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An illustrated journey into the artistic possibilities of modern design, by the enfant terrible of Italian art and design for most of the twentieth century A Penguin Classic Bruno Munari was among the most inspirational designers of all time, described by Picasso as “the new Leonardo.” Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs—these are just some of the subjects to which he turns his illuminating gaze. Review: Timeless Insight -- Must Have for Your Art/Design Library - I have savored every page within this book, read it multiple times. Bruno has captured the essence of the blurred lines between design and art. From the first sentence -- "Today, it has become necessary to demolish the myth of the 'star' artist who only produces masterpieces for a small group of ultra-intelligent..." to the last this book will enlighten creatives from fine art to design. A must have book for your collection IMO. Review: Munari is a genious - Writing in a smooth yet profound way. The book has many chapters, which make it easy to read. I read it in airports and planes (a long trip) and it kept me laughing, it has a fine dose of sarcasm, and learning, Munari doesn't take art and design issues lightly but he remains the best example, other than Italo Calvino himself, of the six principles for literature. I learned more about design and art in those sheets than anywhere else.
| Best Sellers Rank | #33,036 in Books ( See Top 100 in Books ) #7 in Design History & Criticism #10 in Philosophy Aesthetics #10 in Industrial & Product Design |
| Customer Reviews | 4.8 out of 5 stars 1,174 Reviews |
K**J
Timeless Insight -- Must Have for Your Art/Design Library
I have savored every page within this book, read it multiple times. Bruno has captured the essence of the blurred lines between design and art. From the first sentence -- "Today, it has become necessary to demolish the myth of the 'star' artist who only produces masterpieces for a small group of ultra-intelligent..." to the last this book will enlighten creatives from fine art to design. A must have book for your collection IMO.
C**S
Munari is a genious
Writing in a smooth yet profound way. The book has many chapters, which make it easy to read. I read it in airports and planes (a long trip) and it kept me laughing, it has a fine dose of sarcasm, and learning, Munari doesn't take art and design issues lightly but he remains the best example, other than Italo Calvino himself, of the six principles for literature. I learned more about design and art in those sheets than anywhere else.
M**Z
Great book
The book came in perfect shape, nothing more to be desired. The book was a great read and provided insight into the views of someone who worked with children and has hence developed a simple yet accurate way of seeing what good and conscious design is and behaves.
J**B
A better read than I thought
Bought this on a whim, the cover looked cool and the title was intriguing. I'm a graphic designer by trade. I had no idea who Bruno was but his writing is easy to read. It flows pretty well and you definitely learn a lot. It gives me a bit of extra leverage when I'm defending what my job is and isn't. It's more of a philosophy of design.
S**N
Great info, small paper back
Great info, but small paper back with very few graphic examples
K**S
Beautiful and inspiring book
A beautiful book by the 'Leonardo Da Vinci' of product design and the master of playful graphic design to make the kids react and understood. You can learn a lot of this book. About the simplicity in our place we live, in our life and the objects we buy. To do this, Bruno Munari makes a study in japanese traditional way of living.
B**T
Good. Keep in Mind this is Mostly About Product Design
I bought this expecting it to discuss layout for print, etc. It talks about the design of products mostly
G**I
A companion for life for designers
I have read it again this year after more than 20 years. When this book cease to be relevant to designers, that will be the day design ceases to have meaning and value in our societies. A gem of a book from one of the greatest designers of all time, still fresh and inspiring after almost half a century.
G**E
One of my favourite design books
I love Bruno Munari's books, this is absolutely one of my favourites. I like how practical he is - true soul of design.
A**A
Worth it.
Incredibly insightful book! I'm not a reader but being in the design field this is one of the first books I've read and I found it really helpful. Although a bit tough read to understand things, but all worth the knowledge you get out from it.
A**N
Ürün bilgilerini okumadan almayın
İki yıldızı kitabın içeriğindeki sanatçı/tasarımcı için verdim. Bu yayın evinden bu kadar kalitesiz bir baskı ve ürün beklemiyordum. Benim hatam hiçbir şeyi kontrol etmeden aldım. Bayağı cep kitabı kadar boylarda, baskı kalitesi yetersiz, işportacıda satılan bir kitap geldi. Şaka gibi. Bir daha da düzgünce kontrol etmeden almam.
C**A
Good book
My prof recommended so I’m reading it. So far, really interesting
R**R
Amazing book in excellent condition
Amazing book in excellent condition.
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