---
product_id: 537585607
title: "Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR55X90L- Latest Model,Black"
brand: "sony"
price: "$653"
currency: NZD
in_stock: false
reviews_count: 5
url: https://www.desertcart.nz/products/537585607-sony-55-inch-4k-ultra-hd-tv-x90l-series-bravia
store_origin: NZ
region: New Zealand
---

# XR Triluminos Pro with billions of colors HDMI 2.1 with 4K/120Hz & VRR for gaming 55-inch 4K Ultra HD display Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR55X90L- Latest Model,Black

**Brand:** sony
**Price:** $653
**Availability:** ❌ Out of Stock

## Summary

> 🔥 Elevate your entertainment game with Sony’s 55" 4K BRAVIA XR – where cinema meets next-gen gaming! 🎬🎮

## Quick Answers

- **What is this?** Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR55X90L- Latest Model,Black by sony
- **How much does it cost?** $653 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/537585607-sony-55-inch-4k-ultra-hd-tv-x90l-series-bravia)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **BRAVIA CORE Included:** Stream blockbuster 4K UHD movies with 5 free credits and a 12-month subscription to a vast library of classics and new releases.
- • **HDMI 2.1 Gaming Ready:** Unlock ultra-smooth gameplay with 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) tailored for next-gen consoles.
- • **Cognitive Processor XR:** Experience lifelike visuals with intelligent picture processing that mimics human vision for stunning contrast and natural colors.
- • **Acoustic Multi-Audio & Dolby Atmos:** Feel sound come alive with elevated audio positioning that perfectly matches the stunning visuals on screen.
- • **Full Array LED & XR Contrast Booster:** Enjoy deep blacks and dazzling brightness with precise zone control for an immersive viewing experience.

## Overview

The Sony 55 Inch 4K Ultra HD TV X90L Series combines cutting-edge Cognitive Processor XR technology with Full Array LED backlighting and XR Triluminos Pro to deliver breathtaking picture quality. Designed for the professional millennial gamer and cinephile, it supports HDMI 2.1 features like 4K/120Hz and VRR for ultra-smooth gameplay, especially optimized for PlayStation 5. With BRAVIA CORE’s included movie credits and immersive Dolby Atmos sound, this smart Google TV offers a premium, all-in-one entertainment hub that keeps you ahead in both work and play.

## Description

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

## Features

- LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
- PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- ENHANCED ENTERTAINMENT – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- ELEVATED AUDIO– With Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand Name | Sony |
| Item Weight | 39 pounds |
| Product Dimensions | 13.63 x 48.25 x 29.13 inches |
| Item model number | XR55X90L |
| Batteries | 2 AAA batteries required. |
| Color Name | Black |
| Special Features | Billions of colors with XR Triluminos Pro, Exclusive features for PlayStation® 5, Movies on us with BRAVIA CORE (5 credits/12 months), NEW Eco Dashboard, NEW Game Menu |
| Item Weight | 39 Pounds |
| Standing screen display size | 55 |
| Aspect Ratio | 1.33:1 |
| Wattage | 100 watts |

## Product Details

- **Screen Size:** 55
- **Brand:** Sony
- **Display Technology:** LED
- **Resolution:** 4K
- **Refresh Rate:** 120
- **Special Feature:** Billions of colors with XR Triluminos Pro, Exclusive features for PlayStation® 5, Movies on us with BRAVIA CORE (5 credits/12 months), NEW Eco Dashboard, NEW Game Menu
- **Included Components:** Power Cable, Remote Control, AAA batteries, Stand
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Aspect Ratio:** 1.33:1
- **Product Dimensions:** 13.63"D x 48.25"W x 29.13"H

## Images

![Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR55X90L- Latest Model,Black - Image 1](https://m.media-amazon.com/images/I/81DFCXku34L.jpg)
![Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR55X90L- Latest Model,Black - Image 2](https://m.media-amazon.com/images/I/71eB0gM8dLL.jpg)
![Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR55X90L- Latest Model,Black - Image 3](https://m.media-amazon.com/images/I/812Zbw0JBBL.jpg)
![Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR55X90L- Latest Model,Black - Image 4](https://m.media-amazon.com/images/I/61FuZ2ddwAL.jpg)
![Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR55X90L- Latest Model,Black - Image 5](https://m.media-amazon.com/images/I/7106Py4WoAL.jpg)

## Questions & Answers

**Q: Does this TV have enhanced audio?**
A: Yes, with Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice.  Even get answers, control smart home devices, and more.  Press the Google Assistant button on your remote to get started.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – you can video chat with family and friends using your big screen.  Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent TV needs two people to install/lift.
*by J***T on August 28, 2025*

In my opinion this is an excellent TV. Picture is excellent and sound is excellent. I have it wall mounted in my bedroom. I am 70 yrs. old and it was quite heavy to mount to a wall bracket by myself, I would suggest that you find a second person to help. The setup was very easy and the remote works nicely. It should be noted that the remote does not light up as the one I received with my 65" TV same Sony model. Brightness seems to be fine.

