Braun Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Sweeping Movement, Crescendo Beep Alarm in White, Model BC03W.

it's a great product.

The clock has a very modern, simple, fresh looking and aesthetically pleasing design. And so far it keeps accurate time. My one complaint was that it was somewhat difficult to initially set the time. That knob could and should rotate more smoothly. It replaced a very unreliable digital clock made by a different manufacturer which I also purchased from Amazon which makes me appreciate this analog clock even more.

Very easy to use. It does feel a bit cheap for the price I paid. The alarm itself isn't too loud so if you are a heavy sleeper it probably won't do too much for you. The backlight is pretty good and it keeps time well.

Feels very flimsy but i like the idea. Easy to see, simple, easier to set that my cell phone. And i don't have to sleep next to my irradiating cell phone. Easy set thumb adjustments for alarm and time. Easy to set alarm on/off on top. And lights if you push down on the clock (button is actually under it). Simple analog, get one.

Stopped working after 1 month, the second hand no longer moves even though the light still works. I missed my alarm as a result. Great product while it lasted but not worth the price for just one month of use.

visible from multiple directions, great for travel. the hour hands are illuminated.

Nice looking flimsy plastic battery operated analogue clock. The measurement scale in the product photos is in CM, not inches. It says it right there, but, you know…. notice that before you drop over $20 on it.

Looks and works great, if you look for quality get it.