---
product_id: 8579127
title: "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification"
price: "$83"
currency: NZD
in_stock: true
reviews_count: 8
url: https://www.desertcart.nz/products/8579127-loyalty-3-0-how-to-revolutionize-customer-and-employee-engagement
store_origin: NZ
region: New Zealand
---

# Gamification strategies Data-driven insights Customer & employee engagement Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

**Price:** $83
**Availability:** ✅ In Stock

## Summary

> 🚀 Revolutionize loyalty with data and play — don’t get left behind!

## Quick Answers

- **What is this?** Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- **How much does it cost?** $83 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/8579127-loyalty-3-0-how-to-revolutionize-customer-and-employee-engagement)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Game On for Loyalty:** Transform motivation with gamification that drives real participation and retention.
- • **Actionable Strategies:** Packed with innovative ideas that challenge traditional loyalty programs.
- • **Unlock Big Data Power:** Harness cutting-edge analytics to deeply understand and engage your audience.
- • **Dual Engagement Engine:** Simultaneously boost customer and employee loyalty for exponential business impact.
- • **Proven Thought Leadership:** Authored by Rajat Paharia, the pioneer of gamification in business.

## Overview

Loyalty 3.0 by Rajat Paharia is a groundbreaking book that explores how big data and gamification can transform customer and employee engagement. With a 4.2-star rating from over 100 reviews, it offers innovative, actionable strategies to build loyalty through motivation, competition, and collaboration, making it essential reading for forward-thinking professionals aiming to future-proof their engagement tactics.

## Description

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification [Paharia, Rajat] on desertcart.com. *FREE* shipping on qualifying offers. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Review: Full of good stuff - This writer has much to say, and it is not so easy to follow all he says as he has so many good ideas. What happened to me is that about a third of the way in the book, I had to stop, go back to the start and read it again as there was many excellent ideas, I was struggling to understand. The idea of the book is to engage your clients and employees with game mechanics. Having said that I am not sure how I can use the information he presents. I can understand how his theories can work in a market with 100,000s of people. Say for example 1% are keen on this gamification, well that gives you a market of 1000s of people. If you have a brand product like photoshop which millions have purchased, then yes people will take your courses because it is a named product that has marketable skills. If you are a rock star with tens of millions of fans, again people will want to get involved. This can provide you with a great data source for data mining and a large potential client base. However, what about if you have products like I do of say 100 to 1000 customers. 1% will pay for nothing. It will provide little data. I do not think this problem was addressed in the book. It left me wondering, all these good ideas but what can I do with them. Having said this it certainly made me think, and it certainly is one of the best business idea books I have read in a long time.
Review: Engaging employees and customers - Mr. Paharia proposes a mixture of motivation, databases and gammification to make the customers, partners and employees more active and truly loyal. Motivation as the fueling, databases to know customers in depth and gammification as the engine. It has to do with giving goals to users and the rewards, promoting competition but at the same time colaboration. In this context we have key issues: measure and motivate, recognition and rewards, loyalty, reputation and promote high value activities. NICE !

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.2 out of 5 stars 106 Reviews |

## Images

![Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification - Image 1](https://m.media-amazon.com/images/I/61SGsxxiH-L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Full of good stuff
*by B***Z on February 17, 2014*

This writer has much to say, and it is not so easy to follow all he says as he has so many good ideas. What happened to me is that about a third of the way in the book, I had to stop, go back to the start and read it again as there was many excellent ideas, I was struggling to understand. The idea of the book is to engage your clients and employees with game mechanics. Having said that I am not sure how I can use the information he presents. I can understand how his theories can work in a market with 100,000s of people. Say for example 1% are keen on this gamification, well that gives you a market of 1000s of people. If you have a brand product like photoshop which millions have purchased, then yes people will take your courses because it is a named product that has marketable skills. If you are a rock star with tens of millions of fans, again people will want to get involved. This can provide you with a great data source for data mining and a large potential client base. However, what about if you have products like I do of say 100 to 1000 customers. 1% will pay for nothing. It will provide little data. I do not think this problem was addressed in the book. It left me wondering, all these good ideas but what can I do with them. Having said this it certainly made me think, and it certainly is one of the best business idea books I have read in a long time.

### ⭐⭐⭐⭐ Engaging employees and customers
*by P***Z on August 10, 2013*

Mr. Paharia proposes a mixture of motivation, databases and gammification to make the customers, partners and employees more active and truly loyal. Motivation as the fueling, databases to know customers in depth and gammification as the engine. It has to do with giving goals to users and the rewards, promoting competition but at the same time colaboration. In this context we have key issues: measure and motivate, recognition and rewards, loyalty, reputation and promote high value activities. NICE !

### ⭐⭐⭐⭐⭐ A new way of thinking about loyalty
*by C***Y on June 18, 2013*

I had a chance to read an advanced copy, and I was taken by the link the author draws between video games and behavioral science, and how companies can use that link to motivate people to participate in something as mundane as an employee portal. Big data plays a huge role here, too, and with news coverage of the NSA making everyone, everywhere familiar with the concept, the timing seems perfect to talk about using big data for purposes other than ferreting out bad guys. Some facts are true eye-openers. The pace of digital data growth is jaw-dropping, and its implications for businesses leave you wondering if and how companies are applying these techniques to you. It's an easy read, and the science on which its concepts are based is put into a useful context that later folds nicely into the case studies you'd expect from a business book. Gamification makes its appearance after the foundational concepts are described, but Paharia, who is a gamification guru, does an admirable job of dialing down the role his seminal company played in the evolution of that industry. Good thing, too. Only Apple can get away with talking about itself incessantly. Paharia knows this and wisely lets the concepts and the case study subjects tell the story for him. The final chapters offer tips for implementing Paharia's concepts. It seems clear that many of these are the result of his experience in gamification, and to his credit, he doesn't settle for weak platitudes or generic "envision, plan, execute, measure" bromides. Paharia views crafting a Loyalty 3.0 campaign as "a design problem" because participants will find themselves inside an experience, almost as if they're inside a story. These are the kind of viewpoints, in addition to practical do's and don'ts, that I was hoping for here. "Loyalty 3.0" reminds me a bit of Paco Underhill's terrific "Why We Buy," which also showed how behavioral science can be used to help companies understand and anticipate what people want -- and then create environments that encourage the results those companies want. In a way, that's what this book is about.

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-05*