---
product_id: 662088174
title: "Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair - Moisturises - Cruelty Free, No Parabens or Sulfates - 237 ml"
brand: "bold uniq"
price: "$99"
currency: NZD
in_stock: true
reviews_count: 11
category: "Bold Uniq"
url: https://www.desertcart.nz/products/662088174-purple-conditioner-for-blonde-platinum-and-gray-silver-hair-reduce
store_origin: NZ
region: New Zealand
---

# Paraben & sulfate free, vegan & cruelty-free Intense violet pigments for brass neutralization Eco-friendly packaging with recycled plastic Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair - Moisturises - Cruelty Free, No Parabens or Sulfates - 237 ml

**Brand:** bold uniq
**Price:** $99
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game—shine bright, stay bold, and never blend in!

## Quick Answers

- **What is this?** Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair - Moisturises - Cruelty Free, No Parabens or Sulfates - 237 ml by bold uniq
- **How much does it cost?** $99 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/662088174-purple-conditioner-for-blonde-platinum-and-gray-silver-hair-reduce)

## Best For

- bold uniq enthusiasts

## Why This Product

- Trusted bold uniq brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Shine:** Delivers professional radiance and manageability between salon visits.
- • **Sustainable Packaging:** Bottles made from 100% post-consumer recycled plastic for eco-friendly haircare.
- • **Hydrating Natural Oils:** Deeply nourishes and repairs dry, damaged strands for silky smoothness.
- • **Clean & Conscious Beauty:** Formulated without parabens or sulfates, PETA-approved vegan cruelty-free.
- • **Brass-Busting Violet Power:** Neutralizes yellow & brassy tones for flawless blonde, platinum, and silver hair.

## Overview

Bold Uniq Purple Conditioner is a paraben and sulfate-free, vegan formula enriched with intense violet pigments to neutralize unwanted yellow and brassy tones in blonde, platinum, and gray hair. Infused with natural oils, it deeply hydrates, repairs split ends, reduces frizz, and leaves hair silky and radiant. PETA-approved and packaged in recycled plastic, it offers a salon-quality finish while supporting sustainable beauty choices.

## Description

desertcart.com : Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair - Moisturises - Cruelty Free, No Parabens or Sulfates - 237 ml : Beauty & Personal Care

Review: INTENSE purple hair shampoo! My go-to for quick removal of brassy tones - I have a high ombre that goes from dark brown at the roots to platinum blond at the tips. I ended up buying this Bold Uniq Purple Shampoo because of the raving reviews and I absolutely agree with them! First, this is a pretty high price for a shampoo in a relatively small bottle, HOWEVER, I would never use this as a daily shampoo unless you want purple hair. I use this as a hair mask/shampoo no more than once a week and I use a different/less intense purple shampoo for the other days. Since I don't use this daily, it lasts a LONG time so the price is worth it. The shampoo is a VERY deep/dark pigmented purple color. If you leave it in too long or use it too often, you will end up with purple hair so use it only occasionally if you're just trying to remove brass from blond. It does work as a shampoo for cleaning hair, but it is a bit harsh and makes my hair stripped/dry so I lather A LOT of conditioner afterwards to keep my hair smooth and soft. It has a nice light almost floral scent to it. If you are looking for a strong purple hair mask to remove brassy tones from blond hair quickly, I HIGHLY recommend this one. With just one application, I see a NOTICEABLE improvement in my brassy tones. I have purchased this stuff multiple times now and it's a staple in my haircare routine. Hope this helps!
Review: Great purple shampoo - Love this trio. My hair is no longer brassy

## Features

- The Only Paraben & Sulfate Free, PETA Approved Cruelty Free & Vegan Purple Conditioner on desertcart! Contains intense violet pigments to counteract unwanted yellow hues. Suitable for use on blonde, platinum and gray/silver hair.
- Remove brassy & yellow tones: Purple Conditioner also detangles your locks, moisturizes, reducess frizz, repairs split ends. Leaving your hair soft, silky, radiant and shiny.
- Say no to dry and damaged blonde hair: A super hydrating formulation of natural oils in the purple hair conditioner provides intense nourishment for colour-treated blonde hair to strengthen and smooth dry and damaged hair strands while deep violet-pigment tones hair to neutralise yellow and brassy hues.
- Salon finish: Get salon fresh colour with the radiance and shine you would expect from a professional treatment. Our purple conditioner uses an effective blend of violet pigments to boost the vibrance of your stressed-out tresses, while our oil rich formula smooths the hair follicle to enhance manageability and avoid breakages between salon visits.
- Environmentally Responsible Beauty: This conditioner has been designed to maintain optimum hair health and shine and the best news is BOLD UNIQ strives to give you sustainable beauty choices! We're proud to be Paraben and Sulfate free. PETA-approved, cruelty-free and 100% vegan. And that's not all our bottles and jars are made of Post Consumer Recycled Plastic. Committed to healthy hair and a healthy environment.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07STJ6DRT |
| Best Sellers Rank | #13,053 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #442 in Shampoo & Conditioner Sets |
| Customer Reviews | 4.3 4.3 out of 5 stars (44,346) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | purple conditioner |
| Manufacturer  | Bold Uniq |
| Product Dimensions  | 11.81 x 5.91 x 3.94 inches; 10.58 ounces |

## Product Details

- **Brand:** BOLD UNIQ
- **Hair Type:** All
- **Item Form:** Lotion
- **Material Type Free:** Cruelty Free,Cruelty-free,No Parabens,Sulfate Free

## Images

![Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair - Moisturises - Cruelty Free, No Parabens or Sulfates - 237 ml - Image 1](https://m.media-amazon.com/images/I/51tf-vImeYL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: I have brown hair with a blonde streak in it that I like to be as pale as possible. If I used this on my whole head, how would it affect the brown?**
A: It will only pick up on the blonde pieces, it will not effect the brown at all ! You will be just fine

**Q: Iam a strawberry blonde will this make my hair more blonde?**
A: This shampoo helps with that yellow brassy tone idk how it would with strawberry blonde. I would test out a small area

**Q: Are there any black customers who have used this product? If so will it make it brassy?**
A: It will NOT work on any hair color but bleach blonde /bleached brass color

**Q: what is the scent of this conditioner?**
A: The conditioner has barely any scent or fragrance

## Customer Reviews

### ⭐⭐⭐⭐⭐ INTENSE purple hair shampoo! My go-to for quick removal of brassy tones
*by L***E on April 18, 2024*

I have a high ombre that goes from dark brown at the roots to platinum blond at the tips. I ended up buying this Bold Uniq Purple Shampoo because of the raving reviews and I absolutely agree with them! First, this is a pretty high price for a shampoo in a relatively small bottle, HOWEVER, I would never use this as a daily shampoo unless you want purple hair. I use this as a hair mask/shampoo no more than once a week and I use a different/less intense purple shampoo for the other days. Since I don't use this daily, it lasts a LONG time so the price is worth it. The shampoo is a VERY deep/dark pigmented purple color. If you leave it in too long or use it too often, you will end up with purple hair so use it only occasionally if you're just trying to remove brass from blond. It does work as a shampoo for cleaning hair, but it is a bit harsh and makes my hair stripped/dry so I lather A LOT of conditioner afterwards to keep my hair smooth and soft. It has a nice light almost floral scent to it. If you are looking for a strong purple hair mask to remove brassy tones from blond hair quickly, I HIGHLY recommend this one. With just one application, I see a NOTICEABLE improvement in my brassy tones. I have purchased this stuff multiple times now and it's a staple in my haircare routine. Hope this helps!

### ⭐⭐⭐⭐⭐ Great purple shampoo
*by S***I on January 19, 2026*

Love this trio. My hair is no longer brassy

### ⭐⭐⭐⭐⭐ Simply put, Excellent...
*by J***V on August 5, 2018*

Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily? So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product. 1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo. 2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :) I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science. With all of this said here are my recommendations for using this product! 1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle 2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex. 3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here. 4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you. Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!

## Frequently Bought Together

- Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair - Moisturises - Cruelty Free, No Parabens or Sulfates - 237 ml
- Blonde Toner Spray. Purple Leave In Toning Hair Treatment to Remove Brassy Surface Tones in Blonde, Platinum & Gray/Silver Hair. Paraben & Sulfate Free-PETA Approved Cruelty-free.

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-14*