---
product_id: 97312042
title: "Clairol Natural Instincts Demi-Permanent Hair Dye, 7RG Dark Rose Gold Blonde Hair Color, Pack of 3"
brand: "clairol"
price: "$91"
currency: NZD
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.nz/products/97312042-clairol-natural-instincts-demi-permanent-hair-dye-7rg-dark-rose
store_origin: NZ
region: New Zealand
---

# Zero ammonia, gentle formula 37 natural shades, demi-permanent color Coconut Oil + Aloe for deep conditioning Clairol Natural Instincts Demi-Permanent Hair Dye, 7RG Dark Rose Gold Blonde Hair Color, Pack of 3

**Brand:** clairol
**Price:** $91
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your hair game with color that cares and shines!

## Quick Answers

- **What is this?** Clairol Natural Instincts Demi-Permanent Hair Dye, 7RG Dark Rose Gold Blonde Hair Color, Pack of 3 by clairol
- **How much does it cost?** $91 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/97312042-clairol-natural-instincts-demi-permanent-hair-dye-7rg-dark-rose)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-In-One Kit:** Everything you need—color cream, activator, conditioner, gloves—in one sleek box.
- • **Gray-Blurring Magic:** Subtly covers grays with a natural fade-out—no harsh commitment, just confidence.
- • **Radiant, Glossy Shine:** Get that gotta-have-it shine that turns heads in every Zoom call.
- • **Versatile Shade Range:** 37 shades from blonde to brunette to red, so you can express your unique vibe.
- • **Zero Ammonia, Vegan Formula:** Protect your hair and the planet with a clean, cruelty-free color boost.

## Overview

Clairol Natural Instincts Demi-Permanent Hair Dye in 7RG Dark Rose Gold Blonde delivers rich, radiant color with a glossy finish using a zero ammonia, vegan formula enriched with Coconut Oil and Aloe. This gentle, no-commitment hair color blurs grays and gradually fades, offering 37 natural shades to suit every style. Each pack includes a complete kit for easy at-home application, conditioning your hair while enhancing shine and softness.

## Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

Review: Gentle and Easy - so perfect for my hair color. And the product is so gentle on my hair. Used Sallys products for years. But I love this. Easy and great color.
Review: It works for my gray hair - I know this product is not recommended for gray hair, but I like the fact that it will wash out gradually and I can recolor when I want, rather than seeing gray roots and having the difficulty of coloring my roots at home by myself. My hair is almost completely gray on the top, but underneath is mostly my natural light brown. I got the light blonde color because I was afraid of going too dark but will probably try the medium blonde next time. I only shampoo my hair twice a week so hopefully this will last more than 2 months. My hair came out very soft and manageable. Update: I would say this product lasted about 3 months, or 25 shampoos in my case. Of course, it’s difficult to say exactly how many shampoos since it gradually washes out. I still have some pieces of hair that held the color. Next time I color I will buy 2 boxes ( I have hair an inch or 2 past my shoulders ) and section my hair well. I had used one box and sort of dumped it on my head massaged it like a shampoo.

## Features

- Enhance your look with rich, radiant color and glossy, gotta-have-it shine!
- It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant.
- This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
- One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
- Available in 37 shades of blonde, brown, black and red

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07L1G51TR |
| Best Sellers Rank | #3,047 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #49 in Hair Color |
| Brand | Clairol |
| Brand Name | Clairol |
| Color | 7RG Dark Rose Gold Blonde |
| Container Type | Box |
| Customer Reviews | 4.2 out of 5 stars 7,961 Reviews |
| Global Trade Identification Number | 13614226794694 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Manufacturer | Clairol |
| Material Features | With Coconut Oil + Aloe Vera. Conditions your hair, leaving it smooth and radiant. |
| Material Type Free | Ammonia Free & Paraben Free |
| Number of Items | 3 |
| Package Information | Box |
| Product Benefits | Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually. |
| Unit Count | 17.55 Fluid Ounces |

## Product Details

- **Brand:** Clairol
- **Color:** 7RG Dark Rose Gold Blonde
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.

## Images

![Clairol Natural Instincts Demi-Permanent Hair Dye, 7RG Dark Rose Gold Blonde Hair Color, Pack of 3 - Image 1](https://m.media-amazon.com/images/I/81JbKe56VqL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is Natural Instincts permanent?**
A: Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

**Q: Does Natural Instincts hair color cover gray hair?**
A: Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

**Q: Should I apply Natural Instincts to dry or damp hair?**
A: Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

**Q: Will Natural Instincts damage my hair?**
A: No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

**Q: Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?**
A: Yes, do a strand test before coloring your whole head to ensure you have the timing down.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Gentle and Easy
*by K***J on January 20, 2026*

so perfect for my hair color. And the product is so gentle on my hair. Used Sallys products for years. But I love this. Easy and great color.

### ⭐⭐⭐⭐⭐ It works for my gray hair
*by N***M on July 3, 2025*

I know this product is not recommended for gray hair, but I like the fact that it will wash out gradually and I can recolor when I want, rather than seeing gray roots and having the difficulty of coloring my roots at home by myself. My hair is almost completely gray on the top, but underneath is mostly my natural light brown. I got the light blonde color because I was afraid of going too dark but will probably try the medium blonde next time. I only shampoo my hair twice a week so hopefully this will last more than 2 months. My hair came out very soft and manageable. Update: I would say this product lasted about 3 months, or 25 shampoos in my case. Of course, it’s difficult to say exactly how many shampoos since it gradually washes out. I still have some pieces of hair that held the color. Next time I color I will buy 2 boxes ( I have hair an inch or 2 past my shoulders ) and section my hair well. I had used one box and sort of dumped it on my head massaged it like a shampoo.

### ⭐⭐⭐⭐ A Very Good Demi-Permanent Dye
*by A***. on January 20, 2026*

My hair had been damaged by using a strong permanent hair dye that contained a bleaching agent. I also sit out in the sun a lot so that didn't help my hair any. I decided to try this demi-permanent hair dye in the medium blonde shade. This is truly my natural hair color. Since I needed all-over coverage due to too much lightening, I followed the directions for all-over coverage, not just the roots. First, it was very easy to mix. Just gave the bottle (with the dye mixed in) a good shake. Used the enclosed gloves. Then I applied it. It was a bit gloppy so wear an old towel around your shoulders and make sure you wipe up any spills. I had to use my own hair covering (a disposable food bowl cover does the trick!) I did not shampoo as it said to do afterwards. I just used the conditioner it comes with. Now for the result: slightly darker than I expected. More like a dark blonde. After a week though, it lightened to more of a honey blonde with some highlights. After two weeks it was more like the color I wanted. Now it is almost five weeks and I am due to using this dye once again, as it faded considerably. Note that I do shampoo and condition my hair every day. I bought this demi-permanent in medium blonde again as it did make my hair look healthier and didn't damage it at all. At this time, I don't want to go a shade lighter than this.

## Frequently Bought Together

- Clairol Natural Instincts Demi-Permanent Hair Dye, 7RG Dark Rose Gold Blonde Hair Color, Pack of 3
- Clairol Natural Instincts Demi-Permanent Hair Dye, 6.5G Lightest Golden Brown Hair Color, Pack of 3
- Clairol Natural Instincts Demi-Permanent Hair Dye, 6R Light Auburn Hair Color, Pack of 3

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-22*