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Strategic Brand Management: United States Edition

Name: Strategic Brand Management: United States Edition
Brand: Kevin Lane Keller
SKU: 501945893
Price: 280.82 NZD
Availability: InStock
Rating: 3 (2 reviews)

Product ID: 501945893

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Description

Specifications

Best Sellers Rank	#215,938 in Books ( See Top 100 in Books ) #32 in Product Management #78 in Business Marketing
Customer Reviews	4.2 4.2 out of 5 stars (36)
Dimensions	8.25 x 1.25 x 10 inches
Edition	3rd
ISBN-10	0131888595
ISBN-13	978-0131888593
Item Weight	3.25 pounds
Language	English
Print length	692 pages
Publication date	January 1, 2007
Publisher	Pearson College Div

Reviews

M**A

Excellent Book for marketing

The most gripping book!!! Interesting, with real, very unseful examples, as well as clear explanation of the theory. Might be in big advantage for those willing to study marketing.

26.02.2009

I**L

Rubish

The book was a cheap, home made very low quality black & white imitation of the original book. Pictures, graphs barely seen, the book even has a bad smell. Waste of money! Shame.. Don't buy it!

21.05.2009

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TrustScore 4.5 | 7,300+ reviews