Naoki Matcha Superior Ceremonial Blend – Authentic Japanese First Harvest Ceremonial Grade Matcha Green Tea Powder from Uji, Kyoto (50g / 1.75oz)

Naoki Matcha's Superior Ceremonial Blend is a top-tier matcha that balances taste, versatility, and health benefits. It's an excellent choice for both matcha enthusiasts and newcomers alike. The flavor is smooth and naturally sweet, with just the right hint of traditional matcha bitterness. It mixes effortlessly in both tea and lattes, and the vibrant green color shows its quality.

This matcha powder has quickly become a favorite in my kitchen. It tastes clean and vibrant—exactly what I look for in a pure, high-quality matcha. The color is beautifully bright green, and the flavor is smooth with just the right hint of natural sweetness and earthiness, without any bitterness. I’ve been using it in morning lattes and smoothies, and it blends effortlessly with both water and milk. A little goes a long way, so the jar lasts longer than I expected. I also love knowing it’s just pure matcha with no weird fillers—feels like a real treat that’s good for you too. Overall, this matcha is top-notch: flavorful, easy to use, and genuinely delicious. If you want a pure matcha that tastes great whether you’re sipping it traditional style or mixing it up, this one’s a winner.

I really like this matcha. The energy level is smooth and steady—no jitters, no crash, just clean focus that lasts. It’s also super easy to use: mixes well with water or milk and doesn’t clump, which makes it perfect for daily routines. The taste is what really sold me. It’s authentic, earthy, and naturally rich—not sweetened, not artificial, and definitely not that fake, overly flavored stuff you find everywhere else. You can tell it’s high quality the moment you sip it. I love that it’s made with organic ingredients, which makes it feel even better to drink regularly. In terms of value for money, it’s absolutely worth it—the quality matches the price, and a little goes a long way. Bonus points for the beauty factor too: vibrant green color, clean presentation, and it just feels like a premium product overall. Highly recommend if you want real matcha that actually tastes like matcha.

I am a beginner Matcha enthusiast and I love i making matcha lattes at home (my favorite is Strawberry Matcha lattes). I have repurchased Superior Ceremonial 3× now. I am on my second 3.5 oz bag. I've also tried another well known popular affordable matcha (Jade Leaf) and I immediately decided it is better to splurge accouple more dollars in purchasing Naoki. The texture of the powder is extremely fine. The color is a beautiful dark vibrant green. The flavor is very light with a very low bitterness and a hint of sweetness on its own. It has a very clean taste. However, the flavor does get easily over shadowed by milk and sweetners in a latte. If you want to taste the matcha better you need to add more matcha powder (~4.5 grams). Considering the fact that I am not drinking Matcha traditionally, I do not need a flavor profile that is super complex like what other matcha enthusiasts rave about (often times their recs are super overpriced for its size and/or hard to get). I just need something that will be paired well when used with milk and sweetners. I look for matcha with good quality, affordability, and easy accessibility to repurchase (via Prime adds extra brownie points). Superior Ceremonial checks all the boxes to a first good intro to matcha!

The product is a high quality one, and deserving of a "5," but company's manner of communicating key details about it takes away from it. Example: The product's bag indicates its Expiration Date, but fails to show its Manufacturing Date. Because of this, buyers cannot easily tell "how old the product is"--how long it's been on the "Shelf." This is especially important for products like Matcha Green Tea, given that its natural compounds are very sensitive and can easily degrade. So Man- ufacturing Date could give a clue as to how long it's been sitting on the shelf.

This is my 3rd or 4th time purchasing this brand and it is truly good quality superior blend ceremonial matcha for making matcha lattes at home. I won’t settle for anything other than good quality matcha because there is a big difference in taste. I also appreciate the product being from Japan as matcha originates from Japan so I’m glad to be a supporter. They have a subscription that is worth using to receive a discount and you can set how often you want the matcha replenished. It’s a win-win.