--- product_id: 601453240 title: "Bluette Bluing Laundry Whitener, 32 Fl Oz" brand: "bluette" price: "NZ$98" currency: NZD in_stock: true reviews_count: 5 category: "Bluette" url: https://www.desertcart.nz/products/601453240-bluette-bluing-laundry-whitener-32-fl-oz store_origin: NZ region: New Zealand --- # Optical blue tint for whiter whites 32 fl oz liquid formula Add at wash start, not rinse Bluette Bluing Laundry Whitener, 32 Fl Oz **Brand:** bluette **Price:** NZ$98 **Availability:** ✅ In Stock ## Summary > ✨ Elevate your whites to next-level brilliance 💧 ## Quick Answers - **What is this?** Bluette Bluing Laundry Whitener, 32 Fl Oz by bluette - **How much does it cost?** NZ$98 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/601453240-bluette-bluing-laundry-whitener-32-fl-oz) ## Best For - bluette enthusiasts ## Why This Product - Trusted bluette brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Trusted Legacy:** A time-tested formula relied on by generations for that unmistakable crisp clean. - • **Gentle on Delicates:** Safe for synthetics, sheets, and sensitive fabrics—no fiber damage like harsh bleaches. - • **Subtle Yet Powerful:** Dye-free and unscented, it enhances without overpowering your laundry routine. - • **Effortless Integration:** Simply add at the beginning of your wash cycle for consistent, dazzling results. - • **Brilliant Whites, Every Time:** Harnesses optical irradiation to make whites pop brighter than bleach alone. ## Overview Bluette Bluing Laundry Whitener is a 32 fl oz liquid that uses a subtle blue tint to create an optical illusion, making white and light-colored fabrics appear brighter and cleaner. Safe for delicate fabrics and synthetics, it is added at the start of the wash cycle for maximum effect. Trusted for generations, Bluette offers a gentle, dye-free, and unscented solution to keep your whites dazzling without harsh chemicals. ## Description Bluette functions as a laundry whitener because a trace of blue in the wash will enhance white and light-colored articles, making them appear whiter and brighter. It works because of an optical illusion called irradiation. Try Bluette for whiter whites. It is safe and gentle even on delicate fabrics. Laundry bluing is added to the detergent at the start of the wash cycle - unlike other laundry products that are added during the final rinse cycle. Laundry Bluing for Whiter Whites: Try Bluette Laundry Bluing for whiter whites and brighter colors! How? The trace of blue included in the wash will enhance white and light-colored articles of clothing, making them appear whiter and brighter. Safe & Gentle Whitener: Wash your clothes delicately? Don’t worry. Bluette Laundry Bluing is a very gentle whitener which is perfectly safe for treating delicate fabrics, synthetics, sheets, and more in the washing machine. Won’t harm fibers like bleach can. Convenient to Use: Bluette Laundry Bluing is easy and convenient to use. Just add the indicated amount at the beginning of the wash cycle. Trusted for Generations: Bluette Laundry Bluing has been relied on as a high quality laundry bluing & detergent for generations. Review: Bright, clean results for white clothes! - Been a family staple for years. Pre treat my white clothes with it along with bleach. You need sunglasses to look at my white clothes after I wash them having pre treated with Bluette. Great product, delivers every time. Easy to use, be careful it stains, and clothes smell uniquely clean. Review: This stuff works great - I used to buy blue when I was younger to keep my whites white. Don’t ask me what made me stop buying this, but I’m back to it and I’m so grateful my whites have never been whiter ## Features - Brand: Bluette ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07BNT2XG5 | | Best Sellers Rank | #166,153 in Health ( See Top 100 in Health ) #879 in Laundry Stain Removers | | Brand | Bluette | | Brand Name | Bluette | | Customer Reviews | 4.4 out of 5 stars 101 Reviews | | Formulation Type | Regular | | Item Dimensions | 22.9 x 10.2 x 10.2 centimeters | | Item Form | Liquid | | Item form | Liquid | | Liquid Volume | 32 Fluid Ounces | | Manufacturer | Bluette | | Material Features | Clean | | Material Type Free | Dye Free | | Material features | Clean | | Material type free | Dye Free | | Model Number | B07BNT2XG5 | | Number of Items | 1 | | Part Number | B07BNT2XG5 | | Product Benefits | Brightens whites and colors while being safe for most fabrics | | Scent | Unscented | | Skin Type | All | | Specific Uses For Product | Hand Wash, Machine Wash | ## Product Details - **Brand:** Bluette - **Item form:** Liquid - **Material features:** Clean - **Material type free:** Dye Free - **Scent:** Unscented ## Images ![Bluette Bluing Laundry Whitener, 32 Fl Oz - Image 1](https://m.media-amazon.com/images/I/51c1r5OWWGL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Bright, clean results for white clothes! *by L***T on 2 July 2026* Been a family staple for years. Pre treat my white clothes with it along with bleach. You need sunglasses to look at my white clothes after I wash them having pre treated with Bluette. Great product, delivers every time. Easy to use, be careful it stains, and clothes smell uniquely clean. ### ⭐⭐⭐⭐⭐ This stuff works great *by A***R on 25 July 2026* I used to buy blue when I was younger to keep my whites white. Don’t ask me what made me stop buying this, but I’m back to it and I’m so grateful my whites have never been whiter ### ⭐⭐⭐⭐⭐ works well *by H***S on 30 June 2026* Excellent product --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.nz/products/601453240-bluette-bluing-laundry-whitener-32-fl-oz](https://www.desertcart.nz/products/601453240-bluette-bluing-laundry-whitener-32-fl-oz) --- *Product available on Desertcart New Zealand* *Store origin: NZ* *Last updated: 2026-08-26*