---
product_id: 630562864
title: "Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR98X90L BRAVIA Theater Bar 9 Sound Bar"
brand: "sony"
price: "$2563"
currency: NZD
in_stock: false
reviews_count: 6
url: https://www.desertcart.nz/products/630562864-sony-98-inch-4k-ultra-hd-tv-x90l-series-bravia
store_origin: NZ
region: New Zealand
---

# Billions of colors 98" display 360° sound Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR98X90L BRAVIA Theater Bar 9 Sound Bar

**Brand:** sony
**Price:** $2563
**Availability:** ❌ Out of Stock

## Summary

> 🎮 Elevate Your Entertainment Game!

## Quick Answers

- **What is this?** Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR98X90L BRAVIA Theater Bar 9 Sound Bar by sony
- **How much does it cost?** $2563 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/630562864-sony-98-inch-4k-ultra-hd-tv-x90l-series-bravia)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Level Gaming Ready:** Unlock exclusive features for PlayStation® 5 for an unparalleled gaming experience.
- • **Unmatched Color Accuracy:** Enjoy billions of colors with Full Array LED and XR Triluminos Pro technology.
- • **Tailored Audio Experience:** Room optimization ensures sound is perfectly calibrated to your space.
- • **Surround Sound Revolutionized:** Feel the action with 360 Spatial Sound Mapping for a true cinema experience.
- • **Experience Cinematic Brilliance:** Immerse yourself in lifelike visuals with the Cognitive Processor XR.

## Overview

The Sony 98 Inch 4K Ultra HD TV X90L Series is a state-of-the-art smart TV featuring a stunning 98-inch display, advanced Cognitive Processor XR for lifelike picture quality, and immersive 360 Spatial Sound Mapping. With support for Dolby Atmos and optimized audio tailored to your room, this TV is designed to deliver an unparalleled viewing and gaming experience.

## Description



## Features

- HANDPICKED BY AMAZON: They did the research so you don’t have to.
- LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
- UNLEASH THE FULL POTENTIAL OF SURROUND SOUND: Hear cinema-style surround sound all around you with 360 Spatial Sound Mapping.
- ROOM OPTIMIZED SOUND: Sound is auto calibrated to your room’s characteristics with Sound Field Optimization.
- SOUND STRAIGHT FROM CINEMA: Supports industry-standard formats including Dolby Atmos, DTS:X, and IMAX Enhanced.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand Name | Sony |
| Item model number | XR98X90L |
| Color Name | Black |
| Special Features | Flat |
| Standing screen display size | 98 Inches |
| Aspect Ratio | 1.77:1 |

## Product Details

- **Screen Size:** 98 Inches
- **Brand:** Sony
- **Display Technology:** LED
- **Resolution:** 4K
- **Refresh Rate:** 60
- **Special Feature:** Flat
- **Included Components:** Stand, TV
- **Connectivity Technology:** Wi-Fi
- **Aspect Ratio:** 1.77:1
- **Supported Internet Services:** Amazon Instant Video, browser, netflix, youtube

## Images

![Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR98X90L BRAVIA Theater Bar 9 Sound Bar - Image 1](https://m.media-amazon.com/images/I/81MyYtQIoSL.jpg)
![Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR98X90L BRAVIA Theater Bar 9 Sound Bar - Image 2](https://m.media-amazon.com/images/I/8146ylc4LLL.jpg)
![Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR98X90L BRAVIA Theater Bar 9 Sound Bar - Image 3](https://m.media-amazon.com/images/I/81RRb995I5L.jpg)
![Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR98X90L BRAVIA Theater Bar 9 Sound Bar - Image 4](https://m.media-amazon.com/images/I/714LHUznvjL.jpg)
![Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR98X90L BRAVIA Theater Bar 9 Sound Bar - Image 5](https://m.media-amazon.com/images/I/71I8PuXGSCL.jpg)

