---
product_id: 548886975
title: "Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L- Latest Model,Black"
brand: "sony"
price: "$22186"
currency: NZD
in_stock: true
reviews_count: 7
category: "Sony"
url: https://www.desertcart.nz/products/548886975-sony-qd-oled-77-inch-bravia-xr-a95l-series-4k
store_origin: NZ
region: New Zealand
---

# XR Triluminos Max for 200% brightness & vivid colors HDMI 2.1 with 4K/120Hz & VRR gaming 77-inch immersive QD-OLED display Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L- Latest Model,Black

**Brand:** sony
**Price:** $22186
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your living room with Sony’s brightest, boldest 77-inch QD-OLED masterpiece!

## Quick Answers

- **What is this?** Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L- Latest Model,Black by sony
- **How much does it cost?** $22186 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/548886975-sony-qd-oled-77-inch-bravia-xr-a95l-series-4k)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Premium Audio & Design:** Acoustic Surface Audio+ delivers immersive sound directly from the screen, complemented by a sleek, minimalist design with a premium aluminum remote.
- • **Smart Entertainment Hub:** Seamlessly access all your favorite streaming apps via Google TV with voice control and Apple AirPlay support.
- • **Dual-Screen Multitasking:** Multi View lets you watch two sources simultaneously—perfect for professionals balancing work and play.
- • **Next-Level Gaming Performance:** Unlock ultra-smooth gameplay with HDMI 2.1 features including 4K at 120Hz, VRR, ALLM, and exclusive PS5 Auto HDR Tone Mapping.
- • **Cinematic Brilliance in Every Pixel:** Experience pure OLED blacks paired with the widest color spectrum thanks to QD-OLED and XR Triluminos Max technology.

## Overview

The Sony BRAVIA XR A95L 77-inch 4K Ultra HD TV redefines home entertainment with its cutting-edge QD-OLED panel and Cognitive Processor XR, delivering unmatched brightness, color accuracy, and pure blacks. Designed for the discerning millennial professional, it combines premium smart features like Google TV, Dolby Vision HDR, and exclusive PlayStation 5 gaming optimizations. Multi View and Acoustic Surface Audio+ enhance productivity and immersion, making it the ultimate centerpiece for work, play, and cinematic experiences.

## Description

Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR™. With a QD-OLED screen enhanced by XR Triluminos Max, experience picture quality with as much as 200% brightness of its predecessor. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth.

