---
product_id: 529641557
title: "Sony OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80L- 2023 Model,Black"
brand: "sony"
price: "$12633"
currency: NZD
in_stock: true
reviews_count: 12
url: https://www.desertcart.nz/products/529641557-sony-oled-77-inch-bravia-xr-a80l-series-4k-ultra
store_origin: NZ
region: New Zealand
---

# BRAVIA CORE 4K UHD movie credits HDMI 2.1 w/ PS5 optimized gaming 77-inch OLED 4K Ultra HD Sony OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80L- 2023 Model,Black

**Brand:** sony
**Price:** $12633
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your living room with Sony’s 77” OLED masterpiece — where stunning visuals meet immersive sound and gaming supremacy!

## Quick Answers

- **What is this?** Sony OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80L- 2023 Model,Black by sony
- **How much does it cost?** $12633 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/529641557-sony-oled-77-inch-bravia-xr-a80l-series-4k-ultra)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Immersive Screen Sound:** Acoustic Surface Audio+ transforms the entire screen into a multi-channel speaker delivering sound that follows the action.
- • **Next-Level Gaming Ready:** Unlock 4K/120Hz, VRR, and Auto HDR Tone Mapping tailored for PlayStation 5 with HDMI 2.1 support.
- • **Smart Entertainment Hub:** Google TV with voice control, Apple AirPlay, Alexa compatibility, and instant access to all your favorite streaming apps.
- • **Cinematic OLED Brilliance:** Experience pure blacks and billions of colors with Cognitive Processor XR and XR OLED Contrast Pro for lifelike visuals.
- • **Exclusive BRAVIA CORE Perks:** Get 5 free 4K UHD movie credits plus a 12-month subscription to a vast library of cinematic classics.

## Overview

The Sony OLED 77 inch BRAVIA XR A80L is a premium 4K Ultra HD Smart Google TV featuring the Cognitive Processor XR for exceptional picture quality with deep blacks and vibrant colors. Designed for immersive entertainment, it supports Dolby Vision HDR, Acoustic Surface Audio+, and exclusive PlayStation 5 gaming enhancements via HDMI 2.1. With built-in Google TV, Alexa compatibility, and BRAVIA CORE’s free movie credits, it’s a complete cinematic and gaming powerhouse for the modern home.

## Description

Exceptional OLED picture and rich sound in perfect harmony, powered by the intelligent Cognitive Processor XR™. Billions of accurate colors and pure black make everything you watch and play come to life with natural hues and shades. Acoustic Surface Audio+™ turns the entire screen into a multi-channel speaker that follows the action on screen for a truly immersive viewing experience.

Review: Terrific TV - Great TV. Bright picture. Great sound. All the apps built in. Works with Alexa. I only wish the remote had a backlight!
Review: Beautiful, stunning picture and Feature-packed! - This tv exceeds my expectations! I keep finding more and more things to love about it. NGL, my main reason for choosing Sony was because I love my PS5 and spend significant time playing. The second reason is I needed an upgrade and can finally afford an OLED. The picture quality is stunning, crisp, deep and colorful. The blacks are really black and the brights are vibrant. I love the Ambience feature and all the creative, beautiful packages I can download for free. It is easy to setup and walked us through how to get the most out of the TV picture and audio settings. The sound is also worth mentioning; it has impressive built in speakers but I’d strongly suggest buying a proper sound system. We already own a Sony system and the tv synced up with it without us doing anything. Last thing, it came with credits from Sony Core to use toward IMAX and 8k movies (free!!) and a free year subscription. Last last thing, the tv works easily with iPhone/appleTV even while using Google UI/features. I’m very happy with this purchase.

