---
product_id: 681174638
title: "e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral"
brand: "e.l.f."
price: "NZ$36"
currency: NZD
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.nz/products/681174638-e-l-f-soft-glam-foundation-medium-coverage-long-lasting
store_origin: NZ
region: New Zealand
---

# 12+ hrs long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral

**Brand:** e.l.f.
**Price:** NZ$36
**Availability:** ✅ In Stock

## Summary

> ✨ Glow longer, feel lighter — your skin’s new BFF! 💖

## Quick Answers

- **What is this?** e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral by e.l.f.
- **How much does it cost?** NZ$36 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/681174638-e-l-f-soft-glam-foundation-medium-coverage-long-lasting)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Satin Glow:** Achieve a smooth, radiant finish that feels weightless all day.
- • **Skin-Loving Hydration:** Infused with hibiscus and fruit extracts for breathable, non-cakey comfort.
- • **Universal Skin Harmony:** Formulated for dry, oily, and combination skin types—your all-day essential.
- • **Build Your Perfect Coverage:** Medium, buildable formula lets you customize your flawless look.
- • **Ethical Beauty, Affordable Luxury:** Cruelty-free, vegan, and toxin-free at a price that fits your lifestyle.

## Overview

e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a smooth satin finish that lasts over 12 hours. This vegan, cruelty-free foundation combines ethical beauty with affordable luxury, making it a must-have for a flawless, natural look.

## Description

Product Description Soft Glam Satin Foundation - 31 Medium Neutral Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone. Conical Crosspolymer, Magnetic. sium stearate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, PEG/PPG-15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malates, silica dimethyl silylate, aluminum hydroxide, triethoxycaprylylsilane, capryyl glycol, ethyl. Hexylglycerin, Erythritol, Hibiscus Sabdariffa Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry), Hydroxyacetenone Directions Apply a small amount of product to the back of your hand. Using a brush or sponge, gently blend the foundation onto your skin in circular motions, starting from the center of your face and working outwards. For a smooth, satin finish, ensure even coverage and avoid heavy application to prevent caking. Allow the foundation to set for a few minutes before applying additional makeup products. Safety Warning For external use only.

Review: Good quality foundation at a low price! - If you want a good quality foundation with a low price this one is for you! It goes beautifully onto the skin it’s very lightweight you can build it up for more coverage and use as everyday use foundation! It’s lasts for hours and it also is like a moisturising on the skin!
Review: Good product - Good product,goes on smoothly with good coverage will buy again

## Features

- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D3JDYWZ6 |
| Age Range Description | Adult |
| Benefits | Hydrating |
| Best Sellers Rank | 561 in Beauty ( See Top 100 in Beauty ) 7 in Face Foundations |
| Brand Name | e.l.f. |
| Colour | 31 Medium Neutral |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 746 Reviews |
| Finish Type | Satin |
| Global Trade Identification Number | 00609332849488 |
| Item Form | Liquid |
| Item Weight | 0.09 Pounds |
| Item form | Liquid |
| Manufacturer | e.l.f. Beauty |
| Manufacturer Part Number | 84948 |
| Material Type Free | Parabenfrei, Phthalatfrei, Sulfate Free |
| Model Number | 84948 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Package information | Tube |
| Recommended Uses For Product | Gesichts-Make-up-Foundation |
| Recommended uses for product | Gesichts-Make-up-Foundation |
| Skin Tone | All |
| Skin Type | All |
| Skin type | All |
| Special Features | Long Lasting |
| Specialty | Satin Finish, Hydrating, Breathable |
| UPC | 609332849488 |
| Unit Count | 30.0 millilitre |

## Product Details

- **Age range (description):** Adult
- **Brand:** e.l.f.
- **Colour:** 31 Medium Neutral
- **Item form:** Liquid
- **Material Type Free:** Parabenfrei, Phthalatfrei, Sulfate Free
- **Package information:** Tube
- **Product benefits:** Hydrating
- **Recommended uses for product:** Gesichts-Make-up-Foundation
- **Skin tone:** All
- **Skin type:** All

## Images

![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - Image 1](https://m.media-amazon.com/images/I/61qKEnef9lL.jpg)
![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - Image 2](https://m.media-amazon.com/images/I/71Up3XBuzuL.jpg)
![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - Image 3](https://m.media-amazon.com/images/I/61algaIzviL.jpg)
![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - Image 4](https://m.media-amazon.com/images/I/81sz7FzbgIL.jpg)
![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - Image 5](https://m.media-amazon.com/images/I/81EqmOG7E-L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good quality foundation at a low price!
*by A***H on 9 April 2026*

If you want a good quality foundation with a low price this one is for you! It goes beautifully onto the skin it’s very lightweight you can build it up for more coverage and use as everyday use foundation! It’s lasts for hours and it also is like a moisturising on the skin!

### ⭐⭐⭐⭐⭐ Good product
*by M***A on 19 April 2026*

Good product,goes on smoothly with good coverage will buy again

### ⭐⭐⭐⭐ E.l.f. foundation
*by K***R on 29 October 2025*

It's lovely, it's light in texture, creamy and not clogging

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand
- e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

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---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-06-01*