---
product_id: 77695212
title: "Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan, Paraben-free"
brand: "urban decay"
price: "$75"
currency: NZD
in_stock: true
reviews_count: 8
category: "Urban Decay"
url: https://www.desertcart.nz/products/77695212-urban-decay-anti-aging-eyeshadow-primer-potion-nude-eye-primer
store_origin: NZ
region: New Zealand
---

# 12+ hour crease-free wear Optical blurring for smooth texture Vegan & paraben-free formula Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan, Paraben-free

**Brand:** urban decay
**Price:** $75
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock ageless eyes with flawless, fade-proof color!

## Quick Answers

- **What is this?** Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan, Paraben-free by urban decay
- **How much does it cost?** $75 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/77695212-urban-decay-anti-aging-eyeshadow-primer-potion-nude-eye-primer)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Age-Defying Power:** Dermaxyl & Kalpariane work overtime to smooth wrinkles and boost skin elasticity around your eyes.
- • **Precision Application:** Flocked wand applicator ensures a smooth, controlled, and mess-free start to your eye look.
- • **Clean Beauty Commitment:** Cruelty-free, vegan, and paraben-free—because your skin and values deserve the best.
- • **All-Day Crease Resistance:** Keep your eyeshadow flawless from morning meetings to after-hours cocktails.
- • **Vibrant, Long-Lasting Color:** Amplify every shimmer, matte, and glitter shadow with a primer that intensifies and prolongs wear.

## Overview

Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude, vegan, and paraben-free eye primer designed to smooth fine lines and texture while delivering vibrant, crease-resistant eyeshadow wear for over 12 hours. Featuring Dermaxyl and Kalpariane, it improves skin elasticity and reduces signs of aging, making it ideal for mature and oily eyelids. The precision flocked wand applicator ensures easy, mess-free application, elevating your eye makeup game with a soft-focus finish.

## Description

Try Our New Tubing Mascara Visit the Store Try Our New Tubing Mascara Visit the Store Find Your Best Finish Visit the Store Find Your Best Finish New Waterproof Gel Eyeliners Visit the Store New Waterproof Gel Eyeliners Shop Multi-Tasking Neutrals Visit the Store Shop Multi-Tasking Neutrals Shop Best-Selling Eye Makeup Visit the Store Shop Best-Selling Eye Makeup Shop Best-Selling Face Makeup Visit the Store Shop Best-Selling Face Makeup

Review: Expensive but amazing, best primer I've tried - I haven't bought this in a while because of the price, opting for a cheaper eye shadow primer, and I forgot how good it was. Finally sprung for it and first use my eye shadow looked amazingly good with no effort. Hate to say that you get what you pay for, an amazing product that makes even cheap eye shadow blend brilliantly and last. Nothing cheaper really compares.
Review: Easy to grip the tap - The other brands I have used I had to smear the product over my eyelids with a finger or sponge. This one comes with a wand applicator right on the lid and the lid is wide enough to be easy to grip which helps with applying with accuracy. I'm very impressed with this product as it went on smooth and light. Did not clump or flake. It also dried quickly and I was able to apply powdered eyeshadow right away.

## Features

- NUDE EYE PRIMER: Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eyelid primer that evens tone and texture, while keeping eye shadow bold and crease-free all day, even on oily lids!
- FOR MATURE SKIN & CREPEY LIDS: This primer improves signs of aging over time with Dermaxyl to smooth wrinkles and Kalpariane to plump, firm, and hydrate, boosting skin suppleness and elasticity, ideal for mature skin around the eyes.
- SMOOTHS TEXTURE: Contains optical blurring pigments that create a soft-focus effect, minimizing redness and improving skin tone and texture, including for tired, hooded eyes.
- MORE VIBRANT EYE MAKEUP: Intensifies metallic, shimmer, matte, and glitter eyeshadows for vibrant, long-lasting eye makeup. Formulated vegan, paraben-free, and cruelty-free.
- PRIME TIME: A little goes a long way—apply a touch with the flocked wand applicator for precise, controlled application and enjoy long-lasting, crease-free eyeshadow wear.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01GR2SHGI |
| Best Sellers Rank | #6,900 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.3 out of 5 stars 4,310 Reviews |
| Finish Types | long-wearing |
| Global Trade Identification Number | 03605970936174 |
| Item Dimensions | 5.59 x 2.05 x 1.93 inches |
| Item Form | Cream |
| Item Volume | 0.33 Fluid Ounces |
| Manufacturer | Urban Decay |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Cruelty-free,Paraben-free |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture. |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |

## Product Details

- **Brand:** URBAN DECAY
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture.
- **Skin Type:** Combination, Dry, Normal, Oily

## Images

![Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan, Paraben-free - Image 1](https://m.media-amazon.com/images/I/71HTsGoWIHL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Never bought this product before and need to know if it’s normal for it to seem like you aren’t getting much product on the wand when you pull it up?**
A: It's normal for this product, no matter where you purchase it from.  I always have to squeeze it up and kind of grab it with the wand.  Still my favorite primer.  I just use my finger to apply it.

**Q: Does this have the application wand in the top or just the squeeze type.**
A: It has a wand; but I have found that just squeezing a bit out into my hand and using my finger to smooth works much better.

**Q: Is this more of an oily or slick feel to it once on, or more a dry feeling to it?**
A: It’s more of a dry feel.. it’s a very light consistency! Having said that, it has very little coverage and if you have worn eye shadow for many years and your kids have become darker I have found that this won’t cover it! The Urban Decay in the yellow tube, Eden, is the best for coverage and  keeping your shadow from creasing

**Q: Is this waterproof?**
A: It’s creamy and brightens eye area. I’ve gone to the gym after work using it and it never slid off my eyes. It melts in well so I don’t think being in a little rain would bother it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Expensive but amazing, best primer I've tried
*by K***B on February 19, 2026*

I haven't bought this in a while because of the price, opting for a cheaper eye shadow primer, and I forgot how good it was. Finally sprung for it and first use my eye shadow looked amazingly good with no effort. Hate to say that you get what you pay for, an amazing product that makes even cheap eye shadow blend brilliantly and last. Nothing cheaper really compares.

### ⭐⭐⭐⭐⭐ Easy to grip the tap
*by A***G on January 21, 2026*

The other brands I have used I had to smear the product over my eyelids with a finger or sponge. This one comes with a wand applicator right on the lid and the lid is wide enough to be easy to grip which helps with applying with accuracy. I'm very impressed with this product as it went on smooth and light. Did not clump or flake. It also dried quickly and I was able to apply powdered eyeshadow right away.

### ⭐⭐⭐⭐⭐ Highly recommended eyeshadow base. Anti aging..
*by M***7 on January 28, 2026*

Terrific eyeshadow base! Hides wrinkles and dark spots. Also Anti aging. Highly recommend!

## Frequently Bought Together

- Urban Decay Anti-Aging Eyeshadow Primer Potion, Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup Looks, Vegan
- Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Colored Eye Liners, Hydrating Vitamin E & Jojoba Oil, Sharpenable, Cruelty-free - 0.04 oz
- Urban Decay Perversion Volumizing Mascara, Black Lengthening Mascara, Buildable Lash Volume & Length, Longwear, Non-waterproof, Clump-free Lash Lift, Cruelty-free, Paraben-free, Intense Black

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/77695212-urban-decay-anti-aging-eyeshadow-primer-potion-nude-eye-primer](https://www.desertcart.nz/products/77695212-urban-decay-anti-aging-eyeshadow-primer-potion-nude-eye-primer)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-26*