---
product_id: 4144877
title: "Stigma: Notes on the Management of Spoiled Identity"
brand: "erving goffman"
price: "$39"
currency: NZD
in_stock: true
reviews_count: 8
url: https://www.desertcart.nz/products/4144877-stigma-notes-on-the-management-of-spoiled-identity
store_origin: NZ
region: New Zealand
---

# Stigma: Notes on the Management of Spoiled Identity

**Brand:** erving goffman
**Price:** $39
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Stigma: Notes on the Management of Spoiled Identity by erving goffman
- **How much does it cost?** $39 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/4144877-stigma-notes-on-the-management-of-spoiled-identity)

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## Description

Stigma: Notes on the Management of Spoiled Identity

## Images

![Stigma: Notes on the Management of Spoiled Identity - Image 1](https://m.media-amazon.com/images/I/714P0BxefPL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The Scarlet Letter and The Mark of Cain, etc.
*by K***N on August 11, 2014*

Erving Goffman was a brilliant sociologist. His true gifts were analysis, organization, and analogy. In his landmark signature work, The Presentation of Self in Everyday Life, he drew parallels between social behavior and theatrical performance. In Stigma, he examines what it means to be “different” from “normal” society and how both “normals” and the stigmatized behave at those times when they are thrown together. There are different kinds of stigmas. Some, such as homosexuality or being an ex-inmate, are often invisible, but others, like facial disfigurement or being of a minority race are often the first things anyone notices about the person. Both the stigmatized and the normals try different strategies. Sometimes the stigmatized are able to “pass” for normal by controlling information about themselves, thus becoming “discreditable” instead of “discredited.” But in those cases where the stigma is obvious, they can resort to cynicism, or to playing a role that caricatures his more stereotypical fellow stigmatized. The normals also try different strategies to mask their discomfort. Goffman examines the strategies employed, and which strategies are most effective. I would very much recommend this book to teachers or anyone else who deals with people in social situations. Five stars.

### ⭐⭐⭐⭐⭐ Indispensable
*by C***I on March 1, 2012*

Erving Goffman's conceptualization of human social life as performative remains, today, brilliant and insightful. In Stigma, he turns his gaze on the ways that those of us who are "marked"-- by misfortune, disfigurement, accidents, errors in judgment, antisocial behavior-- and to how stigma both functions and operates. Stigma touches all of us, at some point in our lives, but many live with its effects daily, and unless we recognize it, we also tend to stigmatize without awareness. Goffman's ideas and observations ought to form the core of any diversity effort, adding needed dimension to discussions of how we include and exclude, are inlcuded and excluded.

### ⭐⭐⭐⭐⭐ Goffmanesque
*by M***T on January 31, 2010*

Erving Goffman's notable paperback titled "Stigma" is a masterpiece of his collection. Barney G. Glaser, co-author of "The Discovery of Grounded Theory", speaks of this book as the best work that demonstrates the criteria of "integration." Amazingly, this book is a fast read. Goffman was the most imaginative conceptual and theoretical author I've ever read. If you don't know who he is, Google his name and read what others say about him after his death. "The Presentation of Self in Everyday Life" is another excellent learning experience.Madgie Hunt, EdD

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-20*