---
product_id: 89035218
title: "Professional Original Clean Blonde Shampoo, Bulk Size, Purple Toning for Blonde Hair, 1 Litre"
brand: "fudge"
price: "$123"
currency: NZD
in_stock: true
reviews_count: 13
category: "Fudge"
url: https://www.desertcart.nz/products/89035218-professional-original-clean-blonde-shampoo-bulk-size-purple-toning-blonde
store_origin: NZ
region: New Zealand
---

# 5-min brassiness zap Purple toning power Sulfate-free protection Professional Original Clean Blonde Shampoo, Bulk Size, Purple Toning for Blonde Hair, 1 Litre

**Brand:** fudge
**Price:** $123
**Availability:** ✅ In Stock

## Summary

> 💜 Zap brassiness, flaunt flawless blonde!

## Quick Answers

- **What is this?** Professional Original Clean Blonde Shampoo, Bulk Size, Purple Toning for Blonde Hair, 1 Litre by fudge
- **How much does it cost?** $123 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/89035218-professional-original-clean-blonde-shampoo-bulk-size-purple-toning-blonde)

## Best For

- fudge enthusiasts

## Why This Product

- Trusted fudge brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **FragranceFuse 24/7:** Keeps your hair smelling irresistibly fresh all day long with a captivating scent.
- • **Bulk size, big impact:** 1 litre pump bottle designed for long-lasting use and effortless styling routines.
- • **Salon-grade strength at home:** Opti-PLEX technology boosts hair strength by 90%, repairing damage from heat and color.
- • **Sulfate-free, scalp-friendly:** Gentle formula protects hair integrity while delivering vibrant results.
- • **Brassiness? Not on your watch!:** Neutralizes yellow tones with potent violet pigments for luminous blonde brilliance.

## Overview

Fudge Professional Original Clean Blonde Shampoo is a 1-litre sulfate-free purple toning shampoo that neutralizes yellow tones and strengthens hair by 90% with Opti-PLEX technology. Loved by professionals, it delivers salon-quality blonde vibrancy and a 24-hour fresh fragrance, all in a convenient bulk pump bottle.

## Description

Product Description If your hair is damaged from colouring or heat styling, choose our purple toning clean blonde damage rewind shampoo and conditioner which has the same great violet toning as well as Opti-PLEX technology that makes hair 90 percent stronger. The clean blonde damage rewind shampoo and conditioner also contain fudge's specialised hairguard complex that targets hair cuticles and seals them shut in just one wash. Ingredients Available on package P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Lather evenly on wet hair and leave for up to 5 minutes for maximum results, then rinse thoroughly Safety Warning B01LQ6TXLS Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. See more

Review: Strong colour, but still great for yellow hair. - Great product, thank you!
Review: So worth it! - Brilliant stuff! Got my hair from yellowish blonde to white blonde over a few days usage! Will dye hands purple! But so worth it!

## Features

- Purple Toning Shampoo: Elevate your blonde with this sulfate-free formula in a 1 litre pump bottle, instantly eradicates yellow tones
- Benefits: Purple toning shampoo packs neutralizing violet pigments and proteins that zap brassiness, leaving you with a luminous blonde
- 24-Hour Fragrance: Experience FragranceFuse technology that infuses your hair with a 24-hour burst of captivating fragrance
- Directions: Lather evenly through wet hair and leave up to 5 minutes for maximum results, then rinse thoroughly
- Salon-Quality Results: Loved by professionals, our products provide versatile styling options for various hair types fom the comfort of your home

