Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Much cheaper than going to the hairdressers for a toner! Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo.

Brilliant hair mask for orange and yellow undertones after bleaching i had 3 rounds of bleaching and stillhad orange and yellow tones on my lengths had a shower and left it on 5 mins and wow gone to ash blonde from orange and yellow couldn't belive something like this would work but it has so if you have got orange and yellow tones get this stuff it will make it go ash blonde and then you can work to get platinum it has blue tone for orange pigments and purple for yellow pigments I will carry on using this icy stuff also got the shampoo and conditioner in the same brand and works like a treat on your white baby hair goes slightly purple but remember clarifying shampoo removes it from your head and baby hair and hair and it won't dye it completely goes in a few washes highly recommended pot is huge goes a long way

I have white/grey hair and this product produces a lovely shade of mid pink. It is so easy to apply and lasts a few weeks. It leaves my hair soft and shiny. It is easier to use than cream dyes, far less messy! Having used at least 5 other pink hair dyes I have found this the very best, it is also really economical as I can just touch up the roots every few weeks. The pot is lasting months and months, and excellent product, highly recommended.

I used the icy colour I would recommend ensuring you have even coverage my hair ( highlighted but.looks a bit brassy ) is really shiny and the colour where it has taken is really nice. Only issue I have is where I have dry ends and very blind highlights they have gone purple I'm hoping g this will wash out or fade but I recommend nevertheless

This made my hair go almost white 10/10 recommend. Attached pic of my hair from behind

I recently bleached my hair again after growing my natural colour out and I spent quite a bit on pearl/ice professional toners which looked great at first but they started to fade into yellow quite soon after and using them with peroxide was further damaging my hair. This mask has made my hair look better than those professional toners did and it feels amazing. Blown away by the price. Would highly recommend.

Used on natural grey hair and it turned my hair purple, not what I was expecting to be bright purple. Left it in less than 3 minutes. I ended up at hairdressers for them to remove the colour from my hair. Would not recommend using this product.

Made my hands a little purple but it does say use with gloves ! Washed off easy enough. Didn’t do a great deal for my hair other than make it fairly soft not much change to the colour