📈 Elevate your marketing game with the definitive guide for tomorrow’s leaders!
Principles of Marketing, 19th Edition by Gary Armstrong and Prafulla Agnihotri is a comprehensive, well-structured textbook that demystifies marketing concepts with up-to-date insights on digital and social media marketing. Featuring real-world case studies, clear visuals, and review tools, it’s an essential resource for students and professionals aiming to master marketing fundamentals and stay competitive in a fast-evolving landscape.
| Best Sellers Rank | #123,331 in Books ( See Top 100 in Books ) |
| Customer Reviews | 4.6 out of 5 stars 87 Reviews |
D**B
As expected, protected in shrink wrap
Came protected with shrink wrap and is the book I expected, the paper is that “fragile” textbook kind but that’s expected tbh
L**N
Comprehensive and Easy to Understand
I recently purchased Principles of Marketing, 19th Edition, and I’m really pleased with the content. This textbook is a great resource for anyone looking to learn about the fundamentals of marketing. The authors do an excellent job of breaking down complex concepts into easy-to-understand language, making it accessible for both beginners and those with more experience in the field. The book is well-structured, with clear chapters that cover key topics such as market research, consumer behavior, branding, and digital marketing. It’s also filled with real-world examples and case studies, which make the material more relatable and practical. The updated edition includes insights into the latest trends in the marketing world, especially with the rise of social media and digital advertising. The visuals and charts throughout the book are very helpful in reinforcing the material, and the end-of-chapter summaries and questions are great for review or discussion. Overall, this is an excellent textbook for students studying marketing or anyone interested in expanding their knowledge of marketing principles. Highly recommended!
L**A
good
The book came in perfect condition, I was very helpful considering it was a book for school
G**G
good but not for international market
the book is good, the print is good, but its for Indian market
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