--- product_id: 548719521 title: "AmeriColor Super Red Soft Gel Paste, .75oz" brand: "americolor" price: "NZ$41" currency: NZD in_stock: true reviews_count: 5 category: "Ameri Color" url: https://www.desertcart.nz/products/548719521-americolor-super-red-soft-gel-paste-75oz store_origin: NZ region: New Zealand --- # Superior color strength Convenient squeeze bottle Made in the USA, Kosher certified AmeriColor Super Red Soft Gel Paste, .75oz **Brand:** americolor **Price:** NZ$41 **Availability:** ✅ In Stock ## Summary > 🌈 Elevate your edible art with AmeriColor’s Super Red—because your creations deserve to stand out! ## Quick Answers - **What is this?** AmeriColor Super Red Soft Gel Paste, .75oz by americolor - **How much does it cost?** NZ$41 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/548719521-americolor-super-red-soft-gel-paste-75oz) ## Best For - americolor enthusiasts ## Why This Product - Trusted americolor brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **No Mess, No Waste:** Soft gel formula disperses instantly, so you use less color and avoid separation or weeping. - • **Unmatched Vibrancy:** Experience color intensity that outshines every other food coloring on the market. - • **Precision in Every Drop:** Achieve flawless, repeatable shades with easy-to-measure drops—perfect for professional consistency. - • **Trusted Quality & Ethics:** Certified Kosher and proudly made in the USA, ensuring premium standards and peace of mind. - • **Gentle on Delicate Creations:** Colors non-dairy whipped toppings without breaking their texture—ideal for modern dietary needs. ## Overview AmeriColor Super Red Soft Gel Paste is a high-strength, Kosher-certified food coloring made in the USA. Its soft gel formula ensures vibrant, consistent color that disperses immediately without separation or hardening. Packaged in a convenient squeeze bottle with a flip-top lid, it’s designed for precision and gentle coloring of delicate non-dairy whipped toppings, making it a must-have for professional and home bakers seeking flawless, repeatable results. ## Description Soft gel paste is an effective colouring system; it is consistent from batch to batch. Certified Kosher and made in the U.S.A. It has colouring strength superior to any other food colour; it will not separate or weep and does not harden; The base ingredients allow the colour to disperse immediately so you actually use less colour Squeeze bottle with a flip-top lid; It will colour the more delicate non-dairy whipped icings and toppings without breaking them down; by mixing and measuring using drops of colour you can achieve. Precise easy-to-retouch colours every time. Review: AmeriColor Super Red is SUPER RED - Man, this made the most red velvet cake that I have EVER made. It makes the stuff I buy at the grocery store look like water. Loved it. Didn't add any taste to the cake. Will use again and again. Review: muy bueno - muy bueno lastiman que no este ya me encanto. lo volveria a comprar sin duda me dio el rojo que andaba buscando perfecto que es muy pequeño pero es muy bueno ## Features - Soft Gel Paste is an effective coloring system; It's consistent from batch to batch. Certified Kosher and made in the U.S.A - It has coloring strength superior to any other food color; It will not separate or weep and does not harden - The base ingredients allow the color to disperse immediately so you actually use less color Squeeze bottle with a flip-top lid - It will color the more delicate non-dairy whipped icings and toppings without breaking them down - By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002GZVB8W | | Brand | AmeriColor | | Brand Name | AmeriColor | | Color | SUPER RED | | Colour | SUPER RED | | Customer Reviews | 4.7 out of 5 stars 1,768 Reviews | | Diet Type | Kosher | | Diet type | Kosher | | Global Trade Identification Number | 00844825087248 | | Item Form | Gel | | Item Weight | 0.06 Pounds | | Item weight | 0.06 Pounds | | Liquid Volume | 0.75 Fluid Ounces | | Liquid volume | 0.75 Fluid Ounces | | Manufacturer | Americolor | | Model Number | AM 120 | | Number of Items | 1 | | Number of Pieces | 1 | | Part Number | A101-Sd | | Specialty | Dairy Free, Kosher | | UPC | 706385501209 844825087248 781147123868 680218001206 781147003740 | | Unit Count | 21.26 Grams | ## Product Details - **Brand:** AmeriColor - **Colour:** SUPER RED - **Item weight:** 0.06 Pounds - **Liquid volume:** 0.75 Fluid Ounces - **Specialty:** Dairy Free, Kosher ## Images ![AmeriColor Super Red Soft Gel Paste, .75oz - Image 1](https://m.media-amazon.com/images/I/51BetCS6SQL.jpg) ![AmeriColor Super Red Soft Gel Paste, .75oz - Image 2](https://m.media-amazon.com/images/I/71EIjRTAGzL.jpg) ![AmeriColor Super Red Soft Gel Paste, .75oz - Image 3](https://m.media-amazon.com/images/I/51tiZd1KOzL.jpg) ![AmeriColor Super Red Soft Gel Paste, .75oz - Image 4](https://m.media-amazon.com/images/I/71k8dju2+LL.jpg) ![AmeriColor Super Red Soft Gel Paste, .75oz - Image 5](https://m.media-amazon.com/images/I/61QK79QD5pL.jpg) ## Questions & Answers **Q: Is this oil based?** A: no it's water base **Q: Does this give the icing bitter flavor?** A: I have used this product for several years, in many different colors, and no there is no flavor associated with it. It’s much better than anything you can buy at the grocery store. **Q: Is the color oven-stable, like for macaron shells?** A: Yes **Q: can I use to color char siu?** A: Yeah I don’t see why not, it may be more red than pink though. ## Customer Reviews ### ⭐⭐⭐⭐⭐ AmeriColor Super Red is SUPER RED *by L***A on 28 March 2026* Man, this made the most red velvet cake that I have EVER made. It makes the stuff I buy at the grocery store look like water. Loved it. Didn't add any taste to the cake. Will use again and again. ### ⭐⭐⭐⭐⭐ muy bueno *by C***N on 11 January 2018* muy bueno lastiman que no este ya me encanto. lo volveria a comprar sin duda me dio el rojo que andaba buscando perfecto que es muy pequeño pero es muy bueno ### ⭐⭐⭐⭐⭐ Excellent Red Food Coloring *by L***R on 10 November 2025* This is a thick, paste-like food coloring and is very RED. I ordered it to make a red velvet cake for my husband's birthday but realized I should have ordered more. I used up all of the food coloring in the small bottle and had to add some other red food coloring to make up the difference. It didn't seem to make a difference in the vivid red color of the cake, but I suggest ordering more if you are using it for a red velvet cake. ## Frequently Bought Together - AmeriColor Super Red Soft Gel Paste, .75oz - AmeriColor, Super Black, .75 Ounce Bottle, Soft Gel Paste Food Color - AmeriColor, Royal Blue, .75 Ounce Bottle, Soft Gel Paste Food Color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.nz/products/548719521-americolor-super-red-soft-gel-paste-75oz](https://www.desertcart.nz/products/548719521-americolor-super-red-soft-gel-paste-75oz) --- *Product available on Desertcart New Zealand* *Store origin: NZ* *Last updated: 2026-06-12*