---
product_id: 632389431
title: "Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)"
brand: "sony"
price: "$15900"
currency: NZD
in_stock: true
reviews_count: 12
category: "Sony"
url: https://www.desertcart.nz/products/632389431-sony-77-inch-oled-4k-ultra-hd-tv-bravia-8
store_origin: NZ
region: New Zealand
---

# Billions of real-world colors with XR Triluminos Pro Exclusive PlayStation 5 gaming optimization 8M self-lit pixels for pure black OLED contrast Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)

**Brand:** sony
**Price:** $15900
**Availability:** ✅ In Stock

## Summary

> 🖥️ Elevate your living room with Sony’s 77" OLED brilliance — where cinema meets next-gen gaming!

## Quick Answers

- **What is this?** Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80) by sony
- **How much does it cost?** $15900 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/632389431-sony-77-inch-oled-4k-ultra-hd-tv-bravia-8)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Smart Streaming Hub:** Access all your favorite apps with Google TV, plus seamless AirPlay 2 and Chromecast support.
- • **Next-Level Gaming Ready:** Exclusive PS5 features like Auto HDR Tone Mapping and Game Menu put you ahead in every game.
- • **Cinema-Grade OLED Contrast:** Over 8 million self-lit pixels deliver pure blacks and dazzling highlights for breathtaking visuals.
- • **Vibrant True-to-Life Colors:** XR Triluminos Pro technology reproduces billions of accurate real-world colors for immersive viewing.
- • **Studio-Calibrated Picture & Sound:** Experience creator-intended visuals and Acoustic Surface Audio+ that turns the screen into a speaker.

## Overview

The Sony 77 Inch OLED 4K Ultra HD BRAVIA 8 Smart Google TV (K-77XR80) features over 8 million self-lit pixels for pure black contrast, XR Triluminos Pro for billions of colors, and a powerful XR Processor for real-time scene enhancement. Designed for immersive entertainment, it supports Dolby Vision HDR, Dolby Atmos, and exclusive PlayStation 5 optimizations. With Google TV, AirPlay 2, and Chromecast built-in, it offers seamless streaming access. Studio-calibrated picture modes and Acoustic Surface Audio+ deliver a premium cinematic experience right in your home.

## Description

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

Review: would buy again - Had this for several months, and have really been impressed with the picture quality. Super bright, extremely clear, and very high quality overall. I don't have it connected as a smart TV, so can't comment on that, but it was very easy to connect to the satellite dish and get working. Over all, definitely a "would buy again" product.
Review: First OLED TV 10/10 - My first Sony product since the Ps2 lol. I’ve only had LG and Samsung TVs, this Sony TV is really nice idk what I’ve been doing this whole time. The TV it self is really light compared to what I’ve owned. The other brands are good, but the vibrant nature and richness of the picture is astounding, any kind of content I put on is always top notch quality and great clarity, it immerses you even more. The smart features of the TV was nice for set up, sign into your google account via phone and you’re all set up, haven’t really used it for anything else as I stream via Apple TV. Granted this is my first OLED tv so maybe I’m just easily impressed, overall a great TV. Note the sound is from my surround sound system not the tv it self, my phone also doesn’t capture the full richness of the TV picture is kind of overexposed, overall extremely satisfied with my purchase.

## Features

- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, witness contrast with deep, detailed blacks and dazzling highlights, making movies and shows come to life.
- BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV. Easily stream to your TV with support for AirPlay 2 and Chromecast built-in. And with Google Assistant, use your voice to search and ask questions.
- MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- MORE IMMERSIVE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR-FREE ACTION: Blur-free action – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CVQGRW9F |
| Aspect Ratio | 16:9 |
| Batteries | 2 AAA batteries required. (included) |
| Best Sellers Rank | #17,859 in Electronics ( See Top 100 in Electronics ) #263 in LED & LCD TVs |
| Brand Name | Sony |
| Color Name | Black |
| Customer Reviews | 4.2 4.2 out of 5 stars (445) |
| Date First Available | May 20, 2024 |
| Is Discontinued By Manufacturer | No |
| Item Weight | 74.9 Pounds |
| Item model number | K77XR80 |
| Product Dimensions | 16 x 67.5 x 39.88 inches |
| Speaker Type | Acoustic Surface Audio+ |
| Special Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Standing screen display size | 77 Inches |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, Stand, Manuals
- **Product Dimensions:** 16"D x 67.5"W x 39.88"H
- **Refresh Rate:** 120 Hz
- **Resolution:** 4K
- **Screen Size:** 77 Inches

## Images

![Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80) - Image 1](https://m.media-amazon.com/images/I/71kmM6BpHhL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google Assistant to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Can you wirelessly stream content from your phone to the TV?**
A: Yes, you can easily stream movies, shows, photos, and more to your TV from your Android device with Chromecast built-in or Apple device with AirPlay 2.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen

**Q: Does this TV have enhanced audio?**
A: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action. Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

## Customer Reviews

### ⭐⭐⭐⭐⭐ would buy again
*by M***K on January 30, 2026*

Had this for several months, and have really been impressed with the picture quality. Super bright, extremely clear, and very high quality overall. I don't have it connected as a smart TV, so can't comment on that, but it was very easy to connect to the satellite dish and get working. Over all, definitely a "would buy again" product.

### ⭐⭐⭐⭐⭐ First OLED TV 10/10
*by J***V on September 15, 2025*

My first Sony product since the Ps2 lol. I’ve only had LG and Samsung TVs, this Sony TV is really nice idk what I’ve been doing this whole time. The TV it self is really light compared to what I’ve owned. The other brands are good, but the vibrant nature and richness of the picture is astounding, any kind of content I put on is always top notch quality and great clarity, it immerses you even more. The smart features of the TV was nice for set up, sign into your google account via phone and you’re all set up, haven’t really used it for anything else as I stream via Apple TV. Granted this is my first OLED tv so maybe I’m just easily impressed, overall a great TV. Note the sound is from my surround sound system not the tv it self, my phone also doesn’t capture the full richness of the TV picture is kind of overexposed, overall extremely satisfied with my purchase.

### ⭐⭐⭐⭐⭐ Overall terrific choice for an OLED Tv
*by S***T on November 9, 2025*

Excellent Oled with fantastic blacks. Very well built and seems to be very high quality. The Sound quality is better than most other tv's. There are a myriad of settings to get used to like you can adjust each hdmi input in many ways. I started with vivid picture mode and dialed down brightness, contrast, color and temperature etc. I made many little adjustments over several weeks and now am very happy. Also, in the beginning there seemed to be weird issues with over the air broadcasts where Atsc 3.0 and the old Atsc 2.0 had different brightness (Nbc NX La and Ktla Hd was darker) but these issues disappeared after a few days. I have Sling tv and the build in Google app has much better picture quality than my 4k Roku stick. The only minor issue I have seen is the tv does not remember the favorites setting for over the air broadcasts but reverts to all channels when turned off.

## Frequently Bought Together

- Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80), 2024 Model
- Sony BRAVIA Theater Bar 8 Soundbar for TV Surround Sound Home Theater 11 Speaker Soundbar, 360 Spatial Sound Mapping, Dolby Atmos/DTS:X, Dolby Vision, HDMI 2.1 (HT-A8000)
- Sony Ultra-Slim TV Wall Mount Bracket for Select Sony BRAVIA TV's (SU-WL905)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-06*