Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials) Paperback – January 28, 2014

Description

🚀 Elevate Your Disruption Game!

Crossing the Chasm, 3rd Edition is a pivotal guide for marketers and entrepreneurs looking to successfully market and sell disruptive products to mainstream customers. This edition offers updated insights, proven frameworks, and real-world case studies to help you navigate the complexities of market adoption.