Power Grip Primer + 4% Niacinamide Mini, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free

This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!

I have finally found my holy grail product - the e.l.f. Power Grip Primer! This gem has become an absolute essential in my beauty routine, and I can confidently say I can't go without it. It's like magic in a bottle, making my skin feel fantastic and look incredibly smooth. Instant Skin Love: From the moment I apply this primer, my skin instantly falls in love with its texture. It goes on smoothly and effortlessly, creating the perfect canvas for my makeup. Lasting Power: What sets the e.l.f. Power Grip Primer apart from others is its impressive staying power. My makeup stays fresh and flawless throughout the day, without any signs of fading or creasing. I no longer worry about touch-ups or midday makeup meltdowns - this primer truly delivers what it promises. Skin Nourishment: Beyond its exceptional makeup-holding abilities, the primer seems to work wonders in nourishing my skin. It feels lightweight and breathable, never clogging my pores or causing breakouts. Instead, it leaves my skin feeling hydrated and refreshed, which is especially beneficial during dry weather. Budget-Friendly: The cherry on top is the affordable price of this primer. Considering its remarkable performance, it's a total steal. I'm thrilled that I don't have to break the bank to enjoy a top-notch primer. Conclusion: The e.l.f. Power Grip Primer is a true game-changer for me. Its skin-loving formula, impeccable staying power, and budget-friendly price make it a winner in every way. I wholeheartedly recommend it to everyone looking for a primer that not only enhances makeup but also nourishes and cares for the skin. Without a doubt, it's a perfect 10/10 in my book!

Omg!!! This for the price is excellent. It does hold yr make up for 8 hrs. It’s a bit sticky when you apply it but it dries is less sticky. Love this product. Excellent quality n small amount goes a long way

So effective and inexpensive. The only problem is that each individual use takes up a lot of the product.

The primer is really good for helping your makeup stick better and last longer It has a slightly sticky gel texture, but it doesn’t feel heavy and leaves the skin hydrated and smoother It works great with liquid and cream foundations and is perfect for everyday use.

I like this product - e.l.f. Power Grip Primer + 4% Niacinamide. The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines. This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits. Overall, I recommend this product!

This primer is amazing! It really lives up to its name — it grips makeup and keeps it in place all day. The texture is smooth and easy to apply, and it makes my foundation look flawless without feeling heavy. I also love that it’s affordable compared to other high-end primers but performs just as well. My makeup lasts longer and looks fresh even after hours of wear. Definitely a must-have in my routine!

This primer is decent for combination skin, but it takes some technique to use well. It has a very tacky texture and dries extremely fast, so you have to apply a small amount at a time and work quickly. If you use too much or try to spread it too slowly, it can become patchy. When applied correctly, it does help makeup adhere better and gives a smoother base, but it is not effortless or forgiving. On busy mornings or rushed days, it can feel a bit high-maintenance. Overall, it is an okay primer with good grip, but not a standout for ease of use or flexibility.