---
product_id: 46617882
title: "Igora Royal Highlifts 10-1 Blonde Platinum Ash Hair Color 60ml"
brand: "schwarzkopf"
price: "$48"
currency: NZD
in_stock: true
reviews_count: 8
category: "Schwarzkopf"
url: https://www.desertcart.nz/products/46617882-igora-royal-highlifts-10-1-blonde-platinum-ash-hair-color
store_origin: NZ
region: New Zealand
---

# Mixes 2x faster Less hair breakage UV protection & fade resistant Igora Royal Highlifts 10-1 Blonde Platinum Ash Hair Color 60ml

**Brand:** schwarzkopf
**Price:** $48
**Availability:** ✅ In Stock

## Summary

> 💎 Unlock the ultimate platinum ash blonde—fast, flawless, and fiercely radiant!

## Quick Answers

- **What is this?** Igora Royal Highlifts 10-1 Blonde Platinum Ash Hair Color 60ml by schwarzkopf
- **How much does it cost?** $48 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/46617882-igora-royal-highlifts-10-1-blonde-platinum-ash-hair-color)

## Best For

- schwarzkopf enthusiasts

## Why This Product

- Trusted schwarzkopf brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Strength Meets Style:** Less hair breakage means healthier, stronger strands with every lift.
- • **Long-Lasting Radiance:** Fade-resistant formula with built-in UV protection keeps your color vibrant and fresh.
- • **Customizable Lift Power:** Choose from 3% to 12% developer for precise tone control and flawless coverage.
- • **Fast-Track Your Glow-Up:** Mixes twice as fast as competitors—because your time is precious.
- • **Effortless Platinum Perfection:** Achieve the coolest blonde shades with zero additives slowing you down.

## Overview

Schwarzkopf Igora Royal Highlifts 10-1 Blonde Platinum Ash is a professional-grade permanent hair color cream designed for ultra-lightening with minimal hair damage. Featuring a unique Color Cream and Color & Care Developer combo, it delivers brilliant, fade-resistant cool blonde shades with excellent gray coverage and UV protection. Its fast-mixing formula and customizable developer strengths (3%-12%) allow precise tone control, while the product supports hair integrity with less breakage, making it a top choice for millennial professionals seeking salon-quality results at home.

## Description

Schwarzkopf Igora Royal Permanent Hair Color Highlifts 2oz/60ml (10-0)-Ultra Nlonde Natural Provides perfect results with the unique combination of Color Cream and Color & Care Developer for brilliant color performance. Color equalization. Long-lasting color with outstanding gray coverage. Fade resistant formula with brilliant shine. UV protection. Mixes twice as fast compared to other brands. Usage of color: Mixing ratio 1:1 Apply on dry hair. Allow to develop for 30 - 45 minutes. Use 3% Color & Care Developer when coloring darker. Use 6% Color & Care Developer for tone-on-tone, 1 tone lighter or coverage. Use 9% Color & Care Developer for coloring 1-2 tones lighter. Use 12% Color & Care Developer for coloring 2-3 tones lighter. For faded color or on previously tinted hair follow dual application with diluting color with water or conditioner for mid to ends hair shaft Additional heat is optional and reduces the developing time by a third. Provides perfect results with the unique combination of Color Cream and Color & Care Developer for brilliant color performance. Color equalization. Long-lasting color with outstanding gray coverage. Fade resistant formula with brilliant shine. UV protection. Mixes twice as fast compared to other brands. Usage of color: Use 3%, 6%, 9% or 12% developer Mixing ratio 1:1 Apply on dry hair. Allow to develop for 30 - 45 minutes. Use 3% Color & Care Developer when coloring darker. Use 6% Color & Care Developer for tone-on-tone, 1 tone lighter or coverage. Use 9% Color & Care Developer for coloring 1-2 tones lighter. Use 12% Color & Care Developer for coloring 2-3 tones lighter. For faded color or on previously tinted hair follow dual application with diluting color with water or conditioner for mid to ends hair shaft Additional heat is optional and reduces the developing time by a third.