## Features

- LIFELIKE OLED PICTURE– The intelligent and powerful Cognitive Processor XR delivers an OLED picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- OLED CONTRAST AND COLOR– Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro and XR Triluminos Pro.
- PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- ENHANCED ENTERTAINMENT – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized OLED picture quality while gaming and streaming on your PS5 console.
- THE SCREEN IS THE SPEAKER – Hear immersive, elevated sound perfectly matching the action on screen with Acoustic Surface Audio+ and support for Dolby Atmos. Clear dialogue comes directly from the screen rather than above or below the OLED TV.
- WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your OLED TV on/off.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BYPNDTC7 |
| Aspect Ratio | 16:9 |
| Batteries | 2 AAA batteries required. |
| Best Sellers Rank | #52,061 in Electronics ( See Top 100 in Electronics ) #28 in OLED TVs |
| Brand Name | Sony |
| Color Name | Black |
| Customer Reviews | 4.3 4.3 out of 5 stars (379) |
| Date First Available | May 15, 2023 |
| Is Discontinued By Manufacturer | Yes |
| Item Weight | 36 Kilograms |
| Item model number | XR77A80L |
| Product Dimensions | 15.38 x 67.88 x 40.38 inches |
| Special Features | Acoustic Surface Audio+, Dolby Vision, Exclusive features for PlayStation® 5, Movies on us with BRAVIA CORE (5 credits/12 months), NEW Eco Dashboard, NEW Game Menu, Works with Google/Alexa assistant |
| Standing screen display size | 77 Inches |
| Voltage | 100 Volts |
| Wattage | 100 watts |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** wired, wireless
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, AAA batteries, Stand for A80L OLED TV
- **Product Dimensions:** 15.38"D x 67.88"W x 40.38"H
- **Refresh Rate:** 120
- **Resolution:** 4K
- **Screen Size:** 77 Inches

## Images

![Sony OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80L- 2023 Model,Black - Image 1](https://m.media-amazon.com/images/I/81aMS6p4xlL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Does this OLED TV have enhanced audio?**
A: Yes, with Acoustic Surface Audio+ and support for Dolby Atmos, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action

**Q: Can you control this OLED TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Does this OLED TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this OLED TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – you can video chat with family and friends using your big screen. Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Terrific TV
*by W***. on January 26, 2026*

Great TV. Bright picture. Great sound. All the apps built in. Works with Alexa. I only wish the remote had a backlight!

### ⭐⭐⭐⭐⭐ Beautiful, stunning picture and Feature-packed!
*by V***K on November 26, 2024*

This tv exceeds my expectations! I keep finding more and more things to love about it. NGL, my main reason for choosing Sony was because I love my PS5 and spend significant time playing. The second reason is I needed an upgrade and can finally afford an OLED. The picture quality is stunning, crisp, deep and colorful. The blacks are really black and the brights are vibrant. I love the Ambience feature and all the creative, beautiful packages I can download for free. It is easy to setup and walked us through how to get the most out of the TV picture and audio settings. The sound is also worth mentioning; it has impressive built in speakers but I’d strongly suggest buying a proper sound system. We already own a Sony system and the tv synced up with it without us doing anything. Last thing, it came with credits from Sony Core to use toward IMAX and 8k movies (free!!) and a free year subscription. Last last thing, the tv works easily with iPhone/appleTV even while using Google UI/features. I’m very happy with this purchase.

### ⭐⭐⭐⭐⭐ Best picture for mid-budget oled
*by J***O on March 18, 2024*

Purchased 3 months ago. After weeks of non-stop research I decided to go with the A80L 65”. I’ll keep it simple, it’s the best picture quality I’ve seen out of all the tvs I’ve owned in my life. The way action scenes look, or how accurate colors are in colorful scenes, mind blowing. Trees, mountains, cars, shadows.. all look too real, astonishing. The game mode feature is one of the best, easiest & smoothest ones out there. It has many features that I believe will accommodate majority of gamers. Not really much to that. For tv speakers, it packs quite a little punch. I can tell that it’ll obviously sound better with a Sony Bravia soundbar, as the tv & soundbar sync into 1 system. But any good Dolby Atmos soundbar will/should be fine for most. The only negative thing I have to say is that, it doesn’t get very bright.. Some dark scenes are almost hard to make out, even at max brightness. Besides that no issues at all

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-13*