A technique for producing ideas: A simple five step formula for producing ideas

A simple technique to follow with verifiable results. I have employed this four-step process for years. I'm glad to have rediscovered this gem and urge others to read and employ.

Can't remember how much I paid for this 34 pg book.It had quite a few spelling errors the editor missed. Nonetheless it's rated a 5 b/c it produced some immediate ideas for me to execute that I had been pondering. I'm pleased with it and will read it again for reinforcement.

This is a common sense guide to genrating ideas. However, this book works as a supplement to other reading material.

Simple, if you are familiar to innovation methods for anything, you'll see something of design thinking in this book. Was really fun and short to read.

Very old and not a great read.

This was quick & to the point. It opened up a new realm of curiosity for me. Specifically, don’t discount the small ideas you may have. Use your curiosity to research the idea to exhaustion. Play with it. Then when you can’t come up with anything else, let it all incubate and the real idea will form. From there, it will need molding and some fine tuning. But whatever you do, don’t give up. See it through to completion.

It delivers. It does give good strategies for producing good Ideas. Have read many books on this subject and found this to be one of the better books that actually gives actionable methods for creating ideas. Not full of puffery and platitudes like some of the creativity books I have purchased. Definitely a 5 star book

A short read filled with terrific advice on how to develop ideas and stretch your thinking muscles. It is from an ad man in the 1950s, but his advice is as valuable to day as it was back then. Highly recommended. This would make a good text for a Theory of Knowledge class or a class on design.