Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour, 16HR Long-Lasting, Ultra-Pigmented, Smudge & Transfer-Proof, High Shine Finish, Vegan Formula for Comfortable Wear, Shade: 95 Captivated

I’m always on the lookout for a lipstick that’s easy to apply, not watery, transfer‑proof, and available in great shades — and I think I may have finally found my holy grail. The colours are gorgeous, it applies smoothly, dries down quickly, and once it sets, it truly lasts for ages. It doesn’t transfer onto cups or glasses, which is a huge win. I even fell asleep with it on one night, and it was still perfectly in place the next morning. For the price, the performance is genuinely impressive, and I’d happily recommend it.

I used to use this lipstick's predecessor, 24 Hour Liquid Lipstick, which had the lip colour on one end and a lip balm on the other end (I reviewed that product previously). That was longwearing but the lip balm part was unsatisfactory as it didn't moisturise and lips felt a lot drier, and a bit of a faff to use. This new Vinyl Ink liquid lipstick line however, is clearly an improvement. To apply, I shake the lipstick thoroughly - at least 10 seconds. Then I apply - I don't really care for the instructions saying to apply a thin layer - I just apply as much as necessary to create the coverage and colour intensity I need. Then I wait at least 20 mins before eating or drinking. Watch for tiny flakes of it transferring to your teeth - it can and it will, but wiping that off is easy. It feels sticky all the time afterwards, but that stickiness is actually a protective layer which reduces lip dryness over long periods effectively, so for naturally dry lips like mine, they no longer require a lip balm application over this lipstick to feel hydrated. Not having to reapply lip balm when I wear lipstick is such a relief. Maybelline, you've done well here! It is longwearing. For example today, it has withstood me eating a crumbly, creamy blackberry tart, drinking a mug of hot, creamy chicken and vegetable soup, 2 slices of pizza, and a rhubarb crumble, as well as glasses of water and juice. A little strip on my bottom lip, the part next to the opening of my mouth, did fade after 6 hours of wear and all the food and drink. Thankfully, reapplication only to the faded part was so quick and simple. I just painted on a bit of lipstick where it faded. I didn't need to remove all the lipstick and repaint the entire mouth. The repainted bit also dried in no time at all and was good as new. A bit of the lipstick does transfer onto mugs, but despite the little bit of transfer, lipstick still looks as good as new, so it didn't really affect my appearance. It's really more of a lip paint than a lipstick - it goes on like a lacquer really, I'd say it's a bit like painting on nail polish. There's a sheen to it. There's absolutely no need for any lip pencils. The sharp tip of the applicator is good enough for both lining and filling in the lips. There is a strong vanilla fragrance as well, but after the lipstick dries, the fragrance disappears. There is a sweet-ish taste to the product if I lick my lips before the 20 mins drying time I allow it is up. After that though, I can't taste anything of the lipstick at all. So I'd say if you can still taste it, it probably isn't that dry yet. If you wait it's properly dry before eating and drinking, then it would be pretty longwearing I guess. The great thing is that after reapplication, the lips feel hydrated again. So really, the product itself is hydrating. If it has worn off a bit, I can feel my lips getting drier. So to stop this, I just reapply on the drier areas (usually the area at the opening of my mouth where food and drink has touched). And I've never felt the need to reapply more than once in 5 hours or so. It's super. To be honest, many longlasting lipsticks are going to have a drying effect on the lips, due to the main chemical responsible for the longlasting effect - Isododecane. This is no exception, but I can tell you it's a lot more moisturising than other longstay lipsticks I have (which are mostly matte). I do think the colour range can seem a bit limited for darker skin tones, but if you have fair to medium skin tone, these will be quite a good selection of colours. I advise trying on the colours in a shop if you can before blindbuying, because the swatches on the models shown here aren't that accurate, and the colour of the lipstick tube definitely doesn't look very much like how the colour appears on your lips. I bought the shade Keen 125, and I did blind buy for this one although I watched some videos of girls in my skin tone trying it and though it might be okay for me. I got lucky and yes this turned out fine. I'm tempted to get the other colours now because I love this. Am going to ditch all the Maybelline 24 Hour Liquid Lipsticks I used to own for this product from now on 😄 On me, Keen is like a coral red, while Peppy is very much an MLBB rosewood colour on me. I am still collecting more. Really in love with these Maybelline Superstay Vinyl lipsticks as well as the Maybelline Superstay Matte Ink lipsticks (I have 4). The difference between these is just in the finish. The Matte Ink look more opaque in colour, although not totally matte. The Vinyl looks more glossy. Both are very longlasting and last through meals, and much more protective of the moisture barrier on my lips than any lipbalms or lip glosses would.

Only bad thing is that its VERY sticky and my hair gets stuck, but the colour is bright and lasts ages... too long in fact. Its a bugger to get off.

Super pretty. Good quality and value for money. Easy to use. Stays on for ages

Great resistance, lips stay hydrated. The shade it is slightly lighter then the package but still looks good.

Takes ages to dry, but even after more than an hour it remains sticky and still transfers - maybe not as much, but definitely still does. It does seem to have staying power, but I'm not sure how long for yet. I was hoping for a lipstick for my wedding, but so far, this is not the one. If you can cope with the sticky feeling, then it's ok and a nice colour. Difficult to apply and can be messy if you're not really careful.

I love this lipstick! It doesn’t smudge, stays on almost the whole day and doesn’t dry your lips. Great quality for good price

New favourite lipstick! This is the PERFECT colour for soft summers/autumns. It's a beautiful dusty rose colour, muted and not too saturated. I've tried 4 other shades of this brand and whilst they were gorgeous colours, this shade is the best for my skin tone. Thrilled to have finally *my* lipstick. Also, these lipsticks stay on for hours!

This is the one product line that i absolutely love from the brand, and will buy forever. I have 4 shades, ones of them i already repurchased because i used it up. This light nude shade is also so beautiful, covers immediately and evenly, and is not going anywhere. Don't forget to shake well before use.

Un colore che si abbina a tutti gli outfit. Ha una dura lunghissima, fino a 8/10 ore.

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Good product and nice shade