---
product_id: 80442812
title: "Identity Designed: The Definitive Guide to Visual Branding"
price: "$162"
currency: NZD
in_stock: true
reviews_count: 13
url: https://www.desertcart.nz/products/80442812-identity-designed-the-definitive-guide-to-visual-branding
store_origin: NZ
region: New Zealand
---

# Identity Designed: The Definitive Guide to Visual Branding

**Price:** $162
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Identity Designed: The Definitive Guide to Visual Branding
- **How much does it cost?** $162 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/80442812-identity-designed-the-definitive-guide-to-visual-branding)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Identity Designed: The Definitive Guide to Visual Branding [Airey, David] on desertcart.com. *FREE* shipping on qualifying offers. Identity Designed: The Definitive Guide to Visual Branding

Review: ID: a must own for any serious designer... - Look... I'll cut to the chase. This is another fantastic release by super talented designer, David Airey. This book provides such invaluable insights offered by some of the industry's most fervent leaders on visual branding and identity design. Purchase it. Study it. Display it in your design studio. Enjoy!
Review: Good for Agency Leaders and Consultants of Any Stripe - Somehow Airey manages to be both high concept and refreshingly granular and approachable in his detailed description of both branding/design and running a business that produces them. This book contains valuable lessons for any business services professional whose work is consultative.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #592,673 in Books ( See Top 100 in Books ) #78 in Branding & Logo Design #161 in Market Research Business (Books) #2,385 in Design & Decorative Arts |
| Customer Reviews | 4.6 4.6 out of 5 stars (389) |
| Dimensions  | 8.75 x 1 x 10.25 inches |
| ISBN-10  | 1631595946 |
| ISBN-13  | 978-1631595943 |
| Item Weight  | 9.9 ounces |
| Language  | English |
| Print length  | 288 pages |
| Publication date  | January 22, 2019 |
| Publisher  | Rockport Publishers |

## Images

![Identity Designed: The Definitive Guide to Visual Branding - Image 1](https://m.media-amazon.com/images/I/51A9f77GQ7L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ ID: a must own for any serious designer...
*by C***O on January 28, 2019*

Look... I'll cut to the chase. This is another fantastic release by super talented designer, David Airey. This book provides such invaluable insights offered by some of the industry's most fervent leaders on visual branding and identity design. Purchase it. Study it. Display it in your design studio. Enjoy!

### ⭐⭐⭐⭐⭐ Good for Agency Leaders and Consultants of Any Stripe
*by S***N on February 19, 2019*

Somehow Airey manages to be both high concept and refreshingly granular and approachable in his detailed description of both branding/design and running a business that produces them. This book contains valuable lessons for any business services professional whose work is consultative.

### ⭐⭐⭐⭐ Great for creative agencies, decent for entrepreneurs and other designers
*by C***T on August 27, 2020*

A beautifully designed coffee table book written in case study format. Lots of practical insights about branding and design from the perspective of real design agencies. The subtitle "Definitive Guide to Visual Branding" however is an oversell because about 2/3 of the book is about best practices specific to client/agency relationship within branding agencies and creative studios. These topics include "client acquisition," "invoicing," and writing "terms and conditions". The specifics on design strategy and branding are somewhat lacking and a bit vague, but there are still some good insights from the pros. - 9/10 for those working/aspiring to work at creative agencies - 7/10 for entrepreneurs and designers not looking to get into the agency game

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-13*