








💜 Shine bright, stay bold — own your amethyst crown!
Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 is a permanent purple hair dye delivering vibrant, fade-resistant metallic tones with a built-in shine booster infused with nourishing coconut oil. This vegan, silicone- and alcohol-free formula ensures glossy, healthy hair while being eco-conscious with its 100% recycled aluminium packaging. Designed for dark blonde to medium brown hair, it offers an easy at-home application for millennial professionals seeking standout style with sustainable values.







| Manufacturer | Henkel Ltd |
| Package dimensions | 16.9 x 9.2 x 6.2 centimetres |
| Package Weight | 0.19 Kilograms |
| Item dimensions L x W x H | 5.8 x 9 x 16.6 centimetres |
| Item weight | 0.1 Kilograms |
| Brand | LIVE |
| Colour | Amethyst Chrome |
| Format | Cream |
| Volume | 0.1 Millilitres |
| Speciality | Natural |
| Language | English |
| Item model number | 4076790 |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 100 g |
| ASIN | B0744GL9Z3 |
Y**E
perfect
great hair dye this is my 3rd order, great colour, great coverage and an even better price!
W**S
Solid Hair Dye
Looks a really nice colour, and comes with everything you need. It takes a while to fade out, as most people would hope for, and feels very healthy in comparison to some others.
M**E
Fantastic colour
Fantastic hair dye. I have used this for over three years now. The colour is fantastic, covers well and really only needs 20 minutes to work.
L**A
Great colour
Wow what a great product! Colour is fantastic just like the box, quite dark on my hair but has a lovely shine My hair is shoulder length and two boxes were more than enough
R**R
Lovely colour but not great on greys
This hair dye is a really nice colour and very easy to apply, which makes the process simple and fuss-free. The quality is good and the end result looks lovely. However, it’s not very effective on grey hair, as a few greys nearly always get missed. It’s also worth being careful if you have a sore, sensitive, or dry scalp, as it can irritate and sting. Overall, I would still recommend it for the colour and ease of use, just with those points in mind.
M**1
Gorgeous hair dye !!
Love this range, been using it for years, have tried many colours, but this is a firm favourite, vibrant colours that last for ages, have so many compliments, no horrible smell and doesn’t dry my hair, love it and would highly recommend!!
M**S
Nice colour
Gorgeous colour however for some reason this washes out of my hair after a couple of washes
W**A
BEST HAIR DYE EVER got me the exact colour I wanted just after 1 session
This is the only hair dye I trust to give me the colour I want I have been dying my hair this colour for about 7 months now and it hasn’t disappointed .i usually dye it every month because my hair grows quite quickly so i have about 2cm regrowth but some people can go like 2 months at a time .it works exceptionally and barely fade .
S**E
Mes racines sont devenue blonde alors que je suis brune a la base. En vérifiant la boîte (apres la pose) j'ai reçus 2 boîte périmée. Moi qui voulais refaire mes racine bin c'est rater j'ai juste jetter de l'argent par la fenêtre
V**N
Exactly what I was looking for and it arrived on time
S**A
Vibrante anche con ricrescita
A**7
My hair was an ombre from black on top to auburn at the ends when I dyed it. I wanted to dye the ends of my hair to make it an ombre to purple instead of auburn and I did get dye on the black parts of my hair and it didn't add any kind of highlights to it which is fine. I knew it was going to make the lighter parts of my hair darker so that wasn't a surprise. The color wasn't a super bright or bold purple but I wasn't expecting it to be since my hair was dark when I dyed it. The color did come out exactly as I thought it would. It looked like a dark plum color indoors and looked like a nice bright red-violet in the sunlight. The conditioner that came with the dye was amazing. My hair was so brittle and dry from being bleached and the conditioner made it feel like it was never bleached. When I was dying my hair, I did get some dye on the sink and floor but I wiped it up once I was done with my hair and there were no stains. All in all, I'd say it came out exactly as I thought it would and it was what I wanted so I'm happy.
A**E
Super deckende Farbe
Trustpilot
2 days ago
4 days ago