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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

Name: The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Brand: David Aaker
Price: 57.94 NZD
Availability: InStock
Rating: 4.25 (4 reviews)

Product ID: 468507860

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Reviews

J**Y

Relevant Read for Today's Business Leaders and Social Leaders

It is no surprise that David Aaker inspires his readers to do more than just run a successful business. He shows definitively how creating and supporting social impact programs will benefit both a business and the society as a whole. Great information!

6.10.2022

L**S

David Aaker is brilliant as always! Definitely recommend this book!

Great job tying in relatable stories throughout the book.

18.10.2022

A**H

Brilliant

Professor Aaker is a legend in the branding world! One of his best books yet!

5.10.2022

C**R

Needs Another Round of Editing

I enjoy the insights of the book, but I've been distracted so many times by recurring grammatical errors. It's to the point where I became hyperaware at the rate they were appearing and wondered if I just happened to get a one-off copy of an early draft. Hope it's not the case for others, but felt the need to post a review as a warning...

30.01.2023

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TrustScore 4.5 | 7,300+ reviews