:** $59
**Availability:** ✅ In Stock

## Summary

> 🌟 Transform your hair, protect your vibe — Metallic Graphite Grey that’s as bold as you are!

## Quick Answers

- **What is this?** Metallic Graphite Grey Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, Grey Coverage, Silver Grey Hair Colour by Smart Beauty by smart beauty
- **How much does it cost?** $59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/410620672-metallic-graphite-grey-hair-dye-demi-permanent-grey-toner-bleached)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Grey Perfection:** Ideal for full head color, grey coverage, root touch-ups, balayage, undertones, and lowlights on all hair types.
- • **Inclusive & Ethical Beauty:** Vegan, cruelty-free, and formulated with UK/EU-approved ingredients for conscious self-expression.
- • **Vibrant Fade-to-Lilac Effect:** Long-lasting metallic graphite grey that gracefully fades to a trendy lilac, keeping your look fresh and dynamic.
- • **Hair Health Meets High Impact:** Infused with plex technology to protect, rebuild, and restore hair structure while coloring.
- • **Effortless Salon-Quality Color:** Mess-free, precision nozzle application for flawless, drip-free coverage at home.

## Overview

Smart Beauty’s Metallic Graphite Grey Demi-Permanent Hair Dye delivers a striking silver-grey finish with a conditioning plex formula that rebuilds and protects hair. Vegan and cruelty-free, this mess-free kit suits all hair types and offers versatile use from full color to root touch-ups. Enjoy vibrant, fade-resistant color with ethical ingredients made in the UK.

## Description

Buy Metallic Graphite Grey Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, Grey Coverage, Silver Grey Hair Colour by Smart Beauty at desertcart UK. Free delivery on eligible orders.

Review: Best dye for covering Grey/white hair - I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on desertcart that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.
Review: Vibrant - I've used lots of different hair dye brands in the past. This one is by far the most vibrant! Lovely to put on, fast develop time and easy to wash off, despite the vibrant colour it did not stain my head like other have done. Will definitely be buying again!

## Features

- Transform light blonde bleached hair to a striking new look with our demi-permanent metallic Grey hair dye colouring kit, with a plex hair care to protect, rebuild, and restore your hair's structure
- Metallic Graphite Grey Demi-permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types including chemically treated, Afro, Asian, men, women
- Vegan, cruelty-free silver grey hair dye. Using UK and European approved cosmetic standard ingredients blended into a smooth cream for home use. Award-winning Smart Beauty hair colour collection
- Mess-free application. Mix the grey colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
- Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice, minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0825VZXFC |
| ASIN  | B0825VZXFC |
| Best Sellers Rank | 1,764 in Beauty ( See Top 100 in Beauty ) 32 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Colour | Metallic Grey |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.0 4.0 out of 5 stars (7,307) |
| Customer reviews | 4.0 4.0 out of 5 stars (7,307) |
| Date First Available | 2 Jan. 2020 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Liquid |
| Item dimensions L x W x H | 5.8 x 9 x 16.9 centimetres |
| Item weight | 205 Grams |
| Manufacturer | Smart Beauty |
| Manufacturer  | Smart Beauty |
| Manufacturer reference | SB1366 |
| Manufacturer reference  | SB1366 |
| Package Weight | 0.2 Kilograms |
| Package dimensions | 16.8 x 9.2 x 5.9 centimetres |
| Product Dimensions | 5.8 x 9 x 16.9 cm; 205 g |
| Product Dimensions  | 5.8 x 9 x 16.9 cm; 205 g |
| Skin type | Normal |
| Special features | Vegan hair dye. |
| Speciality | Vegan |

## Product Details

- **Brand:** Smart Beauty
- **Colour:** Metallic Grey
- **Hair type:** All
- **Item form:** Liquid
- **Material Type Free:** Ammonia Free, Sulfate Free, Resorcinol Free, Paraffin Free
- **Material feature:** Cruelty Free, Vegan
- **Number of items:** 1
- **Package information:** Flacon with precision applicator
- **Product benefits:** Strengthening
- **Unit count:** 125.0 millilitre

## Images

![Metallic Graphite Grey Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, Grey Coverage, Silver Grey Hair Colour by Smart Beauty - Image 1](https://m.media-amazon.com/images/I/81W83JKKylL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best dye for covering Grey/white hair
*by N***K on 8 February 2025*

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

### ⭐⭐⭐⭐⭐ Vibrant
*by S***N on 2 March 2026*

I've used lots of different hair dye brands in the past. This one is by far the most vibrant! Lovely to put on, fast develop time and easy to wash off, despite the vibrant colour it did not stain my head like other have done. Will definitely be buying again!

### ⭐ ONLY LASTS A COUPLE OF WASHES!
*by J***E on 18 December 2022*

I purchased two of these at the same time,but sadly won't be buying anymore. The colour turns out to be l9vely and vibrant and I loved it when i'd first used it. Unfortunately it completely washed out after only a couple of washes.I tried the 2nd pack i'd bought thinking maybe I hadn't applied it correctly or something(slthough I'm accomplished at hair dying)-but exactly the same thing happened,despite my using speciality shampoos for dyed hair. I was so upset by this as I loved the vibrancy of the colour,but since i'd paid nearly double what I usually pay for my usual "off the shelf"dye,I expected it yo have lasted for more than a week.It wasn't that it gradually faded either,it just completely washed out. I contacted the company's customer service to explain my issue,but I didn't find their attitude to be very accommodating. Firstly they implied that I may need to use more than one pack at once for longer or thicker hair,even though I explained to them that I had medium to fine short hair!. They then suggested that I purchase some of their temporary treatments to use alongside this supposed "permament"dye to maintain the colour longer-which I found to be a insulting suggestion as this one lasted so poorly,I doubted a temporary colourr would fare better. It's such a shame as like I've said the colour initially comes out beautifully vibrant and I loved it.However,i'd definitely recommend to anyone looking for a purple type colour to just stick with the better known brands that have a far cheaper price and definitely more longevity.

## Frequently Bought Together

- Metallic Graphite Gray Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Gray Coverage, Silver Gray Hair Color by Smart Beauty
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit
- Knight & Wilson Color-Freedom Cream Hair Bleach Kit. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete Hair Bleaching kit with Tint Bowl, Brush, Gloves & Cap

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/410620672-metallic-graphite-grey-hair-dye-demi-permanent-grey-toner-bleached](https://www.desertcart.nz/products/410620672-metallic-graphite-grey-hair-dye-demi-permanent-grey-toner-bleached)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-15*