Review: Best TV picture I have ever seen. - This TV replaces an older 60" plasma TV. The new TV is a 65" OLED with boosted brightness. The color is fantastic. It blows my old plasma TV away. I have never seen reds, oranges, yellows, greens and blues so vibrant before. You can also see subtle color differences between objects. Red on red doesn't blur into the larger object. It may be because I went from 1080p to 4k or because this TV can produce more colors. Whatever it is it just looks great. I have not seen any digital artifacts during fast motion. The only thing that I am not in love with is the operating system software. I have managed to get it stuck in an endless loop more than once. (Not sure if it is operator error or the operating system but the OS should not allow the user to do that.) I just changed the viewing source from antenna to an HDMI input source to get out of the loop. This TV is only a couple inches wider than my old 60" TV. This TV has a much narrower border around the screen. I did have to buy a vesa mount table stand because my table is not 5 feet wide. The included stand mounts at the extreme edges on the bottom of the TV. My table is only 30 inches wide and I did not want to buy new furniture. The new stand works great and the new TV fits perfectly in the same space as the old TV. The audio sounds good right from the screen. (This model uses the screen for speakers.) There is a noticeable delay in the video if you use an external audio video receiver for surround sound. Your AVR will need to be newer than my old Sony DE-885 so that you can program in an audio delay to get the lip sync corrected. I have to route all of my video devices into the TV first to let the TV sync the audio to the video. I then use the fiber optic output of the TV to send dolby digital audio to my AVR for surround sound 5.2.0. I will have to get a new AVR in the future. (My AVR doesn't have HDMI inputs so I can't use the eARC HDMI output from the TV yet.) Overall I love this TV. Now I have to buy newer 4k capable add-ons. All I have for now is a 4k joey with a Dish Network Hopper 3. There is not much 4k programming on Dish yet. Santa are you listening?
Review: For a smart company, Sony sure does some weird things with their TVs sometimes - The picture quality of this TV is undisputedly stunning. I can sit slack-jawed in front of it and stare at almost any 4k content for hours and marvel at how gorgeous the picture is. But in other ways, Sony does some things in a very weird way that defy your expectations of how a smart company designs smart TVs. On almost every TV these days, there's a USB-2 port that is most often used to power a rear bias lighting strip that enhances viewing and reduces eyestrain. This TV has one too - but when you turn the TV off, power to that port will spring back to life, on and off, just for a few seconds, for several minutes after the TV is off. Then, hours later it will come on for a minute or so, then just an inexplicably go off. Why?? Why can't the USB port simply be powered off when the TV turns off like every other manufacturer's TV does? TCL TVs can set the timeout for USB power, and when it's off it's truly off and doesn't spring to life in the middle of the night. This appears to be a common problem amongst all Sony TVs. How difficult can this be to get right on a $3k device? (Answer - not at all difficult). Similarly with the LED power indicator on the front - it's on whenever the TV is plugged in, whether it's on or not. The LED is always there, and on. Other TVs have options to deal with this, but not this one. I covered it up as I am already quite aware whether or not there is power to my house. The back panel for the signal connections is located at the very bottom left of the TV, meaning that there is no room for cables to exit the back without being seen under the bottom edge when using the legs. When wall mounted, there is no easy channel to get HDMI/ethernet/etc cables into a wall or down a cable channel without a lot of serious 90 degree bending. Someone in the design department simply wasn't thinking about how to deal with the real world plethora of cables that have to come out of this thing. (The Sony HT-A7000 soundbar also has this problem, with HDMI cables exiting the back at different angles and locations, making a neat installation more difficult than it needs to be.) In addition, the huge size of the detachable panel cover makes it difficult to attach rear bias lighting LED strip to the outside back edge all around that lower corner. The power cable is not detachable, meaning you have to use an extension cord if it's not long enough. This is just weird - why not provide a standard AC jack like every other TV and let us use a power cord that works in our location instead of assuming that the 5 feet you gave us will always be perfect? Who thought this was a good idea? The Bravia camera on top is an ugly wart that serves no real purpose after setup. Mine is back in the box, and the TV looks much nicer without it. Maybe you need it for Zoom but not me. It looks expensive - can I get back the money I spent on it? No? (About Google TV OS, the less said the better. Disdain it, and get yourself an Apple ATV4K+ box. You will be a MUCH happier streamer. It's night-and-day easier to use, and you aren't constantly being pushed into the Google-sphere. I am not at all an Apple fanboi but the design and UI of this streaming device is far more sophisticated and operationally smooth than either a Google or Roku.) Kudos to Sony for a box design that allows for attaching the legs before completely removing the support styrofoam underneath, meaning you don't ever have to lay the panel down flat on its face or have someone hold the weight of it while you attach the legs. This makes it a lot easier to deal with a giant expensive device. Even if I'm going to mount a TV on the wall, as I will with this one, I always start out with it on the legs. This makes it easier to do initial testing, figure out where the VESA mount goes, how the cable routing will work, etc. The remote is made of aluminum, feels solid, and has an accelerometer that turns on the backlighting when you pick it up. This is very suave. The size of the remote is also smaller than previous Sony remotes which were uselessly too big. This is appreciated. There was a lot of apparent effort put into making the back of the TV appear with a consistent pattern across the entire back - little textured one inch squares. The detachable panel covers all line up and when everything is in place its a very consistent look. But it's totally useless - who looks at the back of their TV, ever? I don't care how beautiful or ugly the back panels are. Nobody cares. I'd rather it was an inconsistent mish-mash of ugly plastic thingies, if only the USB-2 port power would behave correctly and the cables were easier to route. Overall, this TV is certainly a major win. I'm very very happy so far, but there are just these little annoyances that would cost Sony nothing to deal with properly that make me wonder about how (or if) they think the consumer will be using it out here in the real world where very little resembles a Sony testing lab.

