---
product_id: 94491632
title: "Customer Relationship Management: The Foundation of Contemporary Marketing Strategy"
price: "$408"
currency: NZD
in_stock: true
url: https://www.desertcart.nz/products/94491632-customer-relationship-management-the-foundation-of-contemporary-marketing-strategy
store_origin: NZ
region: New Zealand
---

# Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

**Price:** $408
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
- **How much does it cost?** $408 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/94491632-customer-relationship-management-the-foundation-of-contemporary-marketing-strategy)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 1138919527 |
| Best Sellers Rank | #2,180,194 in Books ( See Top 100 in Books ) #917 in Occupational & Organizational Popular Psychology #1,074 in Customer Relations (Books) #6,286 in Marketing (Books) |
| Customer Reviews | 4.8 4.8 out of 5 stars (27) |
| Dimensions  | 7.99 x 1.03 x 10 inches |
| Edition  | 2nd |
| ISBN-10  | 9781138919525 |
| ISBN-13  | 978-1138919525 |
| Item Weight  | 2 pounds |
| Language  | English |
| Print length  | 450 pages |
| Publication date  | December 15, 2016 |
| Publisher  | Routledge |

## Images

![Customer Relationship Management: The Foundation of Contemporary Marketing Strategy - Image 1](https://images-eu.ssl-images-amazon.com/images/I/51177AftYXL.jpg)

## Frequently Bought Together

- Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
- The Definitive Guide to Social CRM: Maximizing Customer Relationships With Social Media to Gain Market Insights, Customers, and Profits

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/94491632-customer-relationship-management-the-foundation-of-contemporary-marketing-strategy](https://www.desertcart.nz/products/94491632-customer-relationship-management-the-foundation-of-contemporary-marketing-strategy)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-03*