---
product_id: 47232441
title: "Tru Fragrance Beauty American Men's Cologne, 3.4 fl oz (100 ml) - Fresh, Bold, Masculine"
brand: "tru fragrance beauty"
price: "$147"
currency: NZD
in_stock: true
reviews_count: 8
category: "Tru Fragrance Beauty"
url: https://www.desertcart.nz/products/47232441-tru-fragrance-beauty-american-mens-cologne-3-4-fl-oz
store_origin: NZ
region: New Zealand
---

# Iconic American star design Citrus-infused freshness Woodsy amber & musk depth Tru Fragrance Beauty American Men's Cologne, 3.4 fl oz (100 ml) - Fresh, Bold, Masculine

**Brand:** tru fragrance beauty
**Price:** $147
**Availability:** ✅ In Stock

## Summary

> 🇺🇸 Own your boldness with every spray 🍊

## Quick Answers

- **What is this?** Tru Fragrance Beauty American Men's Cologne, 3.4 fl oz (100 ml) - Fresh, Bold, Masculine by tru fragrance beauty
- **How much does it cost?** $147 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/47232441-tru-fragrance-beauty-american-mens-cologne-3-4-fl-oz)

## Best For

- tru fragrance beauty enthusiasts

## Why This Product

- Trusted tru fragrance beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Fragrance Range:** From Leather to Musk, find your perfect masculine scent within the Tru Western collection.
- • **Bold Citrus & Spice Fusion:** Energize your presence with grapefruit and pepper notes that command attention.
- • **Authentic American Heritage:** Crafted since 1969 with a commitment to quality and tradition you can trust.
- • **Long-Lasting Masculine Scent:** Stay fresh and confident from dawn till dusk with enduring musk and amber undertones.
- • **Signature Whiskey Flask Bottle:** A rugged, real wood-capped design that doubles as a style statement on your dresser.

## Overview

Tru Fragrance Beauty American Men's Cologne is a 3.4 fl oz (100 ml) premium scent blending fresh grapefruit, spicy pepper, and warm musk with amber. Packaged in a durable, whiskey flask-inspired bottle with a real wood cap and American star accents, it embodies authentic American masculinity. Established in 1969, Tru Western delivers a long-lasting fragrance designed for confident, hardworking men seeking a fresh yet bold signature scent.

## Description

desertcart.com : Tru Fragrance Beauty American Men's Cologne, 3.4 fl oz (100 ml) - Fresh, Bold, Masculine : Beauty & Personal Care

Review: Cheat code! - Good fragrance, DO NOT spray it on before going to bed. Your wife will not let you get any rest. You will be tired at work and your work performance at work will decline...my boss is a horses rear and will not give me a raise so I don’t care. If you are single and want to attract a woman, I recommend dropping 10 lbs and purchasing this fragrance. If your content playing video games in your grandmas basement, smelling like Cheeto farts..do not purchase.
Review: Incredible Scent, Great Product! - To be honest, I kept this in my cart for a long time before I reluctantly bought it. It sounded great, but a lot of scents can be overwhelming and several colognes I have tried have given me serious headaches. I am glad I took the chance and bought Tru American. It is now my favorite cologne. The scent is fresh and clean. To me it smells kind of citrus-y and woodsy (I’m no expert on scents). I have seen other reviews where some have said the scent doesn’t last long, but that has not been my experience. I have no trouble picking up the scent at the end of the day, and think that some of those who say it doesn’t last may simply have gone “nose-blind” to it. Of course, differences in how it lasts may be due to body chemistry and other factors I suppose. In addition, the packaging is sturdy and the bottle is nice and very solid (I knocked it off the counter by accident…I don’t recommend trying it, but the bottle didn’t even chip). I rarely write reviews, but this cologne definitely deserves a good word from me. I will definitely buy it again and highly recommend it for others.

## Features

- Authentic and Masculine: Inspired by traditional American values, this masculine men's cologne is inviting and the perfect fragrance for the confident, hard working all-American man.
- Fresh and Bold: Tru American fragrance is bursting with notes of grapefruit, pepper, musk, and amber.
- All American Presentation: Reminiscent of the classic whiskey flask & finished with a real wood cap, star accents on the bottle & American flag wrapping the carton, this men’s cologne is the perfect gift for someone special, or even for yourself.
- Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about.
- Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B06Y5M7524 |
| Best Sellers Rank | #62,991 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #180 in Men's Cologne |
| Customer Reviews | 4.6 4.6 out of 5 stars (760) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 90081 |
| Manufacturer  | Tru Fragrance & Beauty, LLC |
| Package Dimensions  | 5.2 x 4.96 x 2.17 inches; 0.64 ounces |
| UPC  | 087327002979 |

## Product Details

- **Brand:** Tru Fragrance Beauty
- **Fragrance Concentration:** Eau de Toilette
- **Item Form:** Liquid
- **Item Volume:** 100 Milliliters
- **Scent:** 555 Strawberry + Aire

## Images

![Tru Fragrance Beauty American Men's Cologne, 3.4 fl oz (100 ml) - Fresh, Bold, Masculine - Image 1](https://m.media-amazon.com/images/I/71KuYOALhKL.jpg)

## Questions & Answers

**Q: Anyone knows what is the alcohol percentage in this cologne?**
A: The alcohol percentage is 74%

## Customer Reviews

### ⭐⭐⭐⭐⭐ Cheat code!
*by B***T on December 23, 2025*

Good fragrance, DO NOT spray it on before going to bed. Your wife will not let you get any rest. You will be tired at work and your work performance at work will decline...my boss is a horses rear and will not give me a raise so I don’t care. If you are single and want to attract a woman, I recommend dropping 10 lbs and purchasing this fragrance. If your content playing video games in your grandmas basement, smelling like Cheeto farts..do not purchase.

### ⭐⭐⭐⭐⭐ Incredible Scent, Great Product!
*by M***E on April 7, 2023*

To be honest, I kept this in my cart for a long time before I reluctantly bought it. It sounded great, but a lot of scents can be overwhelming and several colognes I have tried have given me serious headaches. I am glad I took the chance and bought Tru American. It is now my favorite cologne. The scent is fresh and clean. To me it smells kind of citrus-y and woodsy (I’m no expert on scents). I have seen other reviews where some have said the scent doesn’t last long, but that has not been my experience. I have no trouble picking up the scent at the end of the day, and think that some of those who say it doesn’t last may simply have gone “nose-blind” to it. Of course, differences in how it lasts may be due to body chemistry and other factors I suppose. In addition, the packaging is sturdy and the bottle is nice and very solid (I knocked it off the counter by accident…I don’t recommend trying it, but the bottle didn’t even chip). I rarely write reviews, but this cologne definitely deserves a good word from me. I will definitely buy it again and highly recommend it for others.

### ⭐⭐⭐⭐⭐ Men’s cologne
*by D***N on September 2, 2025*

Got this for my husband as a gift and love the smell of it. It’s a good size bottle and perfect for a small gift. Value is worth it to, not to expensive and not to cheap that it doesn’t last.

## Frequently Bought Together

- Tru Fragrance Beauty American Men's Cologne, 3.4 fl oz (100 ml) - Fresh, Bold, Masculine
- Tru Fragrance Beauty Cowboy Gunslinger Men's Cologne, 3.4 fl oz (100 ml) - Warm, Fresh, Bold
- Tru Fragrance Beauty Yellowstone Ride Men's Cologne, 3.4 fl oz (100 ml) - Vibrant, Smokey, Rugged

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-19*