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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Book S.) Hardcover – 8 Feb. 2000

Name: Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Book S.) Hardcover
Brand: Simon Anholt
SKU: 73641735
Price: 96.74 NZD
Availability: InStock
Rating: 4.75 (4 reviews)

Product ID: 73641735

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Description

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Reviews

L**R

excellent book which gives a new idea of branding strategy

simon anholt shows us a complete new way to do efficient international branding while respecting cultures and mentalities. a must !

10.05.2000

P**I

Required reading

Simon has a good point and makes it so very well. Delightful, chatty, yet very authoritative reading.

16.05.2000

A**O

Prezzo basso ma usato di ottima qualità!

Ho acquistato questo libro perché sto scrivendo una tesi sul mondo pubblicitario.In pratica il volume proviene dalla libreria di una università di Birmingham (UCB).Nessun segno di usura evidente, sono solo presenti i timbri ed il marchio dell'università che a mio avviso lo rendono anche interessante!Consigliato.

24.01.2020

E**L

Used

It wasn't too great of a copy, however it wasn't a horrible one either. It is definitely readable with some markings on the pages. The book has not been a problem so far.

1.07.2013

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TrustScore 4.5 | 7,300+ reviews