---
product_id: 47941866
title: "OGX Ever Straightening with Brazilian Keratin Smooth Shampoo, Smooth & Sleek, Makes Hair Smoother After the First Use, for Shiny Hair, Sulfate Free, 385ml"
brand: "ogx"
price: "$30"
currency: NZD
in_stock: true
reviews_count: 13
category: "Ogx"
url: https://www.desertcart.nz/products/47941866-ogx-ever-straightening-with-brazilian-keratin-smooth-shampoo-smooth-sleek
store_origin: NZ
region: New Zealand
---

# Instant Smoothing Effect Coconut Oil Infusion Sulfate-Free Hydration OGX Ever Straightening with Brazilian Keratin Smooth Shampoo, Smooth & Sleek, Makes Hair Smoother After the First Use, for Shiny Hair, Sulfate Free, 385ml

**Brand:** ogx
**Price:** $30
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your hair’s glow-up with every wash! 🌴

## Quick Answers

- **What is this?** OGX Ever Straightening with Brazilian Keratin Smooth Shampoo, Smooth & Sleek, Makes Hair Smoother After the First Use, for Shiny Hair, Sulfate Free, 385ml by ogx
- **How much does it cost?** $30 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/47941866-ogx-ever-straightening-with-brazilian-keratin-smooth-shampoo-smooth-sleek)

## Best For

- ogx enthusiasts

## Why This Product

- Trusted ogx brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Carnival-Ready Glow:** Leaves hair with a luminous, enviable shine that turns heads and sparks compliments.
- • **Sulfate-Free Formula:** Gentle cleansing without harsh sulfates, preserving natural moisture and color.
- • **Frizz Control Mastery:** Smooths cuticles and tames frizz from the very first wash—because sleek is the new chic.
- • **All Hair Types Welcome:** Versatile smoothing shampoo designed to enhance every hair texture with lasting softness.
- • **Superfood-Powered Shine:** Infused with coconut oil, keratin, cocoa butter & avocado oil for glossy, healthy hair.

## Overview

OGX Ever Straightening Brazilian Keratin Smooth Shampoo is a sulfate-free, nutrient-rich formula blending coconut oil, keratin proteins, cocoa butter, and avocado oil to smooth cuticles, control frizz, and deliver instant shine and softness for all hair types. Perfect for professionals seeking sleek, glossy hair with a healthy, vibrant finish.

## Description

Product Description Packed with super foods for the hair, this exotic blend helps to strengthen and soften whilst smoothing the cuticle. Infused with Coconut Oil, Keratin Proteins, Cocoa Butter and Avocado Oil, hair is left enviably glossy and with a brilliant, luminescent glow worthy of any carnival. Ingredients B004ISW5YY P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Wet the hair thoroughly. 2. Apply shampoo to hair, creating foam. 3. Gently massage the scalp and hair with your fingertips. 4. Rinse shampoo thoroughly from hair. 5. Repeat if necessary. 6. Apply conditioner if desired. See more

Review: Lovely - Bought this on offer and now I'm hooked. Lovely smell, nice and thick and leaves your hair soft and shinny. Helps with the frizz and gives your hair some body
Review: Love it - One of my favourite products for hair heath! Smooths my frizzy Italian hair every time! Easy to use, great sized bottles that last a long time and does not make hair feel greasy. Great product

## Features

- Super smoothing shampoo for all hair types
- Helps control cuticles
- Leaves hair glossy and smooth
- With coconut oil, keratin proteins, cocoa butter and avocado oil
- Sulphate free surfactant hair care system

