---
product_id: 7119264
title: "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation"
price: "$99"
currency: NZD
in_stock: true
reviews_count: 8
url: https://www.desertcart.nz/products/7119264-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation
store_origin: NZ
region: New Zealand
---

# Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

**Price:** $99
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- **What is this?** Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
- **How much does it cost?** $99 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/7119264-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation)

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## Description

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation [Ryan, Damian] on desertcart.com. *FREE* shipping on qualifying offers. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Review: Solid Overview of Digital Marketing Fundamentals - Agree with others that this book is very well written. Easy to understand and reads quickly, which is notable for a book on a subject that could easily be made a much more complicated and technical conversation. Especially helpful are the 'pledges' at the beginning of each chapter that identify questions up front that the content in the chapter will address. Also helpful are the case examples at the end of each chapter. From a content perspective, the book explores the main components of digital strategy, and is written in a way that is relevant to any size business, whether it be a large organization or a start-up. Personally, as a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution. However, since the digital (and especially social media) landscape has been evolving at such a rapid pace (and since the book was written), it would be great to see updates made to some chapters within the book to make it even more relevant. Otherwise, this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework.
Review: Good overview of internet marketing; Full of common knowledge in the industry. - If you are already familiar with digital marketing, then you probably won't get much out of this book. If you are new to digital/internet marketing, then this book does a fine job and I recommend it. I can't say the writing is particularly engaging. So I downgraded this book from 4 to 3 stars for that reason. The book covers SEO, social networks, internet marketing jargons and concepts, and some of the latest trends. In the rapidly changing world of internet marketing, the information in this book has become somewhat outdated. This book, for example, cites that digital "retargetting" comprises around 5% of total internet ads. I am fairly sure that number is much higher now and retargetting has taken a much higher significance in the world of digital marketing. The book, unfortunately, doesn't cover digital marketing strategy all that much. The depth of digital marketing strategy, in my opinion, was rather shallow. Pros: 1)Excellent overview of digital marketing. Lot of new and valuable information for those who are unfamiliar with the industry. 2)Covers many of the business aspects (3C and 4P) of digital marketing. This isn't geared towards the tech-heads. 3)Covers many cutting edge areas such as social networking. Cons: 1)No groundbreaking information that industry insiders would be unaware. 2)Digital marketing strategy coverage was particularly shallow and lacking meaningful analysis. 3)No deep insight into the future of digital marketing. 4)Already somewhat outdated. But most of the content is still highly relevant.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #7,528,341 in Books ( See Top 100 in Books ) #2,130 in Business Marketing #4,647 in Advertising (Books) #4,906 in Web Marketing (Books) |
| Customer Reviews | 4.2 out of 5 stars 130 Reviews |

## Images

![Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Image 1](https://m.media-amazon.com/images/I/71F2GVqSOIL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Solid Overview of Digital Marketing Fundamentals
*by A***R on December 27, 2010*

Agree with others that this book is very well written. Easy to understand and reads quickly, which is notable for a book on a subject that could easily be made a much more complicated and technical conversation. Especially helpful are the 'pledges' at the beginning of each chapter that identify questions up front that the content in the chapter will address. Also helpful are the case examples at the end of each chapter. From a content perspective, the book explores the main components of digital strategy, and is written in a way that is relevant to any size business, whether it be a large organization or a start-up. Personally, as a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution. However, since the digital (and especially social media) landscape has been evolving at such a rapid pace (and since the book was written), it would be great to see updates made to some chapters within the book to make it even more relevant. Otherwise, this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework.

### ⭐⭐⭐ Good overview of internet marketing; Full of common knowledge in the industry.
*by J***M on January 9, 2014*

If you are already familiar with digital marketing, then you probably won't get much out of this book. If you are new to digital/internet marketing, then this book does a fine job and I recommend it. I can't say the writing is particularly engaging. So I downgraded this book from 4 to 3 stars for that reason. The book covers SEO, social networks, internet marketing jargons and concepts, and some of the latest trends. In the rapidly changing world of internet marketing, the information in this book has become somewhat outdated. This book, for example, cites that digital "retargetting" comprises around 5% of total internet ads. I am fairly sure that number is much higher now and retargetting has taken a much higher significance in the world of digital marketing. The book, unfortunately, doesn't cover digital marketing strategy all that much. The depth of digital marketing strategy, in my opinion, was rather shallow. Pros: 1)Excellent overview of digital marketing. Lot of new and valuable information for those who are unfamiliar with the industry. 2)Covers many of the business aspects (3C and 4P) of digital marketing. This isn't geared towards the tech-heads. 3)Covers many cutting edge areas such as social networking. Cons: 1)No groundbreaking information that industry insiders would be unaware. 2)Digital marketing strategy coverage was particularly shallow and lacking meaningful analysis. 3)No deep insight into the future of digital marketing. 4)Already somewhat outdated. But most of the content is still highly relevant.

### ⭐⭐⭐⭐⭐ Sound basis for a direct /digital marketing course
*by E***N on January 20, 2013*

There is nice coverage and good up-to-date information about digital marketing today. He book also includes links to more information, It is not a textbook, of course, but it is not full of embarrassing rah-rah and it does not read like some professor-type just did a little reading and churned out 400 pages of regurgitation. U.S. buyers may be turned off by its UK focus and examples, but don't be dismayed. The quality and meatiness of the writing carry the book. You will certainly supplement with something else, depending on your emphasis, but this is a nice sold work that can provide a core for your course.

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-04*