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01LQ6TXLS |
| ASIN  | B01LQ6TXLS |
| Best Sellers Rank | 1,406 in Beauty ( See Top 100 in Beauty ) 77 in Shampoos (Beauty) |
| Brand | Fudge |
| Colour | purple |
| Country of Origin | Great Britain |
| Customer Reviews | 4.7 4.7 out of 5 stars (9,202) |
| Customer reviews | 4.7 4.7 out of 5 stars (9,202) |
| Date First Available | 31 Aug. 2016 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 7.9 x 7.9 x 29 centimetres |
| Item model number | 100104042 |
| Item model number  | 100104042 |
| Item weight | 1000 Grams |
| Manufacturer | PZ Cussons Beauty |
| Manufacturer  | PZ Cussons Beauty |
| Package Weight | 1.13 Kilograms |
| Package dimensions | 29 x 7.6 x 7.4 centimetres |
| Product Dimensions | 7.9 x 7.9 x 29 cm; 1 kg |
| Product Dimensions  | 7.9 x 7.9 x 29 cm; 1 kg |
| Scent | Shampoo |
| Special features | Violet Toning Shampoo, Sulfate Free |
| Volume | 1000 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** Fudge
- **Hair type:** Color Treated, Blonde
- **Item form:** Liquid
- **Scent:** Shampoo

## Images

![Professional Original Clean Blonde Shampoo, Bulk Size, Purple Toning for Blonde Hair, 1 Litre - Image 1](https://m.media-amazon.com/images/I/51vIu5V43pL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Can someone tell me if this is this suitable for grey hair, to make it more silver?**
A: I use it because I am a dark brunette going very grey, I don't colour my hair at all, and I love the effect - on my hair, the grey swatches are now silver, and the remaining brunette is cool brown.   Of all the blue and violet toning systems, this gives me by far the best effect and condition. HOWEVER, every person's hair is different. Recommend giving it a try. If you have bleached or dyed hair, it could have strange effects though.

**Q: Why does the description say that this product is sulfate free, yet sodium laureth sulfate is an ingredient? this is mis-leading.**
A: It’s great if you have died blonde hair that is turning yellow! But don’t leave it in for long

**Q: Is this the same as the original fudge packaging which came as a 300ml? Had a 'dog tag' with shampoo written on the bottle?And had**
A: Hi Thomas,

Yes this is the same as our previous Clean Blonde shampoo. The formula was very slightly tweaked however it still has the same amazing benefits! 

We hope this helps you. 

Team Fudge x

**Q: Is this shampoo sulphate and paraben free?**
A: It is definitely NOT sulfate free as advertised

## Customer Reviews

### ⭐⭐⭐⭐⭐ Strong colour, but still great for yellow hair.
*by A***E on 20 February 2026*

Great product, thank you!

### ⭐⭐⭐⭐⭐ So worth it!
*by E***K on 19 February 2026*

Brilliant stuff! Got my hair from yellowish blonde to white blonde over a few days usage! Will dye hands purple! But so worth it!

### ⭐⭐⭐⭐⭐ perfect
*by S***. on 11 December 2025*

Here is a positive product review for the **Fudge Professional Original Clean Blonde Shampoo**: "The **Fudge Professional Clean Blonde Shampoo** (often featuring their Damage Rewind technology) is absolutely brilliant and an undeniable essential for anyone with blonde, highlighted, or grey hair\! This is the **purple shampoo gold standard**. Its high-strength **violet micro-pigments** instantly get to work, effectively neutralizing and banishing all unwanted **yellow and brassy tones** after just a few minutes, giving you a beautiful, salon-fresh **ashy or icy white blonde** look. Many reviewers rave that it's the fastest and most effective toner they've ever used. What truly sets this shampoo apart is the **formula**. Unlike other intense purple shampoos that can leave hair dry or brittle, this one is often **Sulfate-Free** and includes conditioners and **Opti-Plex™ Technology**, which works to repair and strengthen chemically damaged hair. The result is hair that is not only perfectly toned but also left feeling incredibly **soft, silky, and 90% stronger**. It lathers well, smells great, and provides a professional, deep clean. For instant toning and deep repair that keeps your blonde vibrant between salon visits, this shampoo is unbeatable. Highly, highly recommend this cult-favourite product\!

## Frequently Bought Together

- Shampoo by Fudge Clean Blonde Violet-Toning Shampoo 1000ml
- Fudge Clean Blonde Damage Rewind Violet-Toning Conditioner 8.4 Ounce
- Shampoo by Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo 1000ml

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/89035218-professional-original-clean-blonde-shampoo-bulk-size-purple-toning-blonde](https://www.desertcart.nz/products/89035218-professional-original-clean-blonde-shampoo-bulk-size-purple-toning-blonde)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-02*