






✨ Turn heads, not heads-up — flawless hair in a flash! ✨
SOVONCARE Hairline Powder is a natural, easy-to-use root touch-up solution designed for men and women to instantly conceal thinning hair, bald spots, and gray roots. Featuring a proprietary 14-hour long-lasting, sweatproof formula, it blends seamlessly with your natural hair color and comes in a compact mirrored kit for quick, mess-free application anywhere. Free from harsh chemicals, it’s the perfect confidence booster for busy professionals seeking a polished, natural look on the go.












| ASIN | B0CH8GCHHB |
| Best Sellers Rank | #2,985 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #13 in Hair Mascaras & Root Touch Ups |
| Brand Name | SOVONCARE |
| Color | 4-Red Brown |
| Container Type | Box |
| Customer Reviews | 4.2 out of 5 stars 5,070 Reviews |
| Full Cure Time | 48 Hours |
| Hair Color Permanence | Temporary |
| Hair Type | Thinning |
| Item Form | Powder |
| Manufacturer | SOVONCARE |
| Material Features | Natural |
| Material Type Free | Preservatives, Sulfates Free |
| Number of Items | 1 |
| Product Benefits | Hairfall & Thinning |
J**C
Great product
Great coverage for my gray roots. The price is extremely reasonable and it's easy to apply and stays on well. Helps me to go longer between color appointments. Doesn't cake up on scalp like the lose powder root covers.
T**2
My go to for a quick fix. Works great!
This is my go to when I haven’t dyed my hair in a while and need to hide my gray. It’s so easy to use, just dab the brush into the powder and put on your gray hair. It hides it really well and I feel confident going out in public after I use it. I like how convenient it is and it really works.
C**K
Good for A Touchup
This works well as a bandaid in between colorings. The little brush is nice for getting the hairline and the puff covers larger areas well. The container is small and handy and includes a built in mirror. I mostly use a spray to cover my gray roots and then use this around my hairline. This does transfer to my baseball caps, unfortunately. But it does wash off easily with my makeup remover towelettes. Overall, it is a tool that I keep in my toolbox and I reorder it as needed. Usually every 3-6 months or so because it isn’t the primary way that I cover my gray hairs.
C**.
Really Great Product!
For some reason, I rarely write reviews, but this was such a great buy I feel the need to hype it. The color is perfect for filling in thin areas, and around edge of hairline when roots begin to show. Patting the powder on is clearly less rough on hair follicles than the cover stick thing I was using before. The little container is easy to open -- pad stores perfectly in the bottom -- and even has a small mirror in case I ever find myself staying at a room without ability to see the back of my head. 100% happy that I discovered this product and will definitely be buying again when it runs out, although it seems like a generous amount, so will probably last a while! Fully satisfied customer, here!
A**R
Works great but ends up under my fingernails
Works! Gets my hands dirty throughout the day though. It covers my greys around my face. That part is an A+. I am a medium to dark brunette, and the medium brown worked great. However, I dread using it because I know that my coworkers will see my dirty fingernails the next day because if I touch my hair to scratch my head or push it back or just anything, it gets in my hands and ends up under my nails no matter how much I wash my hands.
J**A
Just as good as the higher priced competitors like Boldify
I've used the Boldify before and this seems to be pretty much the same quality of powder. It's also just like 1/3rd the price, and comes with an extra little application brush (which I haven't used, but it's a nice addition). The plastic container seems a little dinkier, but that's just trying to find something to critique, and that's really a non-issue. This brand is also a closer color match for me, but that's going to be highly individualized. I just happened to luck out with that. I've tried Boldify light Blond and Brown, and their medium brown, and they all have a slight reddish/orangish hue to them that my hair color doesn't contain, so even the closest match was a little off in certain lighting. Boldify does have amazing customer service though. They will send you a new color for free if what you bought didn't quite work, and they were super fast to respond and ship that out when I reached out to them. I didn't see any indication of this company offering anything similar in the description.
C**R
Good coverage.
Works great. Color matches, coverage lasts. I like the compact and the buffer covers well. Yes, it’s small but a little goes a long way.
K**K
Works great, blends in well.
This is a really good root touch up powder. I wasn’t sure exactly how this would work out but it turned out to be great. I have light ash blonde hair and the color I choose is ideal. It is not too light and blends in well. The brush included makes it super easy to use. I’m glad I decided to try this product. Will be ordering it again.
Trustpilot
5 days ago
1 week ago