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004ISW5YY |
| ASIN  | B004ISW5YY |
| Best Sellers Rank | 435 in Beauty ( See Top 100 in Beauty ) 52 in Shampoos (Beauty) |
| Brand | OGX |
| Country of Origin | Great Britain |
| Country of origin  | Greece |
| Customer Reviews | 4.4 4.4 out of 5 stars (16,813) |
| Customer reviews | 4.4 4.4 out of 5 stars (16,813) |
| Date First Available | 17 Jan. 2012 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.1 x 9.9 x 15.2 centimetres |
| Item model number | 4095601 |
| Item model number  | 4095601 |
| Item weight | 0.81 Pounds |
| Manufacturer | Vogue International |
| Manufacturer  | Vogue International |
| Package Weight | 0.42 Kilograms |
| Package dimensions | 15.1 x 9.9 x 4.7 centimetres |
| Product Dimensions | 5.08 x 9.91 x 15.24 cm; 368.54 g |
| Product Dimensions  | 5.08 x 9.91 x 15.24 cm; 368.54 g |
| Scent | Coconut |
| Special features | glossy shine |
| Target audience | Women |
| Volume | 13 Fluid Ounces |

## Product Details

- **Age range (description):** Adult,Teen
- **Brand:** OGX
- **Hair type:** All
- **Item form:** Liquid
- **Scent:** Coconut

## Images

![OGX Ever Straightening with Brazilian Keratin Smooth Shampoo, Smooth & Sleek, Makes Hair Smoother After the First Use, for Shiny Hair, Sulfate Free, 385ml - Image 1](https://m.media-amazon.com/images/I/71x9jIOC5dL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: can this shampoo be use on relaxers hair**
A: On relaxed hair definitely it's fantastic! I started using it in America and it is the best! Use shampoo n conditioner though!

**Q: How many uses does this have for medium/ long hair?**
A: I have long hair and only used a teaspoon and a bit  each wash so lasted long time - how this helps

**Q: Hi Who is the seller in amazon for this item?**
A: Sorry.... I don’t know. It was a long time ago I ordered it.

**Q: Is this OK for coloured hair?**
A: Yes it's fine for coloured hair. However I wouldn't recommend this product. It was quite heavy and didn't do a lot for my hair. Wasn't keen on the smell either. Just my opinion but I found better keratin shampoo and conditioner in Home Bargains at a fraction of the price!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely
*by V***1 on 25 October 2025*

Bought this on offer and now I'm hooked. Lovely smell, nice and thick and leaves your hair soft and shinny. Helps with the frizz and gives your hair some body

### ⭐⭐⭐⭐⭐ Love it
*by M***S on 20 December 2025*

One of my favourite products for hair heath! Smooths my frizzy Italian hair every time! Easy to use, great sized bottles that last a long time and does not make hair feel greasy. Great product

### ⭐⭐⭐⭐⭐ Sleek and shiny
*by O***O on 7 September 2025*

Nice smelling shampoo that will actually leave your hair soft/sleek/straight and frizz free. It's doesn't lather up much, not much suds but after washing it out and drying my hair was left in great condition. Shine Straight Sleek Frizz free Smells lovely too, I wash my hair between 2-4 times per week depending and I've noticed that this shampoo gives you around 2-3 days until your hair needs washed again. Not a bad price either, recommend.

## Frequently Bought Together

- Ever Straightening + Brazilian Keratin Therapy Smoothing Shampoo with Coconut Oil, Cocoa Butter & Avocado Oil for Lustrous, Shiny Hair, Paraben-Free, Sulfate-Free Surfactants
- Ever Straightening + Brazilian Keratin Therapy Hair-Smoothing Conditioner with Coconut Oil, Cocoa Butter & Avocado Oil, Paraben-Free, Sulfate-Free Surfactants
- OGX Frizz-Free + Keratin Smoothing Oil Shampoo, 5 in 1, for Frizzy Hair, Shiny Hair, 13 Fl Oz

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**Shop now:** [https://www.desertcart.nz/products/47941866-ogx-ever-straightening-with-brazilian-keratin-smooth-shampoo-smooth-sleek](https://www.desertcart.nz/products/47941866-ogx-ever-straightening-with-brazilian-keratin-smooth-shampoo-smooth-sleek)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-13*