---
product_id: 68812508
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Hair Dye Kit, Pack of 2"
brand: "l'oreal paris"
price: "$95"
currency: NZD
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.nz/products/68812508-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-40
store_origin: NZ
region: New Zealand
---

# 3X shimmering highlights 50+ bold, fashion-inspired shades Bonding Care Complex for 40% stronger hair L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Hair Dye Kit, Pack of 2

**Brand:** l'oreal paris
**Price:** $95
**Availability:** ✅ In Stock

## Summary

> ✨ Transform your look with shimmering, salon-worthy color—no appointment required!

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Hair Dye Kit, Pack of 2 by l'oreal paris
- **How much does it cost?** $95 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/68812508-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-40)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Color That Cares:** Gentle, deep conditioning formula keeps hair silky soft and vibrant longer.
- • **Salon-Quality DIY:** Custom-blended by L'Oreal master colorists for professional results at home.
- • **Shimmer Like a Star:** Multi-faceted permanent color with triple highlights for dazzling, head-turning brilliance.
- • **Vegan & Trend-Forward Shades:** Choose from 50+ edgy, fashion-inspired colors—no salon appointment needed.
- • **Stronger Hair, Stunning Color:** Includes Bonding Care Complex Conditioner to repair and strengthen hair bonds by up to 40%.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 40 Espresso is a pack of 2 permanent hair dye kits delivering 3X shimmering highlights and vibrant, multi-tonal color. Featuring a Bonding Care Complex Conditioner that strengthens hair bonds by up to 40%, this vegan formula offers over 50 bold shades inspired by cutting-edge fashion trends. Perfect for all hair types, it provides salon-quality results at home with gentle conditioning for healthy, brilliant hair.

## Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Review: Exactly as I hoped it would turn out - Turned out perfect. I was a bit fearful it would turn out like the box cover-an un-natural bright orange but it turned out a natural copper red color-which I was hoping for. Beautiful-and my hair is silky soft after.
Review: Pretty color . Saved me from shaving head - Nice brownish copper color . My hair was black two weeks ago i bleached it and than tried to go lighter copper but came up horrible , some part were still slightely black roots were bright orange clown and red rest of the hair mostly red copper overall a mess . But I did not want to go black again after going through all that trouble so i picked this darker copper hoping it would camouflage and make everything blend together better . It did a good job . At least its one color now . I like it . My hair feels fine . Will probably look better next time I redye it with the same color . Planning to keep for a while now . Happy overall

## Features

- Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results. Pack of 2
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07D9SRNGS |
| Best Sellers Rank | #409 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 40 Espresso |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 51,401 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Kit |
| Manufacturer | L'Oreal Multipacks Ameripac |
| Material Features | Natural |
| Number of Items | 2 |
| Package Information | Box |
| Product Benefits | It gives gentle, deep conditioning |
| UPC | 071249378410 |
| Unit Count | 2 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 40 Espresso
- **Item Form:** Kit
- **Package Information:** Box
- **Product Benefits:** It gives gentle, deep conditioning

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Hair Dye Kit, Pack of 2 - Image 1](https://m.media-amazon.com/images/I/810lV127NQL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Hair Dye Kit, Pack of 2 - Image 2](https://m.media-amazon.com/images/I/81Ob+cPhUjL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Hair Dye Kit, Pack of 2 - Image 3](https://m.media-amazon.com/images/I/81SQqerj5RL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Hair Dye Kit, Pack of 2 - Image 4](https://m.media-amazon.com/images/I/81xgQ4So+ZL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Hair Dye Kit, Pack of 2 - Image 5](https://m.media-amazon.com/images/I/91hOMmAVohL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can i cover over my red with brown hair dye?**
A: Yes you can

**Q: I purchased deeply brown and didn't notice not recommended on gray. Can I use this and just expect not to get a deep brown but maybe a lighter shade?**
A: Hi there! Correct, we do not recommend Feria for people who have gray hair because the result on the gray hair will appear lighter and more bright than the rest of your hair. If you are ok with this, than you can use it. If not, we recommend trying out a neutral shade in Excellence. For best results, choose a shade that is two shades lighter than your natural hair color to lighten your hair. We hope this helps!

**Q: Does the 40 deeply brown more of a warm brown or an ash brown. And is it your darkest brown?**
A: Hi there, Thank you for your interest in Feria #40 Espresso.  This shade is a neutral dark brown with a subtle warm tone.

**Q: I bleached my hair, put a toner on it and now is reddish!  Will this brown work for me? Ty**
A: Hi there! Thank you for your interest in using Feria. Feria should never be used on bleached hair. It is not recommended. To achieve that look you have to be starting with your natural hair color. You are bleached and toned, therefore will not achieve the same effect. It's possible that your hair is far too light for any shade of brown that would not result in a temporary discoloration. You will need a filler to go brown if you are lighter than a dark reddish blonde.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Exactly as I hoped it would turn out
*by S***G on January 30, 2026*

Turned out perfect. I was a bit fearful it would turn out like the box cover-an un-natural bright orange but it turned out a natural copper red color-which I was hoping for. Beautiful-and my hair is silky soft after.

### ⭐⭐⭐⭐⭐ Pretty color . Saved me from shaving head
*by I***S on January 19, 2026*

Nice brownish copper color . My hair was black two weeks ago i bleached it and than tried to go lighter copper but came up horrible , some part were still slightely black roots were bright orange clown and red rest of the hair mostly red copper overall a mess . But I did not want to go black again after going through all that trouble so i picked this darker copper hoping it would camouflage and make everything blend together better . It did a good job . At least its one color now . I like it . My hair feels fine . Will probably look better next time I redye it with the same color . Planning to keep for a while now . Happy overall

### ⭐⭐⭐⭐⭐ Not for gray or highlighted hair
*by B***E on December 23, 2025*

I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair.

## Frequently Bought Together

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-11*