## Questions & Answers

**Q: Does this TV have enhanced audio?**
A: Yes, with Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice.  Even get answers, control smart home devices, and more.  Press the Google Assistant button on your remote to get started.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – you can video chat with family and friends using your big screen.  Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent TV needs two people to install/lift.
*by J***T on August 28, 2025*

In my opinion this is an excellent TV. Picture is excellent and sound is excellent. I have it wall mounted in my bedroom. I am 70 yrs. old and it was quite heavy to mount to a wall bracket by myself, I would suggest that you find a second person to help. The setup was very easy and the remote works nicely. It should be noted that the remote does not light up as the one I received with my 65" TV same Sony model. Brightness seems to be fine.

### ⭐⭐⭐⭐⭐ Wonderful mid price TV
*by A***R on July 25, 2025*

I think, for the price, this is a fantastic TV. The picture is crips, the colors vibrant, and the TV of great quality. Its not the newest and brightest, but if you can get it under $900 I would highly recommend. It does surprisingly well in a well lit space and there are really no down sides so far. I have not tried gaming on it yet but Netflix or TV is awesome.Just remember to unpack it from the top unlike I did haha.

### ⭐⭐⭐⭐⭐ I love this TV!
*by D***G on January 17, 2024*

This is the nicest TV I've ever owned in my 40+ years on this planet. My last TV was a 42"1080p, which was decent, but this thing is on a whole other level!The picture on this thing is so good! My cable TV only lets me get decent picture, but when I turn on my Xbox Series X and play a 4k game or watch a DVD or downloaded video I get to see what this thing is capable of, and I love it! I don't see any problems with it at all. I'm not a videophile or expert, but when I saw a random comment here and there about a random thing being a small issue with their TV I tried to recreate the same thing and never got anything that would ever remotely qualify as a problem. Maybe I'm just not sensitive enough, but to me this TV is pretty much perfect.One of the nicest surprises of the TV is the sound it puts out! I was kind of expecting decent sound because I've seen that some modern TVs (like my last one) have what is essentially like a little mini soundbar built into the bottom of the TV when they're big enough. Since my last 42" sounded good I hoped this would too. Well I was NOT disappointed! The sound is really clear, and gets more than loud enough for my small living room (20'x30'). I have never turned it up past 40 and I'm pretty sure it goes up to 100. It's not going to shake the house or make your ears bleed since there's no sub woofer or anything, but for a TV I can't help but to be impressed.Actually, not only is there good sound coming from the bottom of the TV, but Sony seems to have done some kind of magic with speakers mounted in the back on the side of the TV up towards the top. These things can throw sound around the room and create a kind of surround sound. I don't know how they do it, because there isn't even a speaker grill or anything back there, the sound just comes through the plastic. I only noticed because I was standing next to it and heard them. It's a cool feature I wasn't expecting.As I sit here typing this I have the TV on and I'm sitting in a menu for Forza Motorsport. The sounds of the menu music really seem like they're coming from the sides, and even behind me a little bit. The sound from this TV really impresses me. More than a few times since I bought it I'll think I hear something outside to my left, but it's just the TV doing it's thing. It's great!One thing to note is that this TV is heavy. I believe the box said 70lbs when it was delivered. I have it mounted on the wall and I needed a friend to help me so I didn't risk breaking anything. So if you see the listed weight on here and think that other TVs are so much lighter and easy to pick up so it must be a typo, it isn't. This thing is so much heavier than I thought it would be.I know there are better TVs out there, but they cost a lot more. I believe Sony pushed the tech in this kind of TV about as far as they can, and in my opinion they did an amazing job. It isn't the latest and greatest, but I wouldn't hesitate to recommend this TV. If you're on the fence, do it! I think you'll be happy. You've probably done enough research to be where you're wondering if you should pull the trigger. Well I think you should. I don't think you'll be disappointed. I'm so happy I bought this thing! I'll update if anything changes, but part of the reason I bought this is because Sony is supposed to build TVs that last much longer than others. We'll see. Right now I couldn't be happier.

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-28*