---
product_id: 62565322
title: "PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments"
brand: "provoke"
price: "$22"
currency: NZD
in_stock: true
reviews_count: 13
category: "Provoke"
url: https://www.desertcart.nz/products/62565322-provoke-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises
store_origin: NZ
region: New Zealand
---

# Instant brightening effect Cruelty-free formula Violet & blue pigments PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments

**Brand:** provoke
**Price:** $22
**Availability:** ✅ In Stock

## Summary

> 💜 Shine bright, never brassy – your blonde’s best kept secret!

## Quick Answers

- **What is this?** PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments by provoke
- **How much does it cost?** $22 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/62565322-provoke-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty:** Not tested on animals, cruelty-free confidence
- • **One-Wash Wonder:** Visible shine and brightness after just a single use
- • **Versatile Hair Match:** Perfect for natural, coloured, highlighted, platinum, white & grey hair
- • **Brassy Tone Neutralizer:** Eradicates yellow & orange hues for flawless blonde brilliance
- • **Violet + Blue Pigment Power:** Dual pigment formula targets dullness and color fading

## Overview

PROVOKE Touch Of Silver Brightening Purple Shampoo is a 200ml toning shampoo formulated with violet and blue pigments to neutralize yellow and orange brassy tones in blonde, platinum, white, and grey hair. Delivering vibrant, dazzling shine after just one wash, it’s the #1 purple shampoo brand in the UK and cruelty-free, designed to maintain and brighten hair color while preventing dullness and fading.

## Description

Product Description PRO:VOKE Touch Of Silver Brightening Shampoo is the original purple shampoo and from the #1 purple brand in the UK. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash. Specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results. Ingredients Aqua (Water/Eau), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Sodium Benzoate, Laureth-4, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, Hydrogenated Palm Glycerides Citrate, Tocopherol, Acid Violet 43, HC Blue No. 2. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Directions for Use: Apply to wet hair and massage into a gentle lather before rinsing thoroughly. For optimum results, follow with Colour Care Conditioner. Best used in between washes with the Brightening Shampoo and Intensive Conditioner. Safety Warning External use only See more

Review: A must for blonde hair. My go to. Gets rid of brassy tones. - A must for blonde hair. My go to. Gets rid of brassy tones.
Review: good product - very good shampoo to neutralise yellow and orange shades, but use glowes for application / your hands may turn purple

## Features

- CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH.
- WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair.
- HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash.
- MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results.
- From the #1 purple brand in the UK.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00CM6YYCU |
| ASIN  | B00CM6YYCU |
| Best Sellers Rank | 523 in Beauty ( See Top 100 in Beauty ) 28 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Colour | Purple |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (11,559) |
| Customer reviews | 4.4 4.4 out of 5 stars (11,559) |
| Date First Available | 1 Oct. 2013 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 36 x 58 x 175 millimetres |
| Item model number | 112485014 |
| Item model number  | 112485014 |
| Item weight | 0.2 Grams |
| Manufacturer | Pro:Voke |
| Manufacturer  | Pro:Voke |
| Package Weight | 0.26 Kilograms |
| Package dimensions | 18.8 x 6.3 x 3.7 centimetres |
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 0.2 g |
| Product Dimensions  | 3.6 x 5.8 x 17.5 cm; 0.2 g |
| Scent | aldehydic |
| Special features | Not Tested On Animals |
| Volume | 200 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** PROVOKE
- **Hair type:** Color Treated
- **Item form:** Liquid
- **Scent:** aldehydic

## Images

![PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments - Image 1](https://m.media-amazon.com/images/I/71w4zbkHrvL.jpg)

## Questions & Answers

**Q: It says for grey, silver or platinum hair but does it also work on more goldeny blonde hair? Would just like to stop mine going yellowy. Thanks in adv**
A: Yeah it does my hair is blond and some golden streaks I left it in for 20mins with some conditioner on and my hair was like brand new I love it :)

**Q: my hair is light brown with alot of grey would this shampoo be suitable**
A: This shampoo removes the bronze tarnish in white/silver hair.  If your hair is light brown it may not bronze as white hair does and you might find it does not work.  My hair is completely white and the shampoo is very effective.

**Q: Has anyone used this on brown hair?  What effect did it have? Thanks.**
A: I use it for my previously-dyed-brown hair - the brown dye left behind lots of red tones when it caught the sun, and this is by far the best I’ve tried - it really takes the red out leaving my brown hair more golden-ashy toned. Got to leave it in a little before rinsing.  I’ve previously tried Aussie purple shampoo and Fanola no orange, and touch of silver is so much more impacting. (The blue Fanola brand did nothing).

**Q: Not really a question but you can buy this in Poundland**
A: £2.49 in poundstretcher.

## Customer Reviews

### ⭐⭐⭐⭐⭐ A must for blonde hair. My go to. Gets rid of brassy tones.
*by E***R on 18 January 2026*

A must for blonde hair. My go to. Gets rid of brassy tones.

### ⭐⭐⭐⭐⭐ good product
*by W***I on 26 October 2025*

very good shampoo to neutralise yellow and orange shades, but use glowes for application / your hands may turn purple

### ⭐⭐⭐⭐ Good product
*by C***E on 11 January 2026*

Really good purple shampoo, take away brassiness. Will say it does make my hair feel a bit coarse so I always follow it up with a hair mask when I use it.

## Frequently Bought Together

- PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments
- PROVOKE Touch of Silver Intensive Conditioner - for Blonde, Platinum, White or Grey Hair - 200 ml
- PROVOKE Touch Of Silver Colour Care Conditioner, Purple, 400ml

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**Shop now:** [https://www.desertcart.nz/products/62565322-provoke-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises](https://www.desertcart.nz/products/62565322-provoke-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-24*