KEWPIE Mayonnaise (Product of Japan), 450g

KEWPIE mayonnaise really does live up to the hype. The texture is incredibly smooth and creamy, and the flavor is richer than standard mayonnaise without being overwhelming. It has a slight tang that makes everything taste better, whether it’s on sandwiches, mixed into egg salad, or used as a base for sauces and dressings. You can tell the ingredients are higher quality, and it doesn’t have that overly processed taste some other brands do. A little goes a long way, which makes the bottle last longer than expected. Once you get used to this mayo, it’s hard to go back to anything else. Definitely a staple worth keeping in the fridge.

Very tasty. It's lighter and smoother than Hellman’s and Dukes. There's a slight mustard taste at the end. The Japanese recipe main ingredients seem to be healthier than the American version except for using the MSG. I know MSG is a preservative of some sort, America does not have MSG as an ingredient. But which ingredient is worse MSG or what nasty preservative America thinks is ok for us to consume. The container itself comes in a very soft and flexible plastic or rubber bottle with an imprint of the kewpie on one side. The bottle sturdy, soft and flexible. It's easy to to use, plus you can see through the bottle enough to know how low it's getting, so you can prepare for your next order! The cap on the bottle has two functions, one is to squeezeout the mayo as usual. However, the other part of the cap creates a cute detail like for designing icing or using the empty bottle to use for deviled eye giving them a more decorative egg mixture. Or even use the empty bottle for cake icing. The Japaneseare very resourceful and Ican imagine they hope the container is used in multiple ways. I hope you enjoy it!

The best mayo on the market! It has umami flavor, and is made with only egg yolks and multiple types of vingars for an intensley unique flavor. Not even Dukes can compete with this one. Its the only mayo i consider putting on anything that might get mayo.

I had never heard of this product , until I saw someone using it in a recipe. So I decided to try it. It is now one of my favorites. I just bought my second bottle.. It has a shorter shelf life. I think the one I just bought has 9 months, but I will finish it way before the expiration date. It has a smooth creamy taste. Below is a better description: "Kewpie mayonnaise is famously made using only egg yolks, not whole eggs like most American mayonnaise, which gives it a richer, deeper color, smoother texture, and distinct umami flavor, along with rice or apple cider vinegar for tang and dashi for that signature taste." My only problem would be the container. It doesn't pop back. I have read that is by design though. It stops air from getting in and spoiling it.. It doesn't affect the taste So it still gets 5 stars from me. If you like mayonnaise. This is definitely a must try.

Best mayo ever!! Mayo consistentcy same color as mayo. Easy squeeze container. This only last a couple weeks at my house. It's so yummy

Great taste! But for my gluten free friends, not that you aren't going to do it anyway, but make sure you check the label. It's produced in Japan so doesn't have to say what it contains in bold. With that, it has malt vinegar from barley, which differs from the description on here.

We love this stuff it makes all the best sandwiches, dips and spreads!!!

Leaves every other mayo behind in the dust. This is the authentic version from Japan. Highly recommended. Salty so you may not need to add salt to whatever you are creating.