## Features

- LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- PURE BLACK PAIRED WITH OUR BEST COLOR– Thanks to QD-OLED and XR Triluminos Max, experience our widest palette of shades and hues equally matched by pure OLED black and high brightness.
- PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 10 credits to redeem on latest release movies and 24 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- ENHANCED ENTERTAINMENT – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- TWO DISPLAYS IN ONE– Use Multi View to split your screen and enjoy watching content from two different sources at the same time.
- WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BYPMMLTR |
| Aspect Ratio | 16:9 |
| Batteries | 2 AAA batteries required. |
| Best Sellers Rank | #28,235 in Electronics ( See Top 100 in Electronics ) #125 in LED & LCD TVs |
| Brand Name | Sony |
| Color Name | Black |
| Customer Reviews | 4.4 4.4 out of 5 stars (264) |
| Date First Available | July 31, 2023 |
| Is Discontinued By Manufacturer | No |
| Item Weight | 81.3 Pounds |
| Item model number | XR77A95L |
| Product Dimensions | 15.38 x 67.88 x 40.38 inches |
| Speaker Type | Acoustic Surface Audio+ |
| Special Features | Movies on us with BRAVIA CORE (10 credits/24 months), NEW Eco Dashboard, NEW Game Menu, NEW Multi View, QD-OLED panel with XR Triluminos Max |
| Standing screen display size | 77 |
| Voltage | 240 Volts |
| Wattage | 60 watts |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, AAA batteries, Stand
- **Product Dimensions:** 15.38"D x 67.88"W x 40.38"H
- **Refresh Rate:** 120
- **Resolution:** 4K
- **Screen Size:** 77

## Images

![Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L- Latest Model,Black - Image 1](https://m.media-amazon.com/images/I/81G+fnlLWcL.jpg)

## Questions & Answers

**Q: Does this TV have enhanced audio?**
A: Yes, with Acoustic Surface Audio+ and support for Dolby Atmos, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the included BRAVIA CAM – you can video chat with family and friends using your big screen. Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best TV picture I have ever seen.
*by T***N on December 12, 2023*

This TV replaces an older 60" plasma TV. The new TV is a 65" OLED with boosted brightness. The color is fantastic. It blows my old plasma TV away. I have never seen reds, oranges, yellows, greens and blues so vibrant before. You can also see subtle color differences between objects. Red on red doesn't blur into the larger object. It may be because I went from 1080p to 4k or because this TV can produce more colors. Whatever it is it just looks great. I have not seen any digital artifacts during fast motion. The only thing that I am not in love with is the operating system software. I have managed to get it stuck in an endless loop more than once. (Not sure if it is operator error or the operating system but the OS should not allow the user to do that.) I just changed the viewing source from antenna to an HDMI input source to get out of the loop. This TV is only a couple inches wider than my old 60" TV. This TV has a much narrower border around the screen. I did have to buy a vesa mount table stand because my table is not 5 feet wide. The included stand mounts at the extreme edges on the bottom of the TV. My table is only 30 inches wide and I did not want to buy new furniture. The new stand works great and the new TV fits perfectly in the same space as the old TV. The audio sounds good right from the screen. (This model uses the screen for speakers.) There is a noticeable delay in the video if you use an external audio video receiver for surround sound. Your AVR will need to be newer than my old Sony DE-885 so that you can program in an audio delay to get the lip sync corrected. I have to route all of my video devices into the TV first to let the TV sync the audio to the video. I then use the fiber optic output of the TV to send dolby digital audio to my AVR for surround sound 5.2.0. I will have to get a new AVR in the future. (My AVR doesn't have HDMI inputs so I can't use the eARC HDMI output from the TV yet.) Overall I love this TV. Now I have to buy newer 4k capable add-ons. All I have for now is a 4k joey with a Dish Network Hopper 3. There is not much 4k programming on Dish yet. Santa are you listening?

