Global Marketing and Advertising: Understanding Cultural Paradoxes Fourth Edition

I'm jusy now using it for the course- and it's great. The content is very Closely aligned with my course.

This was probably translated from Dutch, so the writing gets choppy, but the real point is de Mooij isn't sure if she's an academic or practitioner. Treat the book as a textbook and skim the ponderous arguments and weak examples.I'd suggest googling her papers instead, they get at most of the points and are much shorter.Most annoyingly, de Mooij doesn't really question western marketing practice in a useful way, just points out that everything comes from an Anglosaxon/western perspective but doesn't suggest what to do instead.

De Mooij writes with high diction and covers a lot of ground, but some of the topics are outdated by 10-15 years and reading the last chapter provides a good summary of the main points.

not a must buy for educational material!