---
product_id: 597639517
title: "Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1"
brand: "clairol"
price: "$34"
currency: NZD
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.nz/products/597639517-clairol-bold-and-bright-permanent-hair-dye-20-black-licorice
store_origin: NZ
region: New Zealand
---

# Color Boost Glaze intensifies anytime TrueColorSeal locks vibrancy HydraShine moisturizes & smooths Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1

**Brand:** clairol
**Price:** $34
**Availability:** ✅ In Stock

## Summary

> 🖤 Own the night with bold, unstoppable black licorice vibes!

## Quick Answers

- **What is this?** Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1 by clairol
- **How much does it cost?** $34 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/597639517-clairol-bold-and-bright-permanent-hair-dye-20-black-licorice)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Impact:** Enjoy vibrant, bold color that stays fresh for 2+ months, making every day a statement day.
- • **Unstoppable Vibrancy:** TrueColorSeal tech locks in rich, fade-resistant color for weeks of head-turning black licorice tones.
- • **Instant Color Amplifier:** Color Boost Glaze lets you refresh and intensify your shade on your schedule—no salon needed.
- • **HydraShine Moisture Boost:** Deeply conditions and smooths hair, leaving a salon-quality shine that feels as good as it looks.
- • **All-in-One Professional Kit:** Includes permanent color cream, activator, conditioner, gloves, and easy instructions for flawless DIY results.

## Overview

Clairol Bold & Bright Permanent Hair Dye in Black Licorice delivers intense, fade-resistant color powered by TrueColorSeal Technology. Enriched with HydraShine Conditioner for moisture and shine, plus a Color Boost Glaze for easy color refreshes, this all-in-one kit ensures professional-quality, vibrant black hair that lasts over two months.

## Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Review: Love the blue highlight - I love the wild blackberry color. It does bleed for at least a week after coloring. I sweat a lot and I will get blue streaks down my skin and I have stained a few pillowcases and washrags. I don't care. I don't use the brightener packet it comes with because I don't think it does anything, the color stays bright without it.
Review: Vibrant color! - This is a fantastic rich color. Very easy to apply and maintain. The vibrant color lasted me 2 months or more.

## Features

- UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
- MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
- INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
- Shade: Black Licorice, with pure black, mouth-watering tones
- One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0CP2RVFB8 |
| Best Sellers Rank | #3,981 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #62 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,693) |
| Manufacturer  | Wella |
| Product Dimensions  | 2.37 x 3.56 x 6.31 inches; 7.68 ounces |

## Product Details

- **Brand:** Clairol
- **Color:** 20 Black Licorice
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish

## Images

![Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/41bzy5X1HdL.jpg)
![Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1 - Image 2](https://m.media-amazon.com/images/I/513NdrajPHL.jpg)
![Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1 - Image 3](https://m.media-amazon.com/images/I/51R09n2P48L.jpg)
![Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1 - Image 4](https://m.media-amazon.com/images/I/51XuYa+8s3L.jpg)
![Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1 - Image 5](https://m.media-amazon.com/images/I/51ilN9LMGFL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Are Clairol Nice ’n Easy Pure Brunettes products permanent?**
A: Yes! Clairol Bold & Bright is a permanent hair dye that provides vibrant and long lasting-color for up to 8 weeks.

**Q: What is the sachet in the box for?**
A: It’s our unique Color Boost Glaze designed to give a boost of color a few days/weeks after you color. Use it whenever you need to amplify your bold color.

**Q: Should I apply Clairol Bold & Bright products to dry or damp hair?**
A: You should apply Clairol hair color directly to dry hair, starting at the roots and working your way through the lengths.

**Q: Does the length of my hair make any difference to the amount of color I’ll need?**
A: If you have particularly long or thick hair, you may need another Clairol Bold & Bright hair dye for a full color application.

**Q: Does Clairol Bold & Bright provide gray coverage?**
A: It does! Thanks to Clairol's Bold & Bright Intense Permanent formula with TrueColorSeal Technology, color is locked in maximizing vibrancy and providing even gray coverage.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love the blue highlight
*by T***A on December 29, 2025*

I love the wild blackberry color. It does bleed for at least a week after coloring. I sweat a lot and I will get blue streaks down my skin and I have stained a few pillowcases and washrags. I don't care. I don't use the brightener packet it comes with because I don't think it does anything, the color stays bright without it.

### ⭐⭐⭐⭐⭐ Vibrant color!
*by S***Y on January 17, 2026*

This is a fantastic rich color. Very easy to apply and maintain. The vibrant color lasted me 2 months or more.

### ⭐⭐⭐⭐⭐ Great color and coverage!
*by D***A on November 28, 2025*

I ordered the Brown Sugar and it came out great! Nice and even color. Hair is shiny, and it covered my grays! Some box dyes give hot roots but this one didn't. Finally found a color I love! I will definitely be reordering!

## Frequently Bought Together

- Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1
- L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 10 Jet Black (Blackest Black), 1 Hair Dye Kit
- Clairol Natural Instincts Bold Permanent Hair Dye, F66 Dragon Fuchsia Hair Color, Pack of 1

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**Shop now:** [https://www.desertcart.nz/products/597639517-clairol-bold-and-bright-permanent-hair-dye-20-black-licorice](https://www.desertcart.nz/products/597639517-clairol-bold-and-bright-permanent-hair-dye-20-black-licorice)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-16*