### ⭐⭐⭐⭐⭐ For a smart company, Sony sure does some weird things with their TVs sometimes
*by T***R on December 16, 2023*

The picture quality of this TV is undisputedly stunning. I can sit slack-jawed in front of it and stare at almost any 4k content for hours and marvel at how gorgeous the picture is. But in other ways, Sony does some things in a very weird way that defy your expectations of how a smart company designs smart TVs. On almost every TV these days, there's a USB-2 port that is most often used to power a rear bias lighting strip that enhances viewing and reduces eyestrain. This TV has one too - but when you turn the TV off, power to that port will spring back to life, on and off, just for a few seconds, for several minutes after the TV is off. Then, hours later it will come on for a minute or so, then just an inexplicably go off. Why?? Why can't the USB port simply be powered off when the TV turns off like every other manufacturer's TV does? TCL TVs can set the timeout for USB power, and when it's off it's truly off and doesn't spring to life in the middle of the night. This appears to be a common problem amongst all Sony TVs. How difficult can this be to get right on a $3k device? (Answer - not at all difficult). Similarly with the LED power indicator on the front - it's on whenever the TV is plugged in, whether it's on or not. The LED is always there, and on. Other TVs have options to deal with this, but not this one. I covered it up as I am already quite aware whether or not there is power to my house. The back panel for the signal connections is located at the very bottom left of the TV, meaning that there is no room for cables to exit the back without being seen under the bottom edge when using the legs. When wall mounted, there is no easy channel to get HDMI/ethernet/etc cables into a wall or down a cable channel without a lot of serious 90 degree bending. Someone in the design department simply wasn't thinking about how to deal with the real world plethora of cables that have to come out of this thing. (The Sony HT-A7000 soundbar also has this problem, with HDMI cables exiting the back at different angles and locations, making a neat installation more difficult than it needs to be.) In addition, the huge size of the detachable panel cover makes it difficult to attach rear bias lighting LED strip to the outside back edge all around that lower corner. The power cable is not detachable, meaning you have to use an extension cord if it's not long enough. This is just weird - why not provide a standard AC jack like every other TV and let us use a power cord that works in our location instead of assuming that the 5 feet you gave us will always be perfect? Who thought this was a good idea? The Bravia camera on top is an ugly wart that serves no real purpose after setup. Mine is back in the box, and the TV looks much nicer without it. Maybe you need it for Zoom but not me. It looks expensive - can I get back the money I spent on it? No? (About Google TV OS, the less said the better. Disdain it, and get yourself an Apple ATV4K+ box. You will be a MUCH happier streamer. It's night-and-day easier to use, and you aren't constantly being pushed into the Google-sphere. I am not at all an Apple fanboi but the design and UI of this streaming device is far more sophisticated and operationally smooth than either a Google or Roku.) Kudos to Sony for a box design that allows for attaching the legs before completely removing the support styrofoam underneath, meaning you don't ever have to lay the panel down flat on its face or have someone hold the weight of it while you attach the legs. This makes it a lot easier to deal with a giant expensive device. Even if I'm going to mount a TV on the wall, as I will with this one, I always start out with it on the legs. This makes it easier to do initial testing, figure out where the VESA mount goes, how the cable routing will work, etc. The remote is made of aluminum, feels solid, and has an accelerometer that turns on the backlighting when you pick it up. This is very suave. The size of the remote is also smaller than previous Sony remotes which were uselessly too big. This is appreciated. There was a lot of apparent effort put into making the back of the TV appear with a consistent pattern across the entire back - little textured one inch squares. The detachable panel covers all line up and when everything is in place its a very consistent look. But it's totally useless - who looks at the back of their TV, ever? I don't care how beautiful or ugly the back panels are. Nobody cares. I'd rather it was an inconsistent mish-mash of ugly plastic thingies, if only the USB-2 port power would behave correctly and the cables were easier to route. Overall, this TV is certainly a major win. I'm very very happy so far, but there are just these little annoyances that would cost Sony nothing to deal with properly that make me wonder about how (or if) they think the consumer will be using it out here in the real world where very little resembles a Sony testing lab.

### ⭐⭐⭐⭐⭐ Review
*by L***N on January 16, 2026*

This is truly a great TV! I smile every time I turn it on, LOL. Glad I bought this one.

## Frequently Bought Together

- Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L- Latest Model,Black
- Sony BRAVIA Theater Quad 16-Speaker Home Theater Audio System with 4 Wireless Speakers, 360 Spatial Sound Mapping, Dolby Atmos/DTS:X Support, Room Calibration (HT-A9M2)
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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-11*