L’Oréal Paris L'Oreal Feria Multi-Faceted Shimmering Permanent Hair Color, 411 Downtown Denim, Pack of 1 Hair Dye Kit

Love the color. My hair was a lighter blonde so you can see the blue more at tips where the blonde was light. Still i love the turnout

On bleached hair, the dye appears distinctly blue, kinda indigo. The color application is even and smooth. It’s not very long-lasting, but it doesn’t damage the hair as much. Update: last 2 pictures after 6 washes. Rinse out from bleached hair fast. Color became gray with some blue

So my hair is naturally darkest brown so I went into this knowing that I wouldn't achieve the blue tone that's on the box. I still wanted to see what the end result would be and I'm glad I did because the color is beautiful and probably my favorite out of years of dyeing my hair shades of black. As you can see from the pic, my hair does have blue tones, just much more subtle than the model's and I actually prefer my results. In different lighting it isn't as blue and is a soft almost ashy black with high shine. The dye and conditioner left my hair baby soft, something I haven't achieved in a while with other dyes. The dye does have strong chemical fumes and I had to leave my bathroom for fresh air multiple times while dyeing. I'm sensitive to smell so that was part of it. But I would definitely use this brand and color again and again and I hope it will be always available.

I have very fine naturally blonde long hair that I dye blue-black. I've used everything from Paul Mitchell The Color 1A, Garnier fructis Blue Black, Gold color True black, etc. I've tried permanents and semi-permanents. My hair does not accept dye (no matter application, duration left on, avoiding shampooing, no heat treatments etc). My hair tends to be dry but I've since found Hair Story semi-custom one step shampoo/conditioner which has improved my hair's moisture level drastically (to the point that it's oily now but I'm OK with that). This was easy to use, the gloves were enormous, and it worked well with the professional applicator brush I use instead of just using my fingers. It's a little stingier than other brands I've used, stains skin/scalp slightly less than some of the others. Compared to Garnier, my hair felt a lot more "stripped"/drier before the conditioner step with this stuff. I've used this in the past and it fades very quickly into a really weird tint of brown, but since my golden hair likes to shine through no matter what I'm going to accept it for now, it was a good price. Long term I'll stick with the Paul Mitchell and the Garnier- these give the nicest blue sheen though it doesn't survive a first shampooing. EDIT: The pictures uploaded in a scrambled order- the pictures below are now: a) my hair pre-dye without flash, b) hair/roots post dye, post-dry with no flash but actual color in real life is NOT black), c) roots pre-dye, d)roots post-dye with flash, actual color (clearly not "black"), e, hair pre-dye with flash, hair post-dye no flash. I'd love to say the second to last pic is what it looks like but its not, it's not even really black unfortunatley, the final photo is what it looks like in most natural and artificial lights.

great color, very shimmering !!!!!!