Review: Tried and true fave - Always loved this color line. Perfect lift! Minimal damage.
Review: Beautiful Beige Blonde Color - Beautiful color. This is a very light cool beige blonde. I mix it with another ash/violet blonde color to add even more cool tone. My hair is naturally very very dark and so I bleach my hair first, then deep condition and wait a week before applying this color with a low peroxide level. I have been using this color for a while and I really love it. I would highly recommend using a bonding product with this color like olaplex or mix it with an already bonded color like matrix so-color so it will not strip the hair and damage it too much.

## Features

- Less hair breakage.
- No additive needed for the color cream.
- Coolest blonde shades ever from IGORA ROYAL
- Use with the FIBREPLEX care regime.
- Net wt: 60 ml.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01M0G4BOH |
| Best Sellers Rank | #23,619 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #224 in Hair Color |
| Brand | Schwarzkopf |
| Brand Name | Schwarzkopf |
| Color | Blonde, Platinum, Ash |
| Container Type | Tube |
| Customer Reviews | 4.7 out of 5 stars 1,635 Reviews |
| Full Cure Time | 45 Minutes |
| Global Trade Identification Number | 04045787355239 |
| Hair Color Permanence | Permanent |
| Hair Type | Dry |
| Item Form | Cream |
| Item Height | 3.2 centimeters |
| Item Weight | 0.06 Kilograms |
| Manufacturer | Schwarzkopf |
| Material Features | Natural |
| Material Type Free | Attribute not applicable for product |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Hair Coloring |
| Unit Count | 2.04 Fluid Ounces |

## Product Details

- **Brand:** Schwarzkopf
- **Color:** Blonde, Platinum, Ash
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Hair Coloring

## Images

![Igora Royal Highlifts 10-1 Blonde Platinum Ash Hair Color 60ml - Image 1](https://m.media-amazon.com/images/I/61op1oO1GwL.jpg)

## Questions & Answers

**Q: Do I need more than one tube if I have thick hair that goes a little below my shoulders?**
A: My hair is midback and I use 2-3 tubes

**Q: What do i mix this with?**
A: 40 volume peroxide

**Q: Se usa directamente o se debe mezclar con algo ?**
A: Se combina con oxigenta

**Q: Does this have bleach in it?**
A: No. You must add a lightener. I use 40 volume.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Tried and true fave
*by C***N on November 7, 2025*

Always loved this color line. Perfect lift! Minimal damage.

### ⭐⭐⭐⭐⭐ Beautiful Beige Blonde Color
*by F***S on August 11, 2025*

Beautiful color. This is a very light cool beige blonde. I mix it with another ash/violet blonde color to add even more cool tone. My hair is naturally very very dark and so I bleach my hair first, then deep condition and wait a week before applying this color with a low peroxide level. I have been using this color for a while and I really love it. I would highly recommend using a bonding product with this color like olaplex or mix it with an already bonded color like matrix so-color so it will not strip the hair and damage it too much.

### ⭐⭐⭐⭐⭐ Will buy again
*by D***A on January 5, 2026*

Shipped safely.. Box wasn’t mangled .. Correct color was sent..

## Frequently Bought Together

- Schwarzkopf Igora Royal Highlifts 10-1 Blonde Platinum Ash Hair Color 60ml
- Schwarzkopf Professional Igora Royal Permanent Color Creme, 9.5-1 Pearl, 60 Gram
- Schwarzkopf Igora Royal Permanent Hair Color Highlifts - 10-21 Ultra Blonde Cendre Beige

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**Shop now:** [https://www.desertcart.nz/products/46617882-igora-royal-highlifts-10-1-blonde-platinum-ash-hair-color](https://www.desertcart.nz/products/46617882-igora-royal-highlifts-10-1-blonde-platinum-ash-hair-color)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-25*