



Full description not available
| Best Sellers Rank | #215,938 in Books ( See Top 100 in Books ) #32 in Product Management #78 in Business Marketing |
| Customer Reviews | 4.2 4.2 out of 5 stars (36) |
| Dimensions | 8.25 x 1.25 x 10 inches |
| Edition | 3rd |
| ISBN-10 | 0131888595 |
| ISBN-13 | 978-0131888593 |
| Item Weight | 3.25 pounds |
| Language | English |
| Print length | 692 pages |
| Publication date | January 1, 2007 |
| Publisher | Pearson College Div |
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