---
product_id: 500794463
title: "Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz"
brand: "e.l.f."
price: "$35"
currency: NZD
in_stock: true
reviews_count: 12
category: "E.L.F."
url: https://www.desertcart.nz/products/500794463-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face
store_origin: NZ
region: New Zealand
---

# 18+ hrs makeup hold 4% Niacinamide brightening Hydrating gel formula Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

**Brand:** e.l.f.
**Price:** $35
**Availability:** ✅ In Stock

## Summary

> 💄 Stay flawless, stay glowing — your makeup’s power move!

## Quick Answers

- **What is this?** Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz by e.l.f.
- **How much does it cost?** $35 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/500794463-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Power Grip:** Locks makeup flawlessly for 18+ hours, even in heat and humidity.
- • **Dewy, Clear Finish:** Gel-based primer melts in clear, creating a radiant, natural glow for all skin tones.
- • **Effortless Application Ritual:** Just one pump, pat on, wait 30 seconds—your makeup’s new best friend.
- • **Skin-Loving Niacinamide Boost:** 4% niacinamide evens skin tone and brightens dullness with every use.
- • **Vegan & Cruelty-Free Confidence:** 100% vegan, Leaping Bunny certified—because ethical beauty is non-negotiable.

## Overview

e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer that preps skin with a sticky yet lightweight texture to lock makeup in place for over 18 hours. Infused with 4% niacinamide, it brightens and evens skin tone while delivering a clear, dewy finish suitable for all skin tones. This vegan, cruelty-free formula is free from harmful toxins and designed for easy application, making it a top-rated, budget-friendly essential for long-lasting, radiant makeup.

## Description

Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

Review: Another HOME RUN for E.L.F!!!! - This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!
Review: A Must-Have! E.l.f. Power Grip Primer - My Skin's Best Friend - I have finally found my holy grail product - the e.l.f. Power Grip Primer! This gem has become an absolute essential in my beauty routine, and I can confidently say I can't go without it. It's like magic in a bottle, making my skin feel fantastic and look incredibly smooth. Instant Skin Love: From the moment I apply this primer, my skin instantly falls in love with its texture. It goes on smoothly and effortlessly, creating the perfect canvas for my makeup. Lasting Power: What sets the e.l.f. Power Grip Primer apart from others is its impressive staying power. My makeup stays fresh and flawless throughout the day, without any signs of fading or creasing. I no longer worry about touch-ups or midday makeup meltdowns - this primer truly delivers what it promises. Skin Nourishment: Beyond its exceptional makeup-holding abilities, the primer seems to work wonders in nourishing my skin. It feels lightweight and breathable, never clogging my pores or causing breakouts. Instead, it leaves my skin feeling hydrated and refreshed, which is especially beneficial during dry weather. Budget-Friendly: The cherry on top is the affordable price of this primer. Considering its remarkable performance, it's a total steal. I'm thrilled that I don't have to break the bank to enjoy a top-notch primer. Conclusion: The e.l.f. Power Grip Primer is a true game-changer for me. Its skin-loving formula, impeccable staying power, and budget-friendly price make it a winner in every way. I wholeheartedly recommend it to everyone looking for a primer that not only enhances makeup but also nourishes and cares for the skin. Without a doubt, it's a perfect 10/10 in my book!

## Features

- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0BQQS5GBQ |
| Best Sellers Rank | #1,246 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Foundation Primers |
| Customer Reviews | 4.6 4.6 out of 5 stars (13,161) |
| Item model number  | 81517 |
| Manufacturer  | e.l.f. Cosmetics |
| Product Dimensions  | 0.94 x 1.57 x 5.71 inches; 1.45 ounces |
| UPC  | 609332815179 |

## Product Details

- **Brand:** e.l.f.
- **Item Form:** Gel
- **Package Information:** Bottle
- **Product Benefits:** Brightening, Even Toning, Smoothening
- **Skin Type:** All

## Images

![Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Can you use this before a powder foundation or would it be to sticky for a powder?**
A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone.

**Q: Can this help the appearance of pores???**
A: While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens!

**Q: How would I know which one to buy?**
A: It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion.

**Q: Is this product Noncomedogenic?**
A: We take pride in the fact that our products are designed to help you look and feel your best.  e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors.  Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Another HOME RUN for E.L.F!!!!
*by P***E on August 26, 2025*

This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!

### ⭐⭐⭐⭐⭐ A Must-Have! E.l.f. Power Grip Primer - My Skin's Best Friend
*by S***A on August 4, 2023*

I have finally found my holy grail product - the e.l.f. Power Grip Primer! This gem has become an absolute essential in my beauty routine, and I can confidently say I can't go without it. It's like magic in a bottle, making my skin feel fantastic and look incredibly smooth. Instant Skin Love: From the moment I apply this primer, my skin instantly falls in love with its texture. It goes on smoothly and effortlessly, creating the perfect canvas for my makeup. Lasting Power: What sets the e.l.f. Power Grip Primer apart from others is its impressive staying power. My makeup stays fresh and flawless throughout the day, without any signs of fading or creasing. I no longer worry about touch-ups or midday makeup meltdowns - this primer truly delivers what it promises. Skin Nourishment: Beyond its exceptional makeup-holding abilities, the primer seems to work wonders in nourishing my skin. It feels lightweight and breathable, never clogging my pores or causing breakouts. Instead, it leaves my skin feeling hydrated and refreshed, which is especially beneficial during dry weather. Budget-Friendly: The cherry on top is the affordable price of this primer. Considering its remarkable performance, it's a total steal. I'm thrilled that I don't have to break the bank to enjoy a top-notch primer. Conclusion: The e.l.f. Power Grip Primer is a true game-changer for me. Its skin-loving formula, impeccable staying power, and budget-friendly price make it a winner in every way. I wholeheartedly recommend it to everyone looking for a primer that not only enhances makeup but also nourishes and cares for the skin. Without a doubt, it's a perfect 10/10 in my book!

### ⭐⭐⭐⭐⭐ Great Primer!!
*by S***H on September 23, 2025*

Finally ran out of my other ELF primer and purchased this one after a friend recommended it. This stuff works well! I dont wear a ton of makeup, but when I wear any it feels like its under my eyes or just doesn't stay long. After using this a couple times it really hold everything in place. It is a little sticky at first, but if you wait about a minute after applying, your makeup should go on very well. No overpowering smell. I have noticed that I end up washing my wash twice, after using makeup remover, cause this stuff works that well.

## Frequently Bought Together

- e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-22*