COLORCHARM Permanent Liquid Hair Color for Gray Coverage, Light Brown

I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box. What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes. Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.

Works really well to tint my brows! Perfect color. Easy to do.

Bought this when my gel tube I usually use was out of stock. I like it ok but will go back to the tube if it’s in stock. This was a bit more runny which caused drips. It’s priced right and color was spot on! It worked well in a pinch!

Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.

They didn’t have the color I prefer but this was ok.

I was using the gel hair color then I think it was discontinued and there was only a cream. The cream was too thick and I couldn’t mix or apply it easily. Very glad I found the liquid, it seems the easiest to mix and apply.

This product has been around for awhile for a reason. It really covers the gray and fading is minimal over 5 or 6 weeks between colors. I have used many color products and like this one. It is easy to mix and extra unmixed product can be saved for the next application. You do have to buy developer to mix with it. Nice quality product that is great for home use.

Been using wella color charms with 20 developer for at least 20 years. Will not even think to use anything else. When you find a product that works well no need to change anything.

Great hair colour true to the colour

Me gusto el resultado final a nivel de suavidad del cabello y brillo pero compré castaño claro y me quedó bastante oscuro. Creo que hay que elegir un nivel más claro para obtener el color buscado.

Cult classic

This shade is the perfect one for my hair colour purpose.

I received all well packed and the result was as I expected