### ⭐⭐⭐⭐⭐ Wonderful mid price TV
*by A***R on July 25, 2025*

I think, for the price, this is a fantastic TV. The picture is crips, the colors vibrant, and the TV of great quality. Its not the newest and brightest, but if you can get it under $900 I would highly recommend. It does surprisingly well in a well lit space and there are really no down sides so far. I have not tried gaming on it yet but Netflix or TV is awesome.Just remember to unpack it from the top unlike I did haha.

### ⭐⭐⭐⭐⭐ I love this TV!
*by D***G on January 17, 2024*

This is the nicest TV I've ever owned in my 40+ years on this planet. My last TV was a 42"1080p, which was decent, but this thing is on a whole other level!The picture on this thing is so good! My cable TV only lets me get decent picture, but when I turn on my Xbox Series X and play a 4k game or watch a DVD or downloaded video I get to see what this thing is capable of, and I love it! I don't see any problems with it at all. I'm not a videophile or expert, but when I saw a random comment here and there about a random thing being a small issue with their TV I tried to recreate the same thing and never got anything that would ever remotely qualify as a problem. Maybe I'm just not sensitive enough, but to me this TV is pretty much perfect.One of the nicest surprises of the TV is the sound it puts out! I was kind of expecting decent sound because I've seen that some modern TVs (like my last one) have what is essentially like a little mini soundbar built into the bottom of the TV when they're big enough. Since my last 42" sounded good I hoped this would too. Well I was NOT disappointed! The sound is really clear, and gets more than loud enough for my small living room (20'x30'). I have never turned it up past 40 and I'm pretty sure it goes up to 100. It's not going to shake the house or make your ears bleed since there's no sub woofer or anything, but for a TV I can't help but to be impressed.Actually, not only is there good sound coming from the bottom of the TV, but Sony seems to have done some kind of magic with speakers mounted in the back on the side of the TV up towards the top. These things can throw sound around the room and create a kind of surround sound. I don't know how they do it, because there isn't even a speaker grill or anything back there, the sound just comes through the plastic. I only noticed because I was standing next to it and heard them. It's a cool feature I wasn't expecting.As I sit here typing this I have the TV on and I'm sitting in a menu for Forza Motorsport. The sounds of the menu music really seem like they're coming from the sides, and even behind me a little bit. The sound from this TV really impresses me. More than a few times since I bought it I'll think I hear something outside to my left, but it's just the TV doing it's thing. It's great!One thing to note is that this TV is heavy. I believe the box said 70lbs when it was delivered. I have it mounted on the wall and I needed a friend to help me so I didn't risk breaking anything. So if you see the listed weight on here and think that other TVs are so much lighter and easy to pick up so it must be a typo, it isn't. This thing is so much heavier than I thought it would be.I know there are better TVs out there, but they cost a lot more. I believe Sony pushed the tech in this kind of TV about as far as they can, and in my opinion they did an amazing job. It isn't the latest and greatest, but I wouldn't hesitate to recommend this TV. If you're on the fence, do it! I think you'll be happy. You've probably done enough research to be where you're wondering if you should pull the trigger. Well I think you should. I don't think you'll be disappointed. I'm so happy I bought this thing! I'll update if anything changes, but part of the reason I bought this is because Sony is supposed to build TVs that last much longer than others. We'll see. Right now I couldn't be happier.

## Frequently Bought Together

- Sony BRAVIA XR X90L Series 55 Inch 4K Full Array LED TV XR55X90L, Ultra HD, Smart, Google TV, Dolby Vision HDR, Exclusive Features for The PlayStation® 5, Latest Model, Black
- Sony HT-A3000 3.1ch Dolby Atmos TV Sound Bar with DTS:X, 360 Spatial Sound Mapping, Dual Subwoofers, Wi-Fi, Bluetooth, Airplay 2

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/537585607-sony-55-inch-4k-ultra-hd-tv-x90l-series-bravia](https://www.desertcart.nz/products/537585607-sony-55-inch-4k-ultra-hd-tv-x90l-series-bravia)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-23*