--- product_id: 676955062 title: "e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral" brand: "e.l.f." price: "NZ$31" currency: NZD in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.nz/products/676955062-e-l-f-soft-glam-foundation-medium-coverage-long-lasting store_origin: NZ region: New Zealand --- # Long-lasting wear up to 12+ hours 100% Vegan & Cruelty-Free formula 1% Hydrating Hibiscus Complex for breathable moisture e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral **Brand:** e.l.f. **Price:** NZ$31 **Availability:** ✅ In Stock ## Summary > ✨ Glow longer, feel lighter — your skin’s new BFF! ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral by e.l.f. - **How much does it cost?** NZ$31 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/676955062-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Match:** Designed for dry, oily, and combination skin with a flawless light neutral shade. - • **Effortless Satin Glow:** Achieve a smooth, radiant finish that lasts all day without caking or heaviness. - • **Skin-Loving Hydration:** Infused with fruit extracts and hibiscus complex to nourish and refresh all skin types. - • **Clean Beauty Confidence:** Vegan, cruelty-free, and toxin-free—because your skin deserves the best. - • **Build Your Perfect Coverage:** Medium, buildable formula lets you customize your look from natural to glam. ## Overview e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. This long-lasting, satin-finish foundation is vegan, cruelty-free, and suitable for all skin types, delivering a smooth, natural glow that stays fresh throughout the day. ## Description Product Description Soft Glam Satin Foundation - 25 Light Neutral Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Stearate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Trimethylsiloxysilicate, Diisostearyl Malate, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone May Contain: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Shake the foundation before use. Apply the foundation to a clean face using a makeup brush, makeup sponge, or fingertips. Build coverage as desired. Blend well for a smooth, satin finish. Safety Warning For external use only. See more Review: Good quality foundation at a low price! - If you want a good quality foundation with a low price this one is for you! It goes beautifully onto the skin it’s very lightweight you can build it up for more coverage and use as everyday use foundation! It’s lasts for hours and it also is like a moisturising on the skin! Review: Lovely finish and great value - I really like this foundation. I don't want a heavy makeup look so a lightweight foundation with good coverage can be hard to find and this delivers. I found a perfect colour match and I love how easy it is to apply, giving a skin like appearance. It's consistency is a lightweight and smooth liquid foundation which spreads very easily. It gives a gentle glow to the skin and stays put for most of the day for me. Very happy and such a great price as always from elf. ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JFKVX1 | | ASIN | B0D3JFKVX1 | | Age Range Description | Adult | | Benefits | Nourishing | | Best Sellers Rank | 242 in Beauty ( See Top 100 in Beauty ) 5 in Face Foundations | | Brand Name | e.l.f. | | Colour | 25 Light Neutral | | Container Type | Bottle | | Country Of Origin | China | | Country of origin | China | | Coverage | Medium | | Customer Reviews | 4.3 4.3 out of 5 stars (10,139) | | Customer reviews | 4.3 4.3 out of 5 stars (10,139) | | Finish Type | Satin | | Global Trade Identification Number | 00609332849464 | | Item Dimensions | 15.1 x 5.7 x 1.3 centimetres | | Item Form | Liquid | | Item Weight | 41 g | | Item model number | 84946 | | Manufacturer | e.l.f. | | Manufacturer | e.l.f. | | Manufacturer Part Number | 84946 | | Material Type Free | [POSSIBLY] Vegan (if this implies no animal-derived materials) | | Model Number | 84946 | | Number of Items | 1 | | Package Type Name | Tube | | Product Dimensions | 15.09 x 5.69 x 1.3 cm; 40.82 g | | Recommended Uses For Product | 'evening out skin tone', 'buildable coverage', 'minimizing the appearance of fine lines and wrinkles' | | Skin Tone | Light | | Skin Type | All | | Special Features | Vegan | | Specialty | Hydrating, Satin Finish | | UPC | 609332849464 | | Unit Count | 30.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** e.l.f. - **Colour:** 25 Light Neutral - **Item form:** Liquid - **Material Type Free:** [POSSIBLY] Vegan (if this implies no animal-derived materials) - **Package information:** Bottle - **Product benefits:** Nourishing - **Skin tone:** Light - **Skin type:** All ## Images ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral - Image 1](https://m.media-amazon.com/images/I/61kIqdMjt-L.jpg) ## Available Options This product comes in different **Size, Style** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good quality foundation at a low price! *by A***H on 9 April 2026* If you want a good quality foundation with a low price this one is for you! It goes beautifully onto the skin it’s very lightweight you can build it up for more coverage and use as everyday use foundation! It’s lasts for hours and it also is like a moisturising on the skin! ### ⭐⭐⭐⭐⭐ Lovely finish and great value *by E***E on 5 January 2026* I really like this foundation. I don't want a heavy makeup look so a lightweight foundation with good coverage can be hard to find and this delivers. I found a perfect colour match and I love how easy it is to apply, giving a skin like appearance. It's consistency is a lightweight and smooth liquid foundation which spreads very easily. It gives a gentle glow to the skin and stays put for most of the day for me. Very happy and such a great price as always from elf. ### ⭐⭐⭐⭐ Okay for Oily/dry acne prone skin *by T***I on 6 April 2026* I have dry, oily and moderate to severe acne along with scarring and excema around my nose. It's fairly good, buildable. However you need to prep with the right things as sometimes it can congeal and cause caking around acne, peace fuzz and rougher parts of skin. But it is one of the better ones in the price range especially as I am as pale as a sickly Victorian child. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand - e.l.f. Halo Glow Soft Focus Setting Powder, Silky Setting Powder For Creating Soft Glow Without Shine, Smooths Pores & Lines, Medium --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.nz/products/676955062-e-l-f-soft-glam-foundation-medium-coverage-long-lasting](https://www.desertcart.nz/products/676955062-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) --- *Product available on Desertcart New Zealand* *Store origin: NZ* *Last updated: 2026-04-30*