---
product_id: 41245835
title: "Photo Focus Matte Liquid Foundation Caramel, Vegan & Cruelty-Free"
brand: "wet n wild"
price: "$21"
currency: NZD
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.nz/products/41245835-photo-focus-matte-liquid-foundation-caramel-vegan-and-cruelty-free
store_origin: NZ
region: New Zealand
---

# 100% Vegan & Cruelty-Free Tested under 7 lighting conditions Matte, light-diffusing complex Photo Focus Matte Liquid Foundation Caramel, Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** $21
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow, no filter needed! 📸

## Quick Answers

- **What is this?** Photo Focus Matte Liquid Foundation Caramel, Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** $21 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/41245835-photo-focus-matte-liquid-foundation-caramel-vegan-and-cruelty-free)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty, Elevated:** Vegan and cruelty-free formula that aligns with your values without sacrificing performance.
- • **Flawless Camera-Ready Finish:** Road-tested in 7 different lighting setups to ensure your skin looks perfect on every snap.
- • **Matte Magic with Soft-Focus Effect:** A matte, second-skin finish that blurs imperfections and delivers that coveted no-filter glow.
- • **Inclusive Shade for Every Undertone:** Expertly color-matched to complement all skin tones, so you never have to compromise.
- • **No White Cast, Just Pure Confidence:** Innovative light-adjusting formula keeps your complexion selfie-perfect anytime, anywhere.

## Overview

Wet n Wild Photo Focus Matte Liquid Foundation in Caramel is a vegan, cruelty-free foundation designed for flawless, matte coverage that adapts to all lighting conditions. Tested under seven different photo lighting scenarios, it features a light-diffusing complex that eliminates white cast and enhances skin’s natural tone with a soft-focus, second-skin finish. Perfectly color-matched for all undertones, this foundation delivers a camera-ready look that’s both affordable and ethically crafted.

## Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

Review: Affordable and Amazing! - I’ve never had an issue with this foundation I love it. It’s not extremely high coverage but it’s not light coverage either, I just blend in a couple dabs across my face and it’s perfect and it gives that nice even skin tone with a natural looking finish.
Review: BEST MAKEUP - BEST Makeup that is reasonably priced - so happy I bought it! works better than my $35 one

## Features

- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the use of flash.
- Specially made with a matte, light-diffusing complex to give your skin nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin nofilter perfection.
- Packaging May Vary

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B01NCVIP1U |
| Best Sellers Rank | #6,339 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #70 in Foundation Makeup |
| Customer Reviews | 4.4 4.4 out of 5 stars (24,351) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 374C |
| Manufacturer  | Markwins Beauty Products |
| Product Dimensions  | 3.97 x 1.53 x 3.97 inches; 1.44 ounces |
| UPC  | 077802537430 |

## Product Details

- **Color:** Caramel
- **Item Form:** Liquid
- **Material Type Free:** Fragrance Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** All

## Images

![Photo Focus Matte Liquid Foundation Caramel, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/71JXPc+lSSL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: what is the spatula for**
A: IDK but I just use the spatula to take out FOUNDATION and put it on the back of my hand. Then I apply to face.

**Q: Is porcelain or shell ivory lighter? I don't get a lot of sun**
A: I use cover girl bisque ivory powder over this. I use shell ivory...which I can't believe fir first time matches my skin exactly.  I have light to medium skin with hint of rosiness in my face. Which I hate.  This coverage is definitely lighter skin...lIke a sand color without any red tone or yellow tone.  SHELL IVORY = SAND COLOR.  THEY HAVE MATTE OR DEWY LUMINEUX VERSION.  I am currently using the dewy version...not matte.  It seems a bit heavy..but the magic is how u apply.  Buy one of those silicone tools to spread foundation. Dont use sponges.  U waste alot!  On my chin..I put 3 dots across chin. With silicone spatula spreader tool I can lightly spread it from chin up to above lips and right below eyes.  A little goes a long way and...it stays on all day!  I think it's slightly water proof.  It doesn't smear off when I sweat.  My skin tends to be dry. I'm 50.  It makes my skin very sift..perhaps oil in it?  Might be too much if your young and have oily skin.  God for mid range oily to dry skin or dry skin.

**Q: Which is less yellow/orange, golden beige or bronze beige?**
A: Bronze beige

**Q: Is this matte or dewy?**
A: It’s matte! There is also a dewy line too tho!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Affordable and Amazing!
*by K***K on October 21, 2025*

I’ve never had an issue with this foundation I love it. It’s not extremely high coverage but it’s not light coverage either, I just blend in a couple dabs across my face and it’s perfect and it gives that nice even skin tone with a natural looking finish.

### ⭐⭐⭐⭐⭐ BEST MAKEUP
*by M***P on January 27, 2026*

BEST Makeup that is reasonably priced - so happy I bought it! works better than my $35 one

### ⭐⭐⭐⭐ A little light but works.
*by M***P on January 26, 2026*

Nice coverage.

## Frequently Bought Together

- wet n wild Photo Focus Matte Liquid Foundation Caramel, Vegan & Cruelty-Free
- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Caramel
- essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-24*