Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

The color came out perfectly and exactly the purple color I wanted. :)

UPDATE: I have only washed my hair twice since I used this product letting it sit on my hair for 30 minutes just like I was instructed and here are the latest pictures. I read the directions and did exactly step-by-step. What they told me to do. I have extremely purple roots in places and the rest of my hair was stripped of all of its color. It also dried my hair out so much I had to layer it and now I have a mullet. The last photo was what the color looked like before I used this hair color. I didn’t know it would strip out all of that violet color that I had. I just wanted to cover my roots as you can see in the three prior photos, my hair is brownish silver now with purple roots. I am extremely unhappy.

100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

Giving a solid 3-3.5. I never leave reviews, but some of the reviews on here seem a bit ignorant, so I wanted to make sure that people knew what they were getting into and to read the instructions and other reviews... 1) I used metallic rose gold, and the woman on the package pictured here has different colored hair vs the woman on the package I received. Not a big deal, but I may not have purchased. 2) I said scr*w it and went for it anyway. It's a bit darker, but the color is actually nice and it will fade some. This is not a pastel color initially, or at least it isn't on me, and the ends of my hair are straight up bleached. 3) YOU HAVE TO CUT THE TIP OFF THE BOTTLE TO GET THE COLOR OUT. My package noted this, but some people I guess didn't read the instructions?? 4) It says you don't need to condition, but I indeed conditioned afterward as my hair did not feel soft at all. Felt fine after conditioning and didn't change the color. 5) It didn't cover my grey hairs, which was the most disappointing part for me as that is why I bought it. I had been using the Moroccanoil hair color depositing mask (which works great in my opinion for temporary color), but it didn't cover greys, and it legit says it will in the description. I left it on for the full amount of time, but I still have some greys poking out at my roots, which is making me crazy because I tried to really scrub it in there. It looks like they picked up a tinge of color but nothing compared to the rest of my hair. 6) THIS IS NOT MEANT TO BE PERMANENT! It is only supposed to last a few weeks. Buy permanent dye if you want it to last longer or buy the Moroccanoil mask if you want to keep refreshing. All in all, I think it went well - just wish those pesky grey were covered better, and I'd bump to 4 stars. If you don't like it, it's only temporary.

UPDATE -- The plum color started to fade after about three weeks. But since I have VERY short hair, I can recolor it after four weeks, according to Rufus. I dye my hair purple, and the plum shade of this product is much easier to work with than those BS 3-in-1 products that have to be applied with paint brushes and instantly stain anything they touch. BUT YOU HAVE TO TAKE THE LID OFF THE BOTTLE TO PUT THIS ON YOUR HAIR BECAUSE IT IS SO THICK. That is not what the instructions say to do. Also, the instructions are difficult to work with because of how they organize using several language. You have to search among paragraphs to find instructions in the language you speak and read.

I purchased the Metallic Silver, and was very pleased. I've tried so many other brands of toners in this silvery-white blonde category, and this is the best one I've used. It gave beautiful, even coverage with no yellow spots or purple over-deposit. I've observed so many reviews and photos complaining that it doesn't work, but this is demi-permanent toner made to tone bleached hair. It will not lift. Demi-permanent toner uses low-volume peroxide to enable it's color molecules to penetrate the surface layer of the hair cuticle. Your hair must be bleached all the way out to level 10, pale yellow, before applying, if the pale silver shade shown on the box is your goal. On other shades of hair, you may get some mild drabbing action, but that's about it. But back to my results: It's been 3 weeks since i used it, and the color still looks great. With other toners I've used, they start to fade and some yellow tones start to show through after just a few days, and I'm constantly battling with purple shampoo, conditioners, masks, glosses, etc. I do use my purple shampoo, but I'm really impressed with how well the color is holding up. I bought 2 and ended up using both, as I wasn't confident that one package was giving me thorough enough saturation. My hair is medium density, just brushing the shoulders.

It took to my hair perfectly. I never tried this brand and seriously, it's great. I did purple and black in it. Here's a before and after picture so you can see my natural hair color as well.