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Clairol Bold & Bright Permanent Hair Dye in Deepest Guava offers a vibrant, long-lasting tropical-inspired color powered by TrueColorSeal technology to prevent fading. The included HydraShine Conditioner ensures moisturized, shiny hair, while the Color Boost Glaze provides an easy way to refresh your color anytime. This all-in-one kit is designed for professional-quality results at home, perfect for millennials seeking standout style with effortless maintenance.























































| ASIN | B0CP2SQN3Q |
| ASIN | B0CP2SQN3Q |
| Best Sellers Rank | #60,196 in Beauty ( See Top 100 in Beauty ) #779 in Permanent Hair Color |
| Customer reviews | 4.4 4.4 out of 5 stars (2,145) |
| Date First Available | 24 June 2025 |
| Manufacturer | Wella |
| Manufacturer | Wella |
| Product Dimensions | 6.02 x 9.04 x 16.03 cm; 217.72 g |
| Product Dimensions | 6.02 x 9.04 x 16.03 cm; 217.72 g |
D**A
I ordered the Brown Sugar and it came out great! Nice and even color. Hair is shiny, and it covered my grays! Some box dyes give hot roots but this one didn't. Finally found a color I love! I will definitely be reordering!
T**A
I love the wild blackberry color. It does bleed for at least a week after coloring. I sweat a lot and I will get blue streaks down my skin and I have stained a few pillowcases and washrags. I don't care. I don't use the brightener packet it comes with because I don't think it does anything, the color stays bright without it.
S**Y
This is a fantastic rich color. Very easy to apply and maintain. The vibrant color lasted me 2 months or more.
H**H
I got the wild blackberry or blue black and the color is beautiful but I did not know it was going to stain, it came off my head, neck, and ears pretty well with dye remover wipes but it stained the crap out of my hands when I went to rinse it out so just be aware if you get it that when rinsing watch your hands. Otherwise it smells great and the color is beautiful!
A**A
Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!
Trustpilot
2 days